Journal of Creative Communications最新文献_第9页

Shabaz–Urvashi Link Prediction (SULP): A Novel Approach to Predict Future Friends in a Social Network Shabaz-Urvashi链接预测(SULP):一种预测社交网络中未来朋友的新方法

IF 1.5

Journal of Creative Communications Pub Date : 2020-12-16 DOI: 10.1177/0973258620974186

Mohammad Shabaz, Urvashi Garg

{"title":"Shabaz–Urvashi Link Prediction (SULP): A Novel Approach to Predict Future Friends in a Social Network","authors":"Mohammad Shabaz, Urvashi Garg","doi":"10.1177/0973258620974186","DOIUrl":"https://doi.org/10.1177/0973258620974186","url":null,"abstract":"With the growth of social networks, the problem of linking the isolated or missing nodes appears. Thus, link prediction comes into existence to resolve this problem. Link prediction may be defined as an approach to predict an optimistic relationship that may exist or is likely to exist between nodes. Predicting the prospect link formed in future between nodes either in a dense or sparse network, the number of techniques exist intending to establish a link based on a certain similarity between the nodes. After conducting in-depth research on almost every link prediction technique, we reach the conclusion that every technique evaluates the probability score to predict future links. This research work discusses almost every previous technique and puts forward a comparatively similar technique for link prediction. The proposed technique is named Shabaz–Urvashi Link Prediction (SULP), which is based on a formula derived from an empirical theory after making a node matrix and altering the position of the neighbouring nodes, which states, ‘A node is predicted to establish a friendship if it has a maximum degree in its common neighbouring row and a minimum degree in its common neighbouring column’. SULP is tested using established datasets and compared with other link prediction techniques on the statistical measures such as Area Under Receiver Operating characteristic Curve (AUROC), precision and recall. SULP performs better as compared to other link prediction techniques on most of the testing datasets.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"27 - 44"},"PeriodicalIF":1.5,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620974186","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43834599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Exploring the Relationship Between Celebrity Worship and Brand Equity: The Mediating Role of Self-brand Connection 名人崇拜与品牌资产的关系探讨:自我品牌联系的中介作用

IF 1.5

Journal of Creative Communications Pub Date : 2020-11-24 DOI: 10.1177/0973258620968963

Y. Parmar, B. S. Mann

{"title":"Exploring the Relationship Between Celebrity Worship and Brand Equity: The Mediating Role of Self-brand Connection","authors":"Y. Parmar, B. S. Mann","doi":"10.1177/0973258620968963","DOIUrl":"https://doi.org/10.1177/0973258620968963","url":null,"abstract":"The main objective of this research is to investigate the triadic relationship among celebrity worship, self-brand connection and brand equity. Specifically, it aims to investigate the role of self-brand connections as a mediating variable in the relationship between celebrity worship and brand equity. The results of the conditional process analysis revealed that celebrity worship influences brand equity through direct as well as indirect pathways. It reveals that there is a direct and positive influence of celebrity worship on brand equity. It also finds that the consumer self-brand connection mediated the effect of celebrity worship on brand equity, extending support for the indirect influence on brand equity enrichment. The findings of the study offer key insights for academicians and marketing practitioners. It is one of the pioneering studies in the field of celebrity worship which helps academicians decipher the impact of celebrity as idols on the endorsed brand equity. Brand managers can use the findings for targeting niche consumer segments who are celebrity worshippers as they are more likely to remain loyal to the brand. They can also benefit from developing relationships with consumers as these may transform into long-lasting benefits for the brand.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"16 1","pages":"61 - 80"},"PeriodicalIF":1.5,"publicationDate":"2020-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620968963","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43965301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation 广告中体现的政治价值观对政治参与的影响:自我超越和保守的调节作用

IF 1.5

Journal of Creative Communications Pub Date : 2020-10-15 DOI: 10.1177/0973258620952919

S. Raza, A. A. Adamu, E. C. Ogadimma, A. Hasnain

引用次数: 7

Is Social Media Use Socially Enhancing or Compensating? 社交媒体的使用是社会性的增强还是补偿？

IF 1.5

Journal of Creative Communications Pub Date : 2020-10-11 DOI: 10.1177/0973258620943705

R. Gadekar, P. H. Ang

引用次数: 6

An Exploration of the Communicative Efficacy of HIV/AIDS IEC Materials Among Secondary School Teenagers in Harare 哈拉雷市中学生HIV/AIDS IEC资料的交际效果调查

IF 1.5

Journal of Creative Communications Pub Date : 2020-10-07 DOI: 10.1177/0973258620952273

