Communicology: Jurnal Ilmu Komunikasi最新文献

{"title":"Bukan Hanya Situs Berita Ikhtisar dan Tren Jurnalisme Online Indonesia","authors":"Titis Nurwulan, Ratna Puspita","doi":"10.21009/communicology.012.02","DOIUrl":"https://doi.org/10.21009/communicology.012.02","url":null,"abstract":"Jurnalisme online telah mengalami evolusi sejak hampir dua dekade terakhir sehingga menghasilkan berbagai produk jurnalistik yang menggabungkan budaya jurnalisme cetak dan teknologi media baru. Penelitian ini menyelidiki tren evolusi dalam pencarian dan penyajian berita online di Indonesia dengan mempertimbangkan dinamika konvergensi yang ditimbulkan oleh kehadiran internet. Jurnalisme online di Indonesia menyajikan berbagai model penyajian berita dengan memanfaatkan web atau situs atau laman dan media sosial. Pekembangan jurnalisme online di Indonesia tidak hanya ditunjukkan melalui kehadiran situs-situs berita, melainkan juga keberadaan laman pembaca umpan atau aggregator berita. Perubahan praktik jurnalisme online di Indonesia ini memberikan tantangan bagi dosen yang mengajarkan jurnalisme secara khusus dan ilmu komunikasi secara umum. Penelitian ini bertujuan menjelaskan konsep jurnalisme online yang berlaku di Indonesia. Dalam penelitian ini, peneliti akan mengumpulkan studi-studi terdahulu mengenai jurnalisme online di Indonesia untuk kemudian menggambarkan permasalahan yang muncul pada jurnalisme online di Indonesia, metode yang digunakan untuk menelitinya, dan teknik pengumpulan data. Peneliti berharap penelitian ini menjadi tahap awal penelitian tentang jurnalisme online di Indonesia sehingga nantinya ada modul pengajaran bagi mahasiswa ilmu komunikasi secara umum dan ilmu jurnalistik secara khusus.","PeriodicalId":440653,"journal":{"name":"Communicology: Jurnal Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122092601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perilaku Komunikasi Digital Native dalam Pengungkapan Identitas Keagamaan di Media Sosial Instagram","authors":"Sofia Aunul","doi":"10.21009/communicology.012.01","DOIUrl":"https://doi.org/10.21009/communicology.012.01","url":null,"abstract":"The development of information technology in the past ten years has influenced communication behavior. Digital natives are a generation who are used to using gadgets in their daily lives since they were small. The emergence of social media applications such as: Facebook, Instagram, WhatsApp and others are accompanied by mobile communication devices. make someone share communication content easily simultaneously with other people both personally and in bulk (broadcast). Their self-disclosure of religious identity is demonstrated through social media applications. This study uses descriptive qualitative method that will observe the behavior of their cpmmunication for self-disclosure of their religious identity. \u0000Keywords: Communication behavior, religious identity, digital natives","PeriodicalId":440653,"journal":{"name":"Communicology: Jurnal Ilmu Komunikasi","volume":"2014 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127581190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KOMUNIKASI PEMASARAN KOMPASTV MELALUI MEDIA SOSIAL DALAM PERSAINGAN BISNIS","authors":"Noufal Helmy","doi":"10.21009/COMMUNICOLOGY.14.05","DOIUrl":"https://doi.org/10.21009/COMMUNICOLOGY.14.05","url":null,"abstract":"ABSTRACT The large number of television stations present in Indonesia gives its own color in the world of Indonesian broadcasting. KompasTV realizes that the rapid advances in information technology have an impact on the behavior of Indonesian people, especially for KompasTV glass screen lovers. Answering this challenge, KompasTV is present to greet loyal viewers in digital form on various social media. The purpose of this study was to find out how KompasTV marketing communications, using social media in business competition. This study uses new media theory and communication mix theory. The paradigm used is post-positivism with qualitative approaches and case study research methods. The research data collection technique was obtained using interview and observation techniques to the subjects of the KompasTV digital division research, and strengthened by KompasTV social media users. The research results obtained are that KompasTV marketing communication using social media (media mix) can expand its broadcast network, audiences on social media have similarities with KompasTV's target audience on social media, and can provide information to KompasTV social media users in the form of advertising promotions, content news, as well as programs that attract the attention and interest of the audience. In addition, using KompasTV social media wants to invite audiences on social media to switch to watching news content and programs offered by KompasTV both through live streaming and on the KompasTV television screen.   \u0000Keywords: Marketing Communication, Social Media, Promotion, Business.  \u0000 ","PeriodicalId":440653,"journal":{"name":"Communicology: Jurnal Ilmu Komunikasi","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124268254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FUNGSI DAN PERAN HUMAS DI LEMBAGA PENDIDIKAN","authors":"W. Sari, Asep Soegiarto","doi":"10.21009/COMMUNICOLOGY.14.03","DOIUrl":"https://doi.org/10.21009/COMMUNICOLOGY.14.03","url":null,"abstract":"  \u0000AbstractThe demand for quality human resources in order to compete in the ASEAN Economic Community or the ASEAN Free Market is a challenge for educational institutions to continuously improve their quality in preparing human resources with good morals and have competitive advantages. The current development of public relations is quite encouraging. Public relations or public relations is no longer an unfamiliar term. The term is indeed quite popular and has become popular in Indonesia and the public relations profession is now becoming a \"trend\" in society. This is indicated by the increasing number of institutions or companies that place public relations in their organizational structures, including in educational institutions. The purpose of this research is to find out the Function and Role of Public Relations in Educational Institutions. The theory used in this study is the role of public relations according to Dozier & Broom as follows: Expert Prescriber, Communication Facilitator, Problem solving process facilitator, Communication technician. The approach and research method used in this study are qualitative descriptive. In this study, it was determined who became the key informants and informants. If it is related to the main problem of the research, the author determines the purposive technique namely: Principal and Deputy Principal. Based on the explanation of the discussion it can be concluded that the position of public relations in the 3 schools that were used as samples differed. There are others that are doubled by other parts but some have started to have a stand-alone public relations department so that the roles and functions of public relations are different. However, the role and function of public relations is still not in accordance with what it should be. There are still schools that feel it is not important to have public relations. Whereas in other schools, the role of public relations has been little seen even though it is only aimed at just one public such as industry.  \u0000Keyword: PR Function, Role of PR, Public Relations Education Institution \u0000 ","PeriodicalId":440653,"journal":{"name":"Communicology: Jurnal Ilmu Komunikasi","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116821566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MEMBANGUN BRAND AWARENESS MENGGUNAKAN STRATEGI CYBER PR PADA PERUSAHAAN START-UP DI INDONESIA","authors":"Anindita Susilo","doi":"10.21009/COMMUNICOLOGY.14.02","DOIUrl":"https://doi.org/10.21009/COMMUNICOLOGY.14.02","url":null,"abstract":"Perkembangan teknologi pada era globalisasi ini memberikan dampak yang sangat besar pada berbagai aspek, salah satunya adalah berkembangnya perusahaan rintisan (start-up) di Indonesia. Salah satu perusahaan perintis yang sedang berkembang di Indonesia adalah Jendela360, yang bergerak di bidang penyewaan apartemen yang berlokasi di Jakarta. Meskipun telah hadir selama hampir 2 tahun, Jendela360 masih belum banyak diketahui oleh masyarakat Indonesia. Hasil dari pra penelitian membuktikan bahwa brand awareness masyarakat terhadap Jendela360 masih sangat rendah. \u0000Penelitian ini bertujuan untuk mendeskripsikan strategi cyber PR yang digunakan oleh Jendela360 untuk membangun Brand Awareness karena aktivitas dari perusahaan start up banyak dilakukan di dunia maya.  Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan metode pengumpulan data berupa wawancara. \u0000Hasil dari penelitian ini menunjukkan bahwa strategi cyber PR yang dilakukan oleh Jendela360 sebagai perusahaan start up dalam membangun brand awarenessnya adalah dengan meningkatkan SEO melalui tulisan, release dan postingan di media sosial. \u0000Dengan demikian dapat disimpulkan bahwa Jendela360 telah melakukan strategi humas untuk meningkatkan brand awarenessnya secara baik, mulai dari definisi masalah, perencanaan program, aksi dan komunikasi, serta melakukan evaluasi yang sesuai dengan strategi humas. lebih meningkatkan lagi program atau kegiatan yang memang bertujuan untuk meningkatkan brand awareness dari Jendela360.","PeriodicalId":440653,"journal":{"name":"Communicology: Jurnal Ilmu Komunikasi","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130108338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI KENDALI ORGANISASI KOMPAS TV DALAM MENINGKATKAN KUALITAS KINERJA TEAM PRODUKSI","authors":"Raden Cahyo Prabowo","doi":"10.21009/COMMUNICOLOGY.14.04","DOIUrl":"https://doi.org/10.21009/COMMUNICOLOGY.14.04","url":null,"abstract":"  \u0000Abstract \u0000Research on Kompas TV's Organizational Control Strategy in Improving Production Team Performance (Case Study Team of the \"ROSI\" Talkshow Event Program) at Kompas TV in improving the performance of the production team has a purpose to find out how the Kompas TV Organization Control Strategy Improves Production Team Performance (Case Study \"ROSI\" Talk Show Program Performance Team) at Kompas TV. The theories used in this study include Philip Tompkins's Organizational Control Theory and colleagues. The research paradigm used is Post-positivism. The research approach is qualitative using the Case Study research method. The results of this study are the Compass TV Organizational Control Strategy in Improving Production Team Performance (Case Study Team for a good and quality \"ROSI\" Talkshow Program) by means of two-way communication between Ms. Rosi Silalahi and the Kompas TV performance team and joint dialogue so that shows talkshow Rosi Kompas TV Becomes quality. In the Rosi Kompas TV talkshow program, the production performance team conducted a dialogue with Rosi on what themes or issues to be raised during the Rosi talk show on the D-Day or Thursday. \u0000Keywords: Strategy, Organizational Control, TV Compass, Quality, Performance, Case Study \u0000 ","PeriodicalId":440653,"journal":{"name":"Communicology: Jurnal Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129651730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Lintas Budaya Dalam Proses Belajar Bahasa Inggris Di Kampung Inggris Pare Kediri","authors":"Alfi Syahri Putera","doi":"10.21009/COMMUNICOLOGY.14.01","DOIUrl":"https://doi.org/10.21009/COMMUNICOLOGY.14.01","url":null,"abstract":"Kampung Inggris merupakan sebuah tempat yang cukup terkenal di Indonesia yang mana terdapat banyak lembaga kursus Bahasa Inggris di dalamnya, Kampung Inggris terletak di Desa Pelem dan Tulungrejo Kecamatan Pare Kabupaten Kediri Jawa Timur. Menariknya Kampung Inggris selalu di penuhi pendatang dari berbagai daerah dan berbagai kebudayaan, dengan tujuan pada umumnya untuk belajar Bahasa Inggris. Penelitian ini di maksudkan untuk menjelaskan aktivitas komunikasi lintas budaya yang terjadi di antara murid pendatang dan masyarakat Pare. Pada penelitian ini menggunakan metode etnografi komunikasi dengan pendekatan penelitian kualitatif, didukung oleh paradigma konstruktivisme. Teori yang di gunakan adalah teori global komunitarianisme. Data diperoleh dari hasil observasi partisipatif yang dilakukan oleh peneliti di lokasi penelitian, dan didukung dengan hasil wawancara secara mendalam. Kemudian hasil data dianalisis dengan menggunakan teknik analisis tematik etnografi komunikasi. Hasil penelitian yang diperoleh, yaitu situasi komunikatif pada komunikasi lintas budaya di Kampung Inggris Kabupaten Kediri menciptakan situasi komunikatif yang kondusif, kooperatif, keramahan, keakraban, dan perilaku saling menghormati kesetaraan antara satu sama lain. Peristiwa komunikatif dalam aktivitas komunikasi lintas budaya di Kampung Inggris berupa interaksi sosial. Sedangkan tindak komunikatifnya terdiri atas transaksi dan himbauan dalam dimensi sosial budaya masyarakat Pare yang berkebudaan Jawa. Ketiga unsur hasil penelitian yang terdiri dari situasi komunikatif, peristiwa komunikatif, dan tindak komunikatif menjadi kunci dalam mendeskripsikan komunikasi lintas budaya di Kampung Inggris Kabupaten Kediri sebagai komunikasi lintas budaya yang berjalan efektif. \u0000Kata Kunci : Etnografi Komunikasi, Kampung Inggris, Komunikasi Lintas Budaya","PeriodicalId":440653,"journal":{"name":"Communicology: Jurnal Ilmu Komunikasi","volume":"174 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114208516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN EWOM DALAM MEMBENTUK BRAND ATTITUDE DAN PURCHASE INTENTION PADA BRAND ROLLOVER REACTION","authors":"Intan Syafira