Business and Economic Horizons最新文献_第4页

Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods 国内外品牌的品牌忠诚度:以泰国快速消费品为例

Business and Economic Horizons Pub Date : 2018-07-19 DOI: 10.15208/BEH.2018.43

Sonthaya Sampaothong

{"title":"Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods","authors":"Sonthaya Sampaothong","doi":"10.15208/BEH.2018.43","DOIUrl":"https://doi.org/10.15208/BEH.2018.43","url":null,"abstract":"The purpose of this research was to study potential differences in the formation of brand loyalty for domestic and global brands in Thai consumer groups through brand equity, consumer satisfaction, and country of origin effects. The study compared two well-known brands of a consumer product (shower gel), one of which presented as a local brand and the other of which had global branding. (Both brands are in fact manufactured by the same company and have similar functional and quality characteristics.) A convenience sample of Thai consumers (n = 400) was selected from shopping centers in and around Bangkok for a consumer survey about brand image and perceptions of the two brands. Factors in the formation of brand loyalty were then explored using structural equation modelling. The analysis showed that the effects of brand awareness and brand associations were similar for domestic and global brands. However, domestic brands had higher effects from customer satisfaction than perceived quality, while this relationship was reversed for global brands. The implication of this study is that domestic and global brands may be evaluated differently by consumers in some contexts, even if they are functional substitutes for each other. Consumers placed more emphasis on perceived quality than the brand experience for global brands. This could create problems for domestic brand marketers and those developing new domestic brands. However, this study only included a single product category. These results cannot be generalized across all consumer categories.","PeriodicalId":43750,"journal":{"name":"Business and Economic Horizons","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48967610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Board diversity, audit committee characteristics and audit quality: The moderating role of control-ownership wedge 董事会多样性、审计委员会特征与审计质量:控制-所有权楔子的调节作用

Business and Economic Horizons Pub Date : 2018-07-19 DOI: 10.15208/BEH.2018.42

A. Mustafa, A. Che-Ahmad, Sitraselvi Chandren

{"title":"Board diversity, audit committee characteristics and audit quality: The moderating role of control-ownership wedge","authors":"A. Mustafa, A. Che-Ahmad, Sitraselvi Chandren","doi":"10.15208/BEH.2018.42","DOIUrl":"https://doi.org/10.15208/BEH.2018.42","url":null,"abstract":"This study illustrates how control-ownership wedge impacts the monitoring role of the corporate board through the quality of audit services in Turkey. Turkey has made essential amendments in the field of external audit in order to enhance the quality of the financial report and integrate its own capital market with that of the EU. It would be of interest to examine the influence of these changes on clients' demand for high quality audit. The agency theory is integrated with the resource dependence theory to show that boards possess distinct incentives and ability to demand high quality audit to monitor management activities. Logistic regression and feasible generalized least squares (FGLS) were used for regression estimations. The results indicate that board demographics, cognitive and structural diversity of board of directors, audit committee characteristics and audit quality are complementary and control-ownership wedge weakens the relationship between them which is an unfavorable outcome for minority shareholders. Thus, this study proposes that regulators should increase law enforcement to enhance good corporate governance in Turkey to accommodate the unique features of wedge firms and provide a protected environment for minority shareholders.","PeriodicalId":43750,"journal":{"name":"Business and Economic Horizons","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44499055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 31

Participation in continuous professional development training and perceived teaching assessment: A case study at the Malaysian Technical University 参与持续专业发展培训和感知教学评估:马来西亚技术大学的个案研究

Business and Economic Horizons Pub Date : 2018-07-19 DOI: 10.15208/BEH.2018.38

N. H. Abdullah, A. Shamsuddin, E. Wahab, M. Muazu

{"title":"Participation in continuous professional development training and perceived teaching assessment: A case study at the Malaysian Technical University","authors":"N. H. Abdullah, A. Shamsuddin, E. Wahab, M. Muazu","doi":"10.15208/BEH.2018.38","DOIUrl":"https://doi.org/10.15208/BEH.2018.38","url":null,"abstract":"Participation in training has been claimed to have various effects on individuals, teams and organizations. In the context of higher education, continuous professional development (CPD) training programs is of utmost importance to improve academicians’ competencies, teaching effectiveness and eventually students’ performance. However, majority of studies on CPD training programs in Malaysia have been exploratory and descriptive in nature and none has investigated the relationship between participation in CPD training programs and perceived teaching performance. Thus, thus study aimed to bridge the empirical gap using quantitative secondary data from year 2015 to 2017. University’s CPD training program participation records and the teaching assessment ratings by students on eighty academicians were included in this study based on the data accessibility from both sources. Descriptive analyses showed that majority of respondents who were rated excellent by students attended CPD training programs. Linear regression analysis showed that 11% of variance in teaching performance was explained by participation in CPD training programs. This finding substantiates the importance of CPD training programs. More importantly, this result shows that compulsory CPD training programs during the initial teaching years is not sufficient to maintain teaching performance. Consequently, academicians need to participate in CPD trainings to upgrade their teaching know-hows.","PeriodicalId":43750,"journal":{"name":"Business and Economic Horizons","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47503492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

