Global Knowledge Memory and Communication最新文献

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Cryptocurrency investment behaviour of young Indians: mediating role of fear of missing out 印度年轻人的加密货币投资行为:害怕错过的中介作用
Global Knowledge Memory and Communication Pub Date : 2023-10-24 DOI: 10.1108/gkmc-07-2023-0237
Devkant Kala, Dhani Shanker Chaubey, Ahmad Samed Al-Adwan
{"title":"Cryptocurrency investment behaviour of young Indians: mediating role of fear of missing out","authors":"Devkant Kala, Dhani Shanker Chaubey, Ahmad Samed Al-Adwan","doi":"10.1108/gkmc-07-2023-0237","DOIUrl":"https://doi.org/10.1108/gkmc-07-2023-0237","url":null,"abstract":"Purpose This study aims to investigate how fear of missing out (FOMO) mediates the relationship between cryptocurrency adoption intention and investment behavior among young Indians, using the extended unified theory of acceptance and use of technology. Design/methodology/approach The data were collected by using survey items on cryptocurrency adoption intention, investment behavior and FOMO derived from existing literature on information systems and cryptocurrencies. A total of 384 Indian participants completed an online questionnaire. The collected data was analyzed using PLS-SEM. Findings The findings indicate that facilitating conditions, social influence, effort expectancy and price value play important roles in cryptocurrency adoption. All hypothesized paths were significant, except for perceived risk. Furthermore, the study highlights that FOMO acts as a mediator between adoption intention and investment behavior. Originality/value This study makes a valuable addition to the literature by empirically exploring the influence of FOMO on the adoption of cryptocurrencies for investment purposes. The results provide valuable insights to crypto developers and exchanges regarding the diffusion of adoption in emerging markets. In addition, policymakers can gain meaningful insights into the influence of government regulations and FOMO on impulsive cryptocurrency behavior.","PeriodicalId":43718,"journal":{"name":"Global Knowledge Memory and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135220093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Knowledge sharing in the era of Covid-19: a bibliometric analysis using scopus and web-of-science (WoS) Covid-19时代的知识共享:使用scopus和web-of-science (WoS)的文献计量学分析
Global Knowledge Memory and Communication Pub Date : 2023-10-23 DOI: 10.1108/gkmc-02-2023-0051
Jayesh Pandey, Shubh Majumdarr, Rayees Farooq, Santushti Gupta, Pallav Bose
{"title":"Knowledge sharing in the era of Covid-19: a bibliometric analysis using scopus and web-of-science (WoS)","authors":"Jayesh Pandey, Shubh Majumdarr, Rayees Farooq, Santushti Gupta, Pallav Bose","doi":"10.1108/gkmc-02-2023-0051","DOIUrl":"https://doi.org/10.1108/gkmc-02-2023-0051","url":null,"abstract":"Purpose This study aims to conduct a bibliometric analysis of knowledge sharing during COVID-19 and highlight prominent contributors, diverse trends and themes followed with provisions of future research avenues. Design/methodology/approach The study through scientific procedures and rationales for systematic literature reviews framework analyses 148 peer-reviewed journal publications and conference proceedings indexed in Scopus and WoS databases from 2020 to 2022. It uses general statistics and diverse bibliometric techniques, including co-occurrence analysis for trend and cluster identification in the literature. Findings The findings reveal an exponential annual growth rate of 150% in the domain, highlighting the global research focus. With regards to domain contribution, the Journal of Knowledge Management and China leads with ten publications in their respective categories. The co-occurrence analysis further highlights four diverse clusters in the domain, which are further discussed in detail. The study highlights significant contributions from developed economies, thus providing scope for future research from developing or transitioning economies in the Middle East, Central Asia or Africa. The study concludes by presenting the elementary role of knowledge sharing in response to external crises. Originality/value The interest in the knowledge sharing domain has grown exponentially during the COVID-19 pandemic. This research is the first bibliometric analysis with comprehensive and rigorous analytic techniques to unearth critical developments and insights for a holistic understanding.","PeriodicalId":43718,"journal":{"name":"Global Knowledge Memory and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135366125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AI-enabled human capital management (HCM) software adoption using full consistency method (FUCOM): evidence from banking industry 采用完全一致性方法(FUCOM)的人工智能人力资本管理(HCM)软件采用:来自银行业的证据