Gustia, A. Hilal, Sarah Annida Hanifa Hanum, Nabila Cyrilla, N. Paramita","doi":"10.21009/communicology.0602.02","DOIUrl":"https://doi.org/10.21009/communicology.0602.02","url":null,"abstract":"ABSTRACT \u0000The purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Instagram affects brand attitude and, consequently, influences purchase intention of Rollover Reaction Lip Cream. The spending patterns of consumers, particularly decision-makers, have been affected to a substantial degree by the strong presence of brands on the web. eWOM, one among the shape of net product reviews, exercises extensive influence not only on the consumers’ attitude towards the brand but also impacts their buying intentions. A survey-based empirical study was conducted to examine the influence of social eWOM on brand attitude and purchase intention of consumers. Structural equation modeling (SEM) was applied using data collected from 120 respondents comprising users of Instagram. The research established that user-generated positive eWOM on social networking site, Instagram has an influence on Brand attitude and Purchase intention, and Brand attitude was found to be the biggest influence on purchase intention. \u0000Keywords:  Brand attitude, Purchase intention, Instagram, Online Shop, Social eWOM \u0000  \u0000  \u0000  \u0000ABSTRAK \u0000Electronic Word Of Mouth adalah salah satu pendekatan pemasaran yang digunakan pada era media sosial saat ini. Cepatnya arus informasi membuat konsumen melakukan transaksi informasi mengenai brand yang mereka gunakan atau mereka sukai dengan bentuk interaksi online.Tujuan penelitian ini untuk melihat interaksi Electronic Word Of Mouth yang positif dari pengguna sosial media Instagram berdampak pada brand attitude dan juga purchase intention terhadap brand Lipcream Rollover Reaction. EWOM tidak hanya mempengaruhi sikap pengguna terhadap merek lipstik lokal ini tetapi juga mempengaruhi keinginan membeli para konsumen. Penelitian yang berdasarkan survei ini dilakukan untuk melihat dampak dari social eWOM terhadap brand attitude dan purchase intention Lip Cream merek Rollover Reaction. Structural Equation Modelling (SEM) digunakan untuk mengoleksi data 120 responden yang merupakan pengguna Instagram. Riset ini menemukan bahwa sosial eWOM positif dari pengguna instagram memiliki pengaruh terhadap brand attitude. Social eWOM positif  juga memengaruhi  purchase decision dari produk Lip Cream Rollover Reaction. Dari hasil temuan kami, ternyata brand attitude memiliki pengaruh terbesar terhadap purchase decision. \u0000Kata Kunci: Instagram, eWOM, Brand attitude, Purchase intention, Social eWOM","PeriodicalId":440653,"journal":{"name":"Communicology: Jurnal Ilmu Komunikasi","volume":"21 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121009720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS TEKSTUAL GAYA BAHASA IKLAN HARBOLNAS VERSI SAKIT JIWA TOKO ONLINE BUKALAPAK.COM DI INTERNET","authors":"W. Adi","doi":"10.21009/communicology.0602.01","DOIUrl":"https://doi.org/10.21009/communicology.0602.01","url":null,"abstract":"ABSTRACT \u0000This paper aims to reveal the meaning of the style of the National Online Shopping Day advertising language or abbreviated as HARBOLNAS in 2016 BukaLapak.com online version of the mental illness with, textual analysis techniques from the ad text using the study of textual and contextual cohesion. The approach utilizes the concept of language style that focuses on grammatical aspects, words or groups of words that become references, substitutions, and ellipsis. It is seen that, the advertisement uses aspects of grammatical aspects in terms of references, substitutions, and ellipsis in the text that it uses to listen to the attention of its readers or prospective consumers. The discourse of the ad language is intentionally used even if it is not in accordance with the rules of language, this is more due to the efforts of the advertiser to provide information briefly and with an impact that can immediately affect the reader. Based on the above conclusions, it is recommended in the production of advertising texts to take advantage of the practice of language that has aesthetic values ​​to attract the interest of readers, the target audience of advertisements or prospective consumers. \u0000Keywords: Advertisements, Language Style, Grammatical Aspects \u0000  \u0000  \u0000ABSTRAK \u0000Makalah ini bertujuan untuk mengungkap makna gaya bahasa iklan Hari Belanja Online Nasional atau disingkat HARBOLNAS tahun 2016 toko online BukaLapak.com versi sakit jiwa dengan, teknik analisis