Is Social Media Use Socially Enhancing or Compensating?

IF 0.7 Q2 COMMUNICATION

Journal of Creative Communications Pub Date : 2020-10-11 DOI:10.1177/0973258620943705

R. Gadekar, P. H. Ang

引用次数: 6

Abstract

Who benefits more from the use of social media—those who are already socialable and have a wide network of friends or those who do not and so seek to make up for their deficiency by going online? The social enhancement hypothesis says that extroverts benefit more through being able to enlarge their network of friends online more than introverts. The social compensation hypothesis, on the other hand, argues that social media use benefits introverts more; shy users who avoid face-to-face communication can communicate freely online. MANOVA analysis of the survey of 1,392 college students in a western state of India who are Facebook users found evidence predominantly for the social enhancement hypothesis.

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社交媒体的使用是社会性的增强还是补偿？

谁从使用社交媒体中获益更多?是那些已经善于社交并拥有广泛朋友圈的人，还是那些不善于社交并因此寻求通过上网来弥补自己不足的人?社交增强假说认为，外向的人比内向的人受益更多，因为他们能够扩大自己的网络朋友圈。另一方面，社会补偿假说认为，使用社交媒体对内向者更有利;避免面对面交流的害羞用户可以在网上自由交流。对印度西部一个邦的1,392名Facebook用户大学生的调查进行了方差分析，发现了主要支持社交增强假说的证据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Creative Communications COMMUNICATION-

CiteScore

2.70

自引率

26.70%

发文量

期刊介绍： The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.