Global Knowledge Memory and Communication Pub Date : 2023-10-20 DOI: 10.1108/gkmc-04-2023-0128
Rama Shankar Yadav, Sema Kayapinar Kaya, Abhay Pant, Anurag Tiwari
{"title":"AI-enabled human capital management (HCM) software adoption using full consistency method (FUCOM): evidence from banking industry","authors":"Rama Shankar Yadav, Sema Kayapinar Kaya, Abhay Pant, Anurag Tiwari","doi":"10.1108/gkmc-04-2023-0128","DOIUrl":"https://doi.org/10.1108/gkmc-04-2023-0128","url":null,"abstract":"Purpose Artificial intelligence (AI)-based human capital management (HCM) software solutions represent a potentially effective way to leverage and streamline a bank’s human resources. However, despite the attractiveness of AI-based HCM solutions to improve banks’ effectiveness, to the best of the authors’ knowledge, there are no current studies that identify critical success factors (CSFs) for adopting AI-based HCM in the banking sector. This study aims to fill this gap by investigating CSFs for adopting AI-based HCM software solutions in the banking sector. Design/methodology/approach Full consistency method methodology and technology–organization–environment, economic and human framework are used for categorizing and ranking CSFs. Findings The study identifies the technological and environmental dimensions as the most and least important dimensions for AI-based HCM adoption in banks. Among specific CSFs, compatible technology facilities, sufficient privacy and security and relative advantages of technology over competing technologies were identified as the most important. Implementation of AI-based HCM solutions requires significant outlays of resources, both human and financial, for banks. Originality/value The study provides bank administrators a set of objective parameters and criterion to evaluate the feasibility of adopting a particular AI-based HCM solution in banks.","PeriodicalId":43718,"journal":{"name":"Global Knowledge Memory and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135567885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unveiling Dubai’s knowledge economy: a journey toward enhancing knowledge exchange and human capital 揭示迪拜的知识经济:加强知识交流和人力资本之旅
Global Knowledge Memory and Communication Pub Date : 2023-10-20 DOI: 10.1108/gkmc-06-2023-0214
Mohamed Ibrahim Al Ali, Osama Khassawneh, Washika Haak-Saheem, Jing Zeng, Tamer K. Darwish
{"title":"Unveiling Dubai’s knowledge economy: a journey toward enhancing knowledge exchange and human capital","authors":"Mohamed Ibrahim Al Ali, Osama Khassawneh, Washika Haak-Saheem, Jing Zeng, Tamer K. Darwish","doi":"10.1108/gkmc-06-2023-0214","DOIUrl":"https://doi.org/10.1108/gkmc-06-2023-0214","url":null,"abstract":"Purpose The purpose of this study is to investigate the factors that influence the development of human capital by examining the interplay between different organizational mechanisms, including leadership, organizational culture and human resources management (HRM) practices. This study aims to enhance our understanding of how knowledge exchange influences human capital, with a specific focus on the unique context of Dubai, an area and context that have been underexplored in this research domain. Design/methodology/approach This study used a survey-based approach, involving 611 participants working across different sectors based in Dubai. This study used partial least squares structural equation modeling as the statistical analysis method. Findings The results of the study indicate that leadership behaviors have a predictive influence on organizational culture. In turn, organizational culture significantly affects knowledge exchange. Additionally, the study reveals that commitment-based HRM practices play a significant moderating role in the relationship between organizational culture and knowledge exchange. Originality/value This study contributes to the existing literature by providing valuable insights into the interplay between leadership, organizational culture and commitment-based HRM practices. By exploring these factors and their influence on knowledge exchange and human capital, the study enhances both the theoretical understanding and practical application in this field.","PeriodicalId":43718,"journal":{"name":"Global Knowledge Memory and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135567490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of digital capabilities of countries on the pedagogical transitions in business schools 国家数字化能力对商学院教学转型的影响
Global Knowledge Memory and Communication Pub Date : 2023-10-19 DOI: 10.1108/gkmc-06-2023-0201
Bharti Pandya, BooYun Cho, Louise Patterson