An empirical investigation between liquidity and key financial ratios of Islamic banks of United Arab Emirates (UAE) 阿拉伯联合酋长国（UAE）伊斯兰银行流动性与关键财务比率的实证研究

Business and Economic Horizons Pub Date : 2018-07-19 DOI: 10.15208/BEH.2018.50

M. Tabash

引用次数: 9

Moderating effect of competitive strategies on the relation between financial leverage and firm performance: evidence from Jordan 竞争策略对财务杠杆与企业绩效关系的调节作用:来自Jordan的证据

Business and Economic Horizons Pub Date : 2018-07-19 DOI: 10.15208/BEH.2018.44

Mahmoud Al-Rdaydeh, A. Almansour, M. A. Al-Omari

引用次数: 18

Inflationary effects of fiscal and monetary policies in Indonesia 印度尼西亚财政和货币政策的通货膨胀效应

Business and Economic Horizons Pub Date : 2018-07-19 DOI: 10.15208/BEH.2018.47

J. Sriyana

引用次数: 3

Outsider vs insider: Does firm governance matter? 局外人vs内部人士:公司治理重要吗?

Business and Economic Horizons Pub Date : 2018-07-19 DOI: 10.15208/BEH.2018.48

Y. Abdullahi, Rokiah Ishak, N. Sawandi

引用次数: 2

Examining the nexus between exchange rate volatility and export performance: Empirical evidence from the Egyptian experience 检验汇率波动与出口业绩之间的关系：来自埃及经验的经验证据

Business and Economic Horizons Pub Date : 2018-07-19 DOI: 10.15208/BEH.2018.39

Heidi Aly, R. Hosni

引用次数: 1

Internal factors of bank profitability in the Republic of Serbia 塞尔维亚共和国银行盈利能力的内部因素

Business and Economic Horizons Pub Date : 2018-07-19 DOI: 10.15208/BEH.2018.46

Violeta Domanović, Violetta Todorovic, Sladjana Savovic

引用次数: 7

Economic impact of the change in tax rate on small enterprises of manufacturing and construction sectors: Evidence from Russia 2006-2014 税率变化对制造业和建筑业小企业的经济影响：2006-2014年俄罗斯的证据

Business and Economic Horizons Pub Date : 2018-07-19 DOI: 10.15208/BEH.2018.45

K. Tumanyants

{"title":"Economic impact of the change in tax rate on small enterprises of manufacturing and construction sectors: Evidence from Russia 2006-2014","authors":"K. Tumanyants","doi":"10.15208/BEH.2018.45","DOIUrl":"https://doi.org/10.15208/BEH.2018.45","url":null,"abstract":"The hypothesis about positive influence of lower tax rate was tested on the Russian small businesses of construction and manufacturing sectors. The period from 2006 to 2014 includes the three-year gap, during which the net income tax rate was the same for all Russian regions, and the six-year interval of regionally differentiated tax rates. Quantitative estimates of the consequences of tax change without time lag, with time lags 1 and 2 year were made on the basis of double logarithmic regressions with fixed effects. Positive effect of lower tax rate was documented. The number of enterprises was the indicator, which was influenced most. A regional tax rate decrease by 1 per cent results in an increase of the number of small enterprises by 0.1-0.2%. This effect becomes evident in the first year of regional tax rate change and remains on the same level during the following two years. 1% decrease in tax rate led to 0.1% increase in the turnover of the company. Tax stimulus led to an increase of employment in manufacturing industry (the coefficient of elasticity is 0.1), while the impact on employment in construction sector was not identified. There is a potential for expanding tax revenues to the Russian budget system by increasing the taxation base with the help of the positive effect from tax rate reduction.","PeriodicalId":43750,"journal":{"name":"Business and Economic Horizons","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47836019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3