tekstual dari teks iklan tersebut dengan memanfaatkan kajian kohesi tekstual dan kontekstual. Pendekatan memanfaatkan konsep gaya bahasa yang memfokuskan pada aspek-aspek gramatikal, kata-kata atau kelompok kata yang menjadi referensi, substitusi, dan ellipsis. Terlihat bahwa, iklan tersebut menggunakan aspek aspek gramatikal dalam hal referensi, substitusi, dan ellipsis dalam teks yang digunakannya untuk mearik perhatian pembacanya atau calon konsumen. Wacana bahasa iklan tersebut sengaja digunakan walaupun tidak sesuai dengan kaidah bahasa, hal ini lebih karena upaya dari pihak pengiklan untuk memberikan informasi secara singkat dan dengan dampak yang segera dapat mempengaruhi pembaca. Berdasarkan simpulan di atas direkomendasikan dalam produksi naskah iklan agar memanfaatkan praktik berbahasa yang memiliki nilai-nilai estetis untuk menarik minat pembaca, khalayak sasaran iklan atau calon konsumen. \u0000Kata Kunci: Iklan, Gaya Bahasa, Aspek Gramatikal","PeriodicalId":440653,"journal":{"name":"Communicology: Jurnal Ilmu Komunikasi","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127788145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KUALIFIKASI JURNALIS PEMULA PADA RADIO ANAK MUDA DI JAWA BARAT","authors":"Achmad Abdul Basith","doi":"10.21009/COMMUNICOLOGY.0602.04","DOIUrl":"https://doi.org/10.21009/COMMUNICOLOGY.0602.04","url":null,"abstract":"ABSTRACT \u0000Radio broadcast continues to play a role in the distribution of information through its broadcast programs. As a mass media radio broadcasts not only have a function as an entertainment medium with songs that are played, but also have a function to educate and convey information. So the existence of journalists in each radio broadcast becomes an obligation. But in practice, this journalist function is not only attached to those who seek information in the field, but also those who work in the studio as broadcasters and program producers. As a mass media with a variety of program formats, radio broadcasts have diverse needs for beginner journalists. There are those who require the beginning journalist to only have sound quality and good announcing techniques, but not a few who require the beginning journalist to have good general knowledge, perseverance, and sometimes the appearance is also one of the things considered. The reason is that journalists also represent the radio, especially for those who work outside the studio. In this study, we used descriptive qualitative research. The study was conducted to broadcast radio managers with the segmentation of young people in West Java, represented by Ardan Bandung (representing greater Bandung), Radio eMDiKey (representing Priangan Timur), Radio Pilar (representing Cirebon dsk). We consider these three regions capable of representing West Java. The results of this study indicate that the qualifications of beginner journalists on radio are more emphasized in their attitude and militancy in the field. Regarding the relevance of formal education that has been taken by prospective journalists is not the main problem. The average implements re-adjustment (training) before actually being adopted as a crew on broadcast radio. The physical appearance factor is one that is considered even though it is not the main one. \u0000Keywords: radio, journalists, young people, West Java \u0000  \u0000ABSTRAK \u0000Radio siaran terus memainkan peran dalam distribusi informasi melalui program siarannya.  Sebagai media massa radio siaran tidak hanya memiliki fungsi sebagai media hiburan dengan lagu-lagu yang diputarkan, tetapi juga memiliki fungsi untuk mendidik dan menyampaikan informasi. Maka keberadaan jurnalis di setiap radio siaran menjadi sebuah kewajiban. Namun dalam praktiknya, fungsi jurnalis ini tidak hanya menempel pada mereka yang mencari informasi di lapangan, tetapi juga mereka yang bekerja di studio sebagai penyiar maupun sebagai produser program. Sebagai media massa dengan bermacam format program, radio siaran memiliki kebutuhan akan jurnalis pemula yang beragam. Ada yang mensyaratkan jurnalis pemulanya sekadar memiliki kualitas suara dan teknik announcing yang baik, tapi tak sedikit yang mewajibkan jurnalis pemulanya memiliki pengetahuan umum yang baik, gigih, serta kadang penampilan juga menjadi salah satu hal yang dipertimbangkan. Alasannya, jurnalis juga menjadi representasi dari radio tersebut, khususnya bagi ","PeriodicalId":440653,"journal":{"name":"Communicology: Jurnal Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130275115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}