Principles of anti-crisis management of the enterprises

The article examines the expediency of using anti-crisis management as a system of measures for predicting and overcoming existing crisis phenomena, examines of the principles of anti-crisis management in the modern economic environment. Currently, enterprises are most prone to crisis situations in their activities, taking into account the peculiarities of the economic situation in the country. An important component of anti-crisis management is science-based forecasting, systematic analysis and assessment of factors that are early markers of possible crisis situations and probable consequences related to this. It is very important to focus attention in anti-crisis management on the initial stages of activity formation. That is why one of the advantages is the prediction of potentially dangerous factors in order to prevent them and eliminate them even before they appear, or in the early stages of their formation. One of the main principles of anti-crisis management is scientifically based forecasting of a possible crisis phenomenon, which is related to internal or external factors, namely: economic, financial, political, social, labor, environmental and other components. A necessary component is control over the intermediate stages of the enterprise’s activity, over the introduction of innovations, new marketing ways with the constant possibility of their local adaptation, in order to satisfy the required final result. It is important to assess shortcomings, but also to determine positive, competitive advantages, strategic potential relative to already existing working competitors on the market. Formulated principles of anti-crisis management allow systematic analysis, timely influence and controlled elimination of crisis phenomena with a clearly defined prospective focus on the post-crisis activity of the enterprise.