Naveed R. Khan, Zain ul Abedin, Arsalan Mujahid Ghouri
{"title":"(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach","authors":"Naveed R. Khan, Zain ul Abedin, Arsalan Mujahid Ghouri","doi":"10.35536/ljb.2021.v9.i2.a4","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":439737,"journal":{"name":"Lahore Journal of Business","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Lahore Journal of Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35536/ljb.2021.v9.i2.a4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}