{"title":"Impact of digital capabilities of countries on the pedagogical transitions in business schools","authors":"Bharti Pandya, BooYun Cho, Louise Patterson","doi":"10.1108/gkmc-06-2023-0201","DOIUrl":"https://doi.org/10.1108/gkmc-06-2023-0201","url":null,"abstract":"Purpose During the COVID-19 pandemic, the importance of digital infrastructure in higher education surged. This study aims to analyze how a country’s digital capabilities influence pedagogical transitions in business schools and compare the impacts between digitally advanced and advancing countries. Design/methodology/approach The authors applied the job demands–resources model and the IMD World Digital Competition Ranking 2021 to analyze the impact of nations’ digital capabilities on the pedagogical transitions experienced by 121 business faculty members from 20 nations. The countries were categorized into digitally advanced countries and advancing countries. The snowball sampling method was used to gather data through an online survey consisting of 24 items. SPSS was used to statistically analyze the data in two stages using paired t -test and group comparison. Findings Significant shifts between face-to-face and online lectures occurred in both groups. Advanced countries witnessed positive shifts in discussions, presentations, oral assessment, independent learning opportunities, online teaching methods, technical support and faculties’ readiness, whereas advancing countries mainly noted alterations in professional development and communication technologies. Originality/value This study offers insights into optimizing digital capabilities and enhancing business schools’ readiness for effective pedagogical shifts during crises. Both the theoretical contribution and the findings will benefit national education policies, higher education institution leaders, scholars and educators.","PeriodicalId":43718,"journal":{"name":"Global Knowledge Memory and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135667044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Workplace reflections of librarians in India during the COVID pandemic COVID大流行期间印度图书馆员的工作场所反思
Global Knowledge Memory and Communication Pub Date : 2023-10-18 DOI: 10.1108/gkmc-03-2023-0096
Sivankutty V.S., Jinu Sudhakaran
{"title":"Workplace reflections of librarians in India during the COVID pandemic","authors":"Sivankutty V.S., Jinu Sudhakaran","doi":"10.1108/gkmc-03-2023-0096","DOIUrl":"https://doi.org/10.1108/gkmc-03-2023-0096","url":null,"abstract":"Purpose Covid-19 pandemic created a series of challenges for all professions, and libraries and library professionals were not spared. This study aims to attempt to analyze how qualified library professionals in India responded to the pandemic period and seeks their opinion on their preference for the job sector, activities and the challenges they faced during the pandemic. Design/methodology/approach The study is based on a quantitative survey method using simple random sampling technique. A structured Google forms questionnaire was used to collect the data. In total, 169 qualified professionals, working in different LIS areas, and a few nonworking professionals participated in the survey. The data were collected and analyzed using MS Excel, and statistical tests were done. Findings The major challenges include lack of proper equipment and official digital records, comfortable work environment, poor internet connection and over work load. Majority wish to work in the government rather than the private sector. The participants believe that Covid has affected employment opportunities. Despite the challenges, library professionals are satisfied with the profession and were actively engaged in the learning process. Research limitations/implications The challenges faced by the LIS profession during the post Covid era should be examined by professional bodies and organizations and should ensure extensive human resources development in different LIS sectors and stress the need to implement better services to society with a better digital experience. Originality/value The study explores how qualified library professionals from India have coped with the Covid pandemic and seeks to identify challenges in post-Covid LIS employment. To the best of the authors’ knowledge, this study is the first of its kind concerning work reflections of library professionals in India since the pandemic.","PeriodicalId":43718,"journal":{"name":"Global Knowledge Memory and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135823906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Accounting information quality in the digital era – a perspective from ERP system adoption? 数字化时代的会计信息质量——从ERP系统的采用看?
