{"title":"Sexual Harassment Experiences of Hospitality Interns in Ghana","authors":"N. A. Sarkodie, V. Commey","doi":"10.37745/ejhtr.2013vo10n2pp4051","DOIUrl":"https://doi.org/10.37745/ejhtr.2013vo10n2pp4051","url":null,"abstract":"The study was undertaken to investigate experiences of sexual harassment by hospitality interns in Ghana. Phenomenology design was employed for the study to collect data from final year 2020/2021 B-Tech Hospitality interns who were doing a four-month internship programme. Semi-structured interview was used and validated through peer review and re-reading. The study revealed that interns were unaware of sexual harassment policies and were not given any form of sexual harassment orientation prior to their posting. The study further established that interns experienced sexual harassment at their various work places but refused to report any of the cases. Additionally, the results of the study have brought to the fore that uniforms worn by interns, their youthful ages and their attractiveness were major causes of sexual harassment of hospitality interns. This study is important as it offers current empirical data of hospitality interns experiences of sexual harassment and beefed literature which seems not known to exist in a developing country, Ghana.The study recommends that Management of Technical Universities should organise orientation on sexual harassment for interns prior to their postings so as to alert and protect them from any forms of sexual harassment.","PeriodicalId":441358,"journal":{"name":"European Journal of Hospitality and Tourism Research","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132989769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence of Informal Hospitality Services on Women Entrepreneurs’ Socio-Economic Wellbeing in Kenya","authors":"Lynette A. Ogada Onyando, B. Wadongo, G. Obonyo","doi":"10.37745/ejhtr.2013vo10n2pp1639","DOIUrl":"https://doi.org/10.37745/ejhtr.2013vo10n2pp1639","url":null,"abstract":"Socio-economic wellbeing of women can be realized through the provision of informal hospitality, which is on the increase globally and in Kenya. The sector's growth is attributed to increasing life demands which requires intensification and divesofication of income generating opportunities hence the emergence of hospitality services. The extent to which informal hospitality services improve women's socio-economic wellbeing is not explicit. This study set to investigate how the provision of informal hospitality services contributes to the socio-economic wellbeing of women entrepreneurs in Kenya. Mixed methods approach using sequential exploratory design was used. A sample size of 265 was used for the quantitative survey, while eight women from 4 counties and eight members for 1 FGD from Nakuru County were used for qualitative. Framework and multiple regression analysis were used for qualitative and quantitative, respectively. This study provided information on how informal hospitality services have contributed to the socio-economic wellbeing of women.","PeriodicalId":441358,"journal":{"name":"European Journal of Hospitality and Tourism Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129560785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Marketing and Consumer Behavioral Pattern of Fast Food Business Enterprises in Yenagoa, Bayelsa State","authors":"","doi":"10.37745/ejhtr.2013/vol10no1pp.1-13","DOIUrl":"https://doi.org/10.37745/ejhtr.2013/vol10no1pp.1-13","url":null,"abstract":"The study examined the relationship between digital marketing and consumer behavioral pattern in fast food business enterprises in Yenagoa, Bayelsa State. Two dimensions of digital marketing which were social media marketing and email marketing were adopted for the study to narrow down the scope, and also customer loyalty was adopted as a measure of consumer behavioral pattern to enable the study ascertain the relationship between the two variables. Both variables were analyzed extensively alongside their dimensions and measure. The conducted a survey of empirical works on the subject matter, forming a basis for the establishment of the justification for the study. The study adopted the Commitment Trust Theory developed by Robert and Shelby (1994), which is premised on the value of trust and commitment to the buying behaviour of customers. In order to further the study, primary data was generated from the administration of 200 copies of a questionnaire to a total of 200 customer respondents of the fast-food enterprises in Yenagoa, Bayelsa State. The Pearson correlation coefficient method was used in the analysis of the data to establish a relationship between the variables, and pointed to a positive relationship between both social media, and email marketing as dimensions of digital marketing, and customer loyalty as a measure of consumer behavioral pattern.","PeriodicalId":441358,"journal":{"name":"European Journal of Hospitality and Tourism Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129367698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Potential of Travel Bloggers in Marketing Tourist Destinations: The Example of The “A Blogger for Italy” Platform","authors":"M. Iorio","doi":"10.37745/ejhtr.2013vo10n2pp115","DOIUrl":"https://doi.org/10.37745/ejhtr.2013vo10n2pp115","url":null,"abstract":"The study analyses the role of the travel blogger as a contemporary expression of tourism marketing. In the new digital reality, travel bloggers perform the intermediary function between destination and customer that in the offline world has long been performed by traditional tour operators and travel agents. The message of these influencers can be much more effective than the expensive advertising campaigns implemented by tourism organizations through traditional marketing channels. Establishing a connection between travel bloggers and tour operators, therefore becomes a crucial strategy for exploiting the potential offered by the ITC in the field of tourism promotion. Within this vision, and as an example of good practice, the study illustrates the digital platform \"A blogger for Italy\" which is one of the first attempts to create, at a national level, a structured network between travel bloggers and tour operators. The study suggests that travel bloggers can become ambassadors of territoriality especially with reference to places away from the usual mass tourism routes and for which a growing segment of tourism demand shows renewed interest.","PeriodicalId":441358,"journal":{"name":"European Journal of Hospitality and Tourism Research","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121796013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}