{"title":"Fintech Innovation Adoption in the Digital Payments Landscape Amidst the Pandemic: Empirical Evidence and Future Outlook","authors":"Velappan Shalini, Devarajulu Sabitha","doi":"10.1177/22779752241259506","DOIUrl":"https://doi.org/10.1177/22779752241259506","url":null,"abstract":"This research evaluates the adoption of digital payment products launched by the National Payments Corporation of India using the Bass diffusion model. The study contributes to Fintech adoption literature and provides empirical and theoretical insights based on historical digital payments data. The findings show that imitation plays a significant role in adoption, with a slow initial adoption followed by acceleration. Among several payment products, UPI (Unified Payments Interface) stands out as the most successfully adopted product. The study highlights the relevance of the Bass diffusion model for estimating adoption rates and offers insights for international regions considering UPI-based payment systems. The results indicate varying adoption rates for different payment products and pronounced impact of imitations, with some experiencing slower adoption post-COVID-19 and others yet to achieve widespread adoption. The results aid business planning in estimating market potential, resource allocation, product development and strategic direction. Regulatory authorities can use this insight to enhance financial inclusion and promote lesser paper cash transactions which lead to socio-economic and business transformation.","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"21 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142202993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Do Tragic Events Make Investors More Pro-social? Evidence from Japan","authors":"Miho Murashima","doi":"10.1177/22779752241253367","DOIUrl":"https://doi.org/10.1177/22779752241253367","url":null,"abstract":"This article investigates the impact of the 2011 Great East Japan Earthquake on investor responses to corporate social responsibility (CSR) activities in Japan. Employing Propensity Score Matching and Difference-in-Differences analyses, we analyse investor reactions to both positive and negative CSR news pre- and post-earthquake. Our results indicate a significant increase in share prices for firms that reported positive CSR news post-earthquake, thereby highlighting a heightened investor value on CSR during times of crisis. In contrast, negative CSR news showed a more pronounced negative effect in longer term windows. Additionally, industries directly affected by the earthquake experienced a substantial shift in investor sentiment towards negative CSR news. These findings enhance the understanding CSR’s tole in investor behaviour during crises and offer insights into effective corporate strategies in disaster-prone contexts, particularly in Japan’s unique cultural and economic landscape.","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"39 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141190022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Alliance or Association? Exploring the Effect of Work–Family Balance on Workplace Well-being, and the Mediating Effect of Work Attitudes","authors":"Mujtaba Momin, Krishna Priya Rolla","doi":"10.1177/22779752241242247","DOIUrl":"https://doi.org/10.1177/22779752241242247","url":null,"abstract":"Organizations have come to realize the significance of workplace well-being (WWB) for their existence and progression. This article substantiates the association of work–family balance (WFB) with WWB, while job satisfaction (JS), work engagement (WE) and turnover intent (TI) were studied as mediators to this primal association. The data was obtained in two phases, wherein at the end of the second phase, the authors gathered responses from 346 full-time employees, using a structured research tool. The study adopted a mediated structural equation model to examine the theoretical construct and its hypothesised relationships. The findings supported the hypothesized positive association between WFB and WWB, and a direct relationship of these focal variables was more magnified and pronounced than when mediated. The study revealed a significant mediation effect of work attitudes that is, JS and WE on the outcome variable: WWB; though, counterintuitively, turnover intent remained passive. Our research emphasizes the need to foster work– family culture for creating workplace happiness. The study further accentuates the body of knowledge that the association between these two focal variables also aids in making an immersive and engaged employee.","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"1 1","pages":""},"PeriodicalIF":1.6,"publicationDate":"2024-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140932049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Do Retail Evolution Theories Explain Wholesalers’ Responses in Emerging Economies? Evidence from a Wholesale Market in Northern India","authors":"Rajesh K. Aithal, Harshit Maurya, None Satyam","doi":"10.1177/22779752231170920","DOIUrl":"https://doi.org/10.1177/22779752231170920","url":null,"abstract":"Traditional retail markets, such as wholesale markets, continue to be a significant distribution channel across emerging economies. These channel intermediaries are facing unprecedented changes in their retail environments and responding to them to endure. However, these responses are not adequately captured in the extant literature. This study attempts to fill this gap by documenting the responses of wholesalers in one of the oldest markets in northern India and mapping their responses to theories of retail change. The study uses a qualitative approach consisting of in-depth, semi-structured interviews and direct observations. Five themes, that is, the business-mix shift, business expansion and diversification, additional services, improved infrastructure and use of technology, emerged from the wholesalers’ responses to the changes in the retail environment. These responses can be mapped back to four popular retail change theories. Cumulatively, these theories can explain all the responses by wholesalers; however, none of the retail change theories in isolation is sufficient to explain all responses. This study contributes to understanding the evolution and change of a traditional retail marketing system. It also presents a few interesting questions for future research.","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135153318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Systematic Review of Green Banking Adoption: Following PRISMA Protocols","authors":"W. Aslam, Syed Tehseen Jawaid","doi":"10.1177/22779752231168169","DOIUrl":"https://doi.org/10.1177/22779752231168169","url":null,"abstract":"Increased environmental concerns have prompted organizations, businesses and countries to act sustainably to accomplish sustainable development goals. Hence, research on Green Banking (GR-banking) has gained popularity as researchers have shown a significant interest in identifying the factors that promote the adoption of GR-banking. Considering Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA), this study reviews the articles related to GR-banking adoption or intention until April 2022. The underlying objective is to analyse the studies related to GR-banking adoption or intention, research methodologies and assess the theoretical frameworks used in GR-banking adoption or intention studies. The articles were extracted through a comprehensive key search strategy from the Scopus database and Google Scholar until April 2022. The survey identified only 51 articles that directly addressed GR-banking adoption or intention, indicating a significant knowledge deficit in this field. Empirical studies on GR-banking adoption are relatively higher in number than theoretical studies. Results of this study provide key details on both empirical and theoretical studies and highlight the areas for future studies. The study further highlights that the research on GR-banking adoption or intention is in its infancy, and limited two-dimensional studies have been conducted on GR-banking adoption or intention. Moreover, current studies have not investigated performance outcomes of GR-banking besides exploring a few theories. This study offers multiple insights and identifies important research areas that need to be explored in the future to enhance sustainability and related practices in the banking industry.","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"12 1","pages":"213 - 233"},"PeriodicalIF":1.6,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42321044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Stock Market Reaction to COVID-19: A Cross-Sectional Industry Analysis in Frontier Market","authors":"Atm Adnan, S. Johani","doi":"10.1177/22779752231163366","DOIUrl":"