Global Knowledge Memory and Communication Pub Date : 2023-10-03 DOI: 10.1108/gkmc-03-2023-0101
Malik Abu Afifa, Isam Saleh, Hien Vo Van
{"title":"Accounting information quality in the digital era – a perspective from ERP system adoption?","authors":"Malik Abu Afifa, Isam Saleh, Hien Vo Van","doi":"10.1108/gkmc-03-2023-0101","DOIUrl":"https://doi.org/10.1108/gkmc-03-2023-0101","url":null,"abstract":"Purpose Based on the technology acceptance model theory, this study aims to explore whether perceived usefulness (PU), perceived ease of use (PE) and the availability to embrace technology (AET) influence the intention to accept an enterprise resource planning (ERP) system in Jordanian companies. It also analyses the influence of the intention to accept ERP system on ERP system adoption. More crucially, the current research fills a gap in earlier investigations by exploring the influence of adopting an ERP system on accounting information quality moderated by a company size. Design/methodology/approach This research seeks to provide evidence about the study context from Jordanian companies, as the research population and sample consist of all companies listed on the Amman Stock Exchange in 2022 (totally 170 companies). This signifies that the research method is a complete survey of the study population. The core data were collected using an online survey via Google Forms. It was emailed to the selected companies’ chief financial officers. Because each company received one online survey questionnaire, this unit of analysis is a company. Finally, 141 questionnaires were returned, reflecting an 82.94% response rate. Findings Empirically, the findings reveal that PU, PE and AET influence the intention to accept an ERP system, and that there is a positive relation between the intention to accept an ERP system and ERP system adoption. Furthermore, ERP system adoption positively influences relevance and faithful representation of accounting information moderated by company size. Originality/value This research adds to the accounting information quality literature by investigating the direct influence of ERP system adoption. Furthermore, the findings show the effectiveness of ERP system adoption and its regulatory roles in companies. Finally, this research was conducted to provide empirical knowledge on ERP system adoption in developing countries, notably Jordan.","PeriodicalId":43718,"journal":{"name":"Global Knowledge Memory and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The relationship of artificial intelligence (AI) with fake news detection (FND): a systematic literature review 人工智能(AI)与假新闻检测(FND)的关系:系统的文献综述
Global Knowledge Memory and Communication Pub Date : 2023-10-03 DOI: 10.1108/gkmc-07-2023-0264
Abid Iqbal, Khurram Shahzad, Shakeel Ahmad Khan, Muhammad Shahzad Chaudhry
{"title":"The relationship of artificial intelligence (AI) with fake news detection (FND): a systematic literature review","authors":"Abid Iqbal, Khurram Shahzad, Shakeel Ahmad Khan, Muhammad Shahzad Chaudhry","doi":"10.1108/gkmc-07-2023-0264","DOIUrl":"https://doi.org/10.1108/gkmc-07-2023-0264","url":null,"abstract":"Purpose The purpose of this study is to identify the relationship between artificial intelligence (AI) and fake news detection. It also intended to explore the negative effects of fake news on society and to find out trending techniques for fake news detection. Design/methodology/approach “Preferred Reporting Items for the Systematic Review and Meta-Analysis” were applied as a research methodology for conducting the study. Twenty-five peer-reviewed, most relevant core studies were included to carry out a systematic literature review. Findings Findings illustrated that AI has a strong positive relationship with the detection of fake news. The study displayed that fake news caused emotional problems, threats to important institutions of the state and a bad impact on culture. Results of the study also revealed that big data analytics, fact-checking websites, automatic detection tools and digital literacy proved fruitful in identifying fake news. Originality/value The study offers theoretical implications for the researchers to further explore the area of AI in relation to fake news detection. It also provides managerial implications for educationists, IT experts and policymakers. This study is an important benchmark to control the generation and dissemination of fake news on social media platforms.","PeriodicalId":43718,"journal":{"name":"Global Knowledge Memory and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Analyzing the online public sentiments related to Russia-Ukraine war over Twitter 在推特上分析与俄乌战争相关的网络舆论
Global Knowledge Memory and Communication Pub Date : 2023-10-02 DOI: 10.1108/gkmc-03-2023-0106
Rahat Gulzar, Sumeer Gul, Manoj Kumar Verma, Mushtaq Ahmad Darzi, Farzana Gulzar, Sheikh Shueb
