Lahore Journal of Business最新文献

Asset Pricing and Evidence of Price Discovery in Sustainable Equity Portfolios 可持续股票投资组合中的资产定价和价格发现证据

Lahore Journal of Business Pub Date : 2021-09-01 DOI: 10.35536/ljb.2021.i1.v10.a4

Abdul Qadeer, Ashfaq Ahmad

引用次数: 1

An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan 巴基斯坦广告媒体市场中媒介形式间的竞争与业务置换分析

Lahore Journal of Business Pub Date : 2021-09-01 DOI: 10.35536/ljb.2021.i1.v10.a5

Barira Bakhtawar, Faiza Latif, Asif Kamal

引用次数: 0

Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit 游戏化与消费者忠诚:功利利益与享乐利益的作用

Lahore Journal of Business Pub Date : 2021-09-01 DOI: 10.35536/ljb.2021.i1.v10.a2

Anam Shahid, Sadia Arshad

引用次数: 1

Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation 债务政策一致性:企业集团隶属关系的内在作用

Lahore Journal of Business Pub Date : 2021-09-01 DOI: 10.35536/ljb.2021.i1.v10.a1

Wajiha Rasheed, Kanwal Iqbal Khan, Syed Muhammad Waqar Azeem Naqvi, S. Mahmood

引用次数: 0

Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty 巴基斯坦非金融企业的权责发生制管理:解释特质风险和宏观经济不确定性的作用

Lahore Journal of Business Pub Date : 2021-09-01 DOI: 10.35536/ljb.2021.i1.v10.a3

Abdul Rashid, Nida Ishfaque, Z. Jehan

引用次数: 0

(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach (三)顾客定义的市场导向通过购买意愿和品牌形象对品牌忠诚的直接影响:一个平行的中介方法

Lahore Journal of Business Pub Date : 2021-03-01 DOI: 10.35536/ljb.2021.v9.i2.a4

Naveed R. Khan, Zain ul Abedin, Arsalan Mujahid Ghouri

引用次数: 1

A Comparative Study of Banking Sectors of Pakistan and India: An Application of Data Envelopment Analysis 巴基斯坦和印度银行业的比较研究:数据包络分析的应用

Lahore Journal of Business Pub Date : 2021-03-01 DOI: 10.35536/ljb.2021.v9.i2.a3

A. Shahzad, T. Mahmood, Mehwish Shahzad

引用次数: 0

Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan 卡罗尔CSR金字塔在消费者购买行为塑造中的作用——以巴基斯坦洗涤剂行业为例

Lahore Journal of Business Pub Date : 2021-03-01 DOI: 10.35536/ljb.2021.v9.i2.a5

Haadiah Yasir, Syeda Anna Amjad

引用次数: 2

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment 顾客参与对品牌投入和情感品牌依恋的中介作用

Lahore Journal of Business Pub Date : 2021-03-01 DOI: 10.35536/ljb.2021.v9.i2.a2

Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir, Syed Muhammad Fahim

{"title":"The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment","authors":"Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir, Syed Muhammad Fahim","doi":"10.35536/ljb.2021.v9.i2.a2","DOIUrl":"https://doi.org/10.35536/ljb.2021.v9.i2.a2","url":null,"abstract":"Online customer brand engagement (OCBE) has become an important relationship marketing construct within the realm of academics, as well as with practitioners. The emanating literature on OCBE offers diverse definitions, but those that are often presented without a mutual agreement. The extant literature based on this particular discipline primarily focused on the aspect of relationship marketing, with respect to retaining customers. But with the addition of customer engagement, it was not only confined towards maintaining customer retention, but also ventured into the subject of attracting new customers. This paper aims to validate a nomological set of theoretical relationships that include OCBE, brand involvement (BI), and emotional brand engagement (EBA). It provides a new outcome, EBA that has also been suggested in the previous studies. Also, it is noteworthy that this study has undertaken before brand usage intent that is used as a valid outcome. This study is exploratory in nature, and is limited to a base of customers who are engaged with a brand, by simply liking it on Facebook. In this regard, a survey of 302 respondents provided data, by resorting to purposive sampling between the age groups of 18 – 55 years. Brand involvement is an antecedent of OCBE, and emotional brand attachment (EBA) was the outcome that was achieved. A further validation of this outcome was done through the mediation analysis, which concluded that only the affective dimension of OCBE had a mediating effect on the EBA. The affective dimension of OCBE has the most effect on the outcome variable EBA, as compared to the cognitive processing and activation dimensions of OCBE. This study concluded that marketers could perhaps devise social media strategies, in order to engage customers through emotions, and as a result help increase customer retention and loyalty.","PeriodicalId":439737,"journal":{"name":"Lahore Journal of Business","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127980012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Do Payout Policies and Channel Preferences of Banking Industries Shift during the Tranquil Periods? Evidence from Emerging Market 在平静时期，银行业的支付政策和渠道偏好是否发生了变化?来自新兴市场的证据

Lahore Journal of Business Pub Date : 2020-09-01 DOI: 10.35536/ljb.2020.v9.i1.a1

S. Muhammad, Sehrish Mubeen, Mahmoona Shahzadi

{"title":"Do Payout Policies and Channel Preferences of Banking Industries Shift during the Tranquil Periods? Evidence from Emerging Market","authors":"S. Muhammad, Sehrish Mubeen, Mahmoona Shahzadi","doi":"10.35536/ljb.2020.v9.i1.a1","DOIUrl":"https://doi.org/10.35536/ljb.2020.v9.i1.a1","url":null,"abstract":"This study investigates whether the dividend policy (the decision to distribute funds,and the distribution channel preferences) of the bankingsector of Pakistan isaffectedduring any periods of domesticand globalfinancialcrisis. Using a sample of publically listed commercial banks,betweenthe periods of2002 till 2015, this research document that, unlike other countries, the banks in Pakistan fail toindicate adecline in the level of fundsthat are distributedto the investors. Even though the importance of the other means of distribution has increased over time, a major portion ofthe total payoutis still covered bythecash dividends. Moreover, the results of the multinomial logit model,demonstrate that thepayout policy of the commercial bankslisted on the PSX,is not influencedby the global financial crisis. Furthermore, the analysis reveals that more liquid, profitable,and growthoriented bankshave a higher tendencyto pay dividends,thantheotherbanks that do not fall in this category. The empirical results alsoindicate that the signaling hypothesis is a relevant economic phenomenon. These findings provide insights to different stakeholders in developing the relevant policiesneededto cope up with crisis situations,such as the current ongoing Coronavirus pandemic","PeriodicalId":439737,"journal":{"name":"Lahore Journal of Business","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124755713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0