Clemenciana Mukenge

{"title":"An Exploration of the Communicative Efficacy of HIV/AIDS IEC Materials Among Secondary School Teenagers in Harare","authors":"Clemenciana Mukenge","doi":"10.1177/0973258620952273","DOIUrl":"https://doi.org/10.1177/0973258620952273","url":null,"abstract":"The aim of this contribution is to determine the communicative efficacy of selected print-based HIV and AIDS information education and communication (IEC) materials (posters, leaflets and brochures) among secondary school teenagers (13–19 years) in Harare. Data were collected over a period of 2 months from six schools, selected using multistage cluster sampling. It incorporated use of a self-administered questionnaire involving a sample of 750 teenagers, and 6 focus group discussions (FGDs), each comprised of 10 purposefully sampled participants. The survey investigated a number of indicators of communicative efficacy, wherein the IEC materials were found to be clear by 38.4 per cent (n = 288), informative by 45.2 per cent (n = 339), credible by 80.5 per cent (n = 604), appealing by 64.7 per cent (n = 485), important by 69.5 per cent (n = 521) and acceptable by 54 per cent (n = 405) of the respondents. The outcomes of the FGDs showed that, although HIV and AIDS IECs were generally believed to be appealing and to significantly increase awareness among teenagers, these were also considered somewhat unclear and inaccessible. Moreover, perceptions were strongly inclined towards use of Shona language, social media and elimination of fear appeals in HIV information. Thus, in addition to adopting young people-centred communication modes, finding an appropriate balance between complex language and efficacy of HIV prevention messages is imperative.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"15 1","pages":"289 - 317"},"PeriodicalIF":1.5,"publicationDate":"2020-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620952273","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47262779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention 自信如何调节双面信息对购买意愿的影响

IF 1.5

Journal of Creative Communications Pub Date : 2020-09-17 DOI: 10.1177/0973258620946548

Melby Karina Zuniga Huertas, E. Hanna

{"title":"How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention","authors":"Melby Karina Zuniga Huertas, E. Hanna","doi":"10.1177/0973258620946548","DOIUrl":"https://doi.org/10.1177/0973258620946548","url":null,"abstract":"This article seeks to clarify how two-sided messages work by explaining their causal effects on purchase intention moderated by the self-confidence of individuals. Three studies were performed. Study 1 measured individuals’ levels of self-confidence and their purchase intentions in front of one- or two-sided messages. Studies 2 and 3 manipulated individuals’ levels of self-confidence and analysed the strategies used to evaluate alternatives in cognitive decision-making. Both studies elaborated on the underlying mechanisms by which low (study 2) and high (study 3) self-confident individuals process two-sided messages, explaining the results of study 1. Self-confidence is a moderator variable for the effect of two-sided messages on purchase intention. When an individual’s self-confidence level is high (low), exposure to a two-sided message will increase (reduce) purchase intentions compared to exposure to a one-sided message. Low self-confident individuals apply a non-compensatory strategy to evaluate the offer, whereas high self-confident individuals apply a compensatory strategy to evaluate the offer. The findings suggest a communication strategy oriented to inform and increase consumers’ self-confidence. The findings contribute to a more detailed and refined knowledge of the underlying mechanisms by which two-sided messages are processed.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"15 1","pages":"235 - 254"},"PeriodicalIF":1.5,"publicationDate":"2020-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620946548","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42357634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Building a Communication Model amongst the Blind: An Ethnographic Study in the Blind Rehabilitation Center ‘Wyata Guna’, Bandung, Indonesia 建立盲人之间的沟通模式:在印度尼西亚万隆的盲人康复中心“Wyata Guna”的民族志研究

IF 1.5

Journal of Creative Communications Pub Date : 2020-07-05 DOI: 10.1177/0973258620924951

Kadri Kadri, D. Mulyana

{"title":"Building a Communication Model amongst the Blind: An Ethnographic Study in the Blind Rehabilitation Center ‘Wyata Guna’, Bandung, Indonesia","authors":"Kadri Kadri, D. Mulyana","doi":"10.1177/0973258620924951","DOIUrl":"https://doi.org/10.1177/0973258620924951","url":null,"abstract":"The reality of blindness is a unique phenomenon rarely studied in the discipline of communication. It is consequential in the absence of a special communication model for the blind. This research reveals the phenomenon and constructs a communication model amongst the blind. The qualitative research with this ethnographic tradition was conducted at the Blind Rehabilitation Center (it will hereafter be abbreviated as BRC) Wyata Guna, Bandung, West Java, Indonesia. The results show that the blind people only rely on verbal or vocal communication and nonverbal communication in the form of touch, both in sending and in receiving messages to and from their other visually challenged. The blind’s touch communication is determined by three goals, i.e. touch for mobility, touch as a friendship expression and a romantic touch for those who are dating their fellows. This research results in the communication model that exists amongst the blind as an effort to fill the void of communication models that are dominated by models with the perspective of communication of physically normal people. The model shows the dynamic of communication amongst the blind by maximising their sense organs of hearing, touch, smell and taste.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"15 1","pages":"342 - 353"},"PeriodicalIF":1.5,"publicationDate":"2020-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620924951","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43255656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Possibilities for Co-Creation in Adolescents’ Alcohol Prevention 青少年酒精预防中共同创造的可能性

IF 1.5

Journal of Creative Communications Pub Date : 2020-07-01 DOI: 10.1177/0973258620924950