{"title":"Analyzing the online public sentiments related to Russia-Ukraine war over Twitter","authors":"Rahat Gulzar, Sumeer Gul, Manoj Kumar Verma, Mushtaq Ahmad Darzi, Farzana Gulzar, Sheikh Shueb","doi":"10.1108/gkmc-03-2023-0106","DOIUrl":"https://doi.org/10.1108/gkmc-03-2023-0106","url":null,"abstract":"Purpose Sharing and obtaining information over social media has enabled people to express their opinions regarding any event. Since the tweets regarding the Russia-Ukraine war were extensively publicized on social media, this study aims to analyse the temporal sentiments people express through tweets related to the war. Design/methodology/approach Relevant hashtag related to the Russia-Ukraine war was identified, and tweets were downloaded using Twitter API, which were later migrated to Orange Data mining software. Pre-processing techniques like transformation, tokenization, and filtering were applied to the extracted tweets. VADER (Valence Aware Dictionary for Sentiment Reasoning) sentiment analysis module of Orange software was used to categorize tweets into positive, negative and neutral ones based on the tweet polarity. For ascertaining the key and co-occurring terms and phrases in tweets and also to visualize the keyword clusters, VOSviewer, a data visualization software, was made use of. Findings An increase in the number of tweets is witnessed in the initial days, while a decline is observed over time. Most tweets are negative in nature, followed by positive and neutral ones. It is also ascertained that tweets from verified accounts are more impactful than unverified ones. russiaukrainewar, ukraine, russia, false, war, nato, zelensky and stoprussia are the dominant co-occurring keywords. Ukraine, Russia and Putin are the top hashtags for sentiment representation. India, the USA and the UK contribute the highest tweets. Originality/value The study tries to explore the public sentiments expressed over Twitter related to Russia-Ukraine war.","PeriodicalId":43718,"journal":{"name":"Global Knowledge Memory and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135790355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Emotional showdown on social media: analyzing user reactions to the 2016 US presidential campaign 社交媒体上的情感对决:分析用户对2016年美国总统竞选的反应
Global Knowledge Memory and Communication Pub Date : 2023-10-02 DOI: 10.1108/gkmc-02-2023-0060
Marina Bagić Babac
{"title":"Emotional showdown on social media: analyzing user reactions to the 2016 US presidential campaign","authors":"Marina Bagić Babac","doi":"10.1108/gkmc-02-2023-0060","DOIUrl":"https://doi.org/10.1108/gkmc-02-2023-0060","url":null,"abstract":"Purpose Social media platforms are highly visible platforms, so politicians try to maximize their benefits from their use, especially during election campaigns. On the other side, people express their views and sentiments toward politicians and political issues on social media, thus enabling them to observe their online political behavior. Therefore, this study aims to investigate user reactions on social media during the 2016 US presidential campaign to decide which candidate invoked stronger emotions on social media. Design/methodology/approach For testing the proposed hypotheses regarding emotional reactions to social media content during the 2016 presidential campaign, regression analysis was used to analyze a data set that consists of Trump’s 996 posts and Clinton’s 1,253 posts on Facebook. The proposed regression models are based on viral (likes, shares, comments) and emotional Facebook reactions (Angry, Haha, Sad, Surprise, Wow) as well as Russell’s valence, arousal, dominance (VAD) circumplex model for valence, arousal and dominance. Findings The results of regression analysis indicate how Facebook users felt about both presidential candidates. For Clinton’s page, both positive and negative content are equally liked, while Trump’s followers prefer funny and positive emotions. For both candidates, positive and negative content influences the number of comments. Trump’s followers mostly share positive content and the content that makes them angry, while Clinton’s followers share any content that does not make them angry. Based on VAD analysis, less dominant content, with high arousal and more positive emotions, is more liked on Trump’s page, where valence is a significant predictor for commenting and sharing. More positive content is more liked on Clinton’s page, where both positive and negative emotions with low arousal are correlated to commenting and sharing of posts. Originality/value Building on an empirical data set from Facebook, this study shows how differently the presidential candidates communicated on social media during the 2016 election campaign. According to the findings, Trump used a hard campaign strategy, while Clinton used a soft strategy.","PeriodicalId":43718,"journal":{"name":"Global Knowledge Memory and Communication","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135790358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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