{"title":"The role and types of content for promoting in social networks","authors":"O. Filina","doi":"10.31673/2415-8089.2020.017581","DOIUrl":"https://doi.org/10.31673/2415-8089.2020.017581","url":null,"abstract":"The goal of this article to reveal the topic of the importance of using different content`s types for complex business promotion in social networks. The role of each of the following content `s types for the content marketing strategy formation in frame of SM marketing is analyzed. Based on this analysis we offered the model how to combine these types of content for business promotion depending on the sphere of activity and general marketing goals. Nowdays content marketing is an important tool for establishing a constant and interactive connection with a target audience for all areas of business. Due to high quality content and a clear content strategy companies create their own image for their audience. This research explore the topic of content marketing analyzing of the content`s types that companies use to communicate with social network users. All of the above content`s types were described in details from the point of view how to use them for solving certain marketing problems. Advices of combination all these content`s types for different business directions have been proposed.","PeriodicalId":438961,"journal":{"name":"Economy. Management. Business","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132402783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mechanism of the integrated internet management of the enterprise","authors":"A. Soroka","doi":"10.31673/2415-8089.2021.016670","DOIUrl":"https://doi.org/10.31673/2415-8089.2021.016670","url":null,"abstract":"The article deals with the theoretical aspects of integrated Internet management of an enterprise. The tools and mechanisms for managing the integrated Internet management are characterized. The current trends in the use of integrated Internet management in the work of enterprises are described. The general concept and development strategy of the integrated enterprise has been formed.","PeriodicalId":438961,"journal":{"name":"Economy. Management. Business","volume":"177 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116634529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Methodological features of the analysis of alternative investment projects","authors":"P. A. Steciuk, D. Korsakov","doi":"10.31673/2415-8089.2019.041421","DOIUrl":"https://doi.org/10.31673/2415-8089.2019.041421","url":null,"abstract":"","PeriodicalId":438961,"journal":{"name":"Economy. Management. Business","volume":"306 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127234157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Principles of anti-crisis management of the enterprises","authors":"O. Gudz","doi":"10.31673/2415-8089.2022.031216","DOIUrl":"https://doi.org/10.31673/2415-8089.2022.031216","url":null,"abstract":"The article examines the expediency of using anti-crisis management as a system of measures for predicting and overcoming existing crisis phenomena, examines of the principles of anti-crisis management in the modern economic environment. Currently, enterprises are most prone to crisis situations in their activities, taking into account the peculiarities of the economic situation in the country. An important component of anti-crisis management is science-based forecasting, systematic analysis and assessment of factors that are early markers of possible crisis situations and probable consequences related to this. It is very important to focus attention in anti-crisis management on the initial stages of activity formation. That is why one of the advantages is the prediction of potentially dangerous factors in order to prevent them and eliminate them even before they appear, or in the early stages of their formation. One of the main principles of anti-crisis management is scientifically based forecasting of a possible crisis phenomenon, which is related to internal or external factors, namely: economic, financial, political, social, labor, environmental and other components. A necessary component is control over the intermediate stages of the enterprise’s activity, over the introduction of innovations, new marketing ways with the constant possibility of their local adaptation, in order to satisfy the required final result. It is important to assess shortcomings, but also to determine positive, competitive advantages, strategic potential relative to already existing working competitors on the market. Formulated principles of anti-crisis management allow systematic analysis, timely influence and controlled elimination of crisis phenomena with a clearly defined prospective focus on the post-crisis activity of the enterprise.","PeriodicalId":438961,"journal":{"name":"Economy. Management. Business","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125183734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Key problems of management of competitiveness of domestic telecommunication enterprises","authors":"S. Legominova, А. Makarenko","doi":"10.31673/2415-8089.2019.043846","DOIUrl":"https://doi.org/10.31673/2415-8089.2019.043846","url":null,"abstract":"","PeriodicalId":438961,"journal":{"name":"Economy. Management. Business","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115515151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluation of the effectiveness of the Strategic Development Management of the enterprise","authors":"I. O. Olʹkhovaya","doi":"10.31673/2415-8089.2021.025155","DOIUrl":"https://doi.org/10.31673/2415-8089.2021.025155","url":null,"abstract":"The article reveals the essence of strategic development management of the enterprise, methods and criteria for assessing the effectiveness of strategic development management of the enterprise. The management of strategic development of the enterprise was monitored on the example of Convenient Delivery LLC. The directions of improvement are defined and the recommended developments of improvement of an estimation of efficiency of management of strategic development of the enterprise are resulted.","PeriodicalId":438961,"journal":{"name":"Economy. Management. Business","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122293946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Features of competitiveness assessment for insurance business companies","authors":"N. Yevtushenko, N. O. Khomych","doi":"10.31673/2415-8089.2020.031520","DOIUrl":"https://doi.org/10.31673/2415-8089.2020.031520","url":null,"abstract":"Competitiveness management issues are acute in any company, in any business and in any industry. Many authors have proposed a large number of not only definitions of competitiveness, but also methods for its calculation. It has been proven that in the case of the insurance business, the concept of \"Enterprise competitiveness\" should be considered as financial opportunities, which are determined by the specifics of the business, are catalysts of sales, the identification of which will allow the company to pursue a policy of high-quality underwriting. Within the framework of this article, methods for assessing competitiveness and their appropriateness in the insurance business are proposed for use, as well as requirements for assessing the competitiveness of an insurance company are formulated.","PeriodicalId":438961,"journal":{"name":"Economy. Management. Business","volume":"221 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122635061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Organization and implementation of the enterprise planning system","authors":"P. Stetsyuk, O. V. Lushchevsʹka","doi":"10.31673/2415-8089.2020.033237","DOIUrl":"https://doi.org/10.31673/2415-8089.2020.033237","url":null,"abstract":"The theoretical foundations of the enterprise planning system are revealed, in particular, the economic essence of the enterprise planning system, the tasks and types of the enterprise planning system are defined, the methodological aspects of the organization and implementation of the enterprise planning system are revealed. The features have been investigated and the priority directions for improving the organization and implementation of the enterprise planning system have been identified.","PeriodicalId":438961,"journal":{"name":"Economy. Management. Business","volume":"7 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114123002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Trends in legal regulation of intellectual property: domestic experience","authors":"K. I. Klymova","doi":"10.31673/2415-8089.2021.047583","DOIUrl":"https://doi.org/10.31673/2415-8089.2021.047583","url":null,"abstract":"The article characterizes the trends of legal regulation of intellectual property in Ukraine. The general and special legislation on protection and protection of intellectual property rights is analyzed, the factors of influence on modernization of the legal base of intellectual property are revealed.","PeriodicalId":438961,"journal":{"name":"Economy. Management. Business","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114287112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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