M. Parder

{"title":"Possibilities for Co-Creation in Adolescents’ Alcohol Prevention","authors":"M. Parder","doi":"10.1177/0973258620924950","DOIUrl":"https://doi.org/10.1177/0973258620924950","url":null,"abstract":"The aim of the current study is to pilot methods for the involvement and empowerment of adolescents in regard to alcohol consumption and situational abstinence and the possibilities of adolescent-created narratives in alcohol abuse prevention. Alcohol consumption is analysed from the practice theory perspective, where alcohol consumption is an independent practice shared through various personal stories. Action research and co-creation methods were used in workshop sessions with adolescents in one school in Estonia. Adolescents aged 13–15 participated in the workshops and engaged in storytelling and the co-creation of stories. During five meetings, participants shared their views and experiences regarding alcohol party culture and situational abstinence. Short and informal participatory action research meetings made it possible for adolescents to express their thoughts regarding alcohol culture, especially norms. The participants did not consider alcohol consumption to be problematic, and they found videos showing immediate consequences to be the best way to reach adolescents. Two different types of parties were discussed, and insight was provided on how a planned alcohol-free party turned into an alcohol party. However, action research and the co-creation method presented challenges, since the highly structured school context leaves adolescents little unstructured time that can be used for this kind of research, and fitting these activities into their tight schedules was complicated.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"15 1","pages":"147 - 164"},"PeriodicalIF":1.5,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620924950","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42122078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Mediating Electronic Dangerscapes: A Multimodal Analysis of a State-sponsored Newspaper Warning Advertisement in Nigeria 调解电子危险：尼日利亚一家国家赞助的报纸警告广告的多模式分析

IF 1.5

Journal of Creative Communications Pub Date : 2020-03-01 DOI: 10.1177/0973258619866347

Ahmed Tanimu Jibril

{"title":"Mediating Electronic Dangerscapes: A Multimodal Analysis of a State-sponsored Newspaper Warning Advertisement in Nigeria","authors":"Ahmed Tanimu Jibril","doi":"10.1177/0973258619866347","DOIUrl":"https://doi.org/10.1177/0973258619866347","url":null,"abstract":"In recent years, Nigeria’s image has always been negatively depicted in the global media, as the country’s name is associated with some of the world’s most sophisticated cybercriminals. The situation with the country’s perceived dented reputation, most especially in the Southeast Asia, Western Europe and the United States of America, is ripe for the anti-cybercrime discourse to take root, and subsequently, become a fertile ground for various parties to contribute to the grand discourse from different perspectives. This article highlights the way Nigerian government, through its revenues generating agency, the Federal Inland Revenue Services (FIRS), utilizes a print media warning advertisement (WA) to discursively construct and showcase its efforts in combating cybercrimes. The study utilizes Fairclough’s three-layered model for approaching discourse to analyse the FIRS-sponsored WA, which was published in The Guardian newspaper on 2 May 2013. The study incorporates analytical tools from the visual grammar (VG) and the multimodal discourse analysis (MDA) to examine the visual dimensions constituting the frame of the WA. The study revealed how the Nigerian government, through the FIRS sponsored WA, has attempted to discursively draw the attention of the general public to the potential dangers associated with the cybercriminals and their activities as well as suggesting the best ways to escape falling into their traps. The study recommends that governments and other civil societies should explore other means of creating more awareness to the general public, given the speed at which cyber-related crimes upsurge globally at the present time.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"15 1","pages":"53 - 64"},"PeriodicalIF":1.5,"publicationDate":"2020-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258619866347","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41754231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The Match-up Between Celebrity Associations and Product Type 名人协会与产品类型之间的匹配

IF 1.5

Journal of Creative Communications Pub Date : 2020-03-01 DOI: 10.1177/0973258619875604

Y. Parmar, M. Ghuman, B. S. Mann

{"title":"The Match-up Between Celebrity Associations and Product Type","authors":"Y. Parmar, M. Ghuman, B. S. Mann","doi":"10.1177/0973258619875604","DOIUrl":"https://doi.org/10.1177/0973258619875604","url":null,"abstract":"This research develops a generic framework that matches celebrity associations with various product categories and finds an ideal set of celebrity associations for each product category. Three studies have been conducted for achieving the purpose of the study. Study one identifies associations that consumers link with celebrities and classifies them into thirteen different categories. It also finds a total of 30 products and services that consumers associate with celebrity endorsements. In study two, the respondents are asked if each of the three celebrities is appropriate for endorsing each of the 30 identified products and services. The results support the match-up hypothesis notion that different celebrities are considered appropriate for different product categories. In study three, the respondents were asked to identify the associations that a celebrity should possess for endorsing various product categories. The results reveal that the celebrity associations can be classified into two broad categories—universal associations and product specific associations. Universal associations include the associations which the respondents consider to be essential for all types of products. Product specific associations include the associations that vary in their importance depending on the type of product category. The findings have significant implications for academicians, brand managers and celebrity management companies.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":"15 1","pages":"65 - 89"},"PeriodicalIF":1.5,"publicationDate":"2020-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258619875604","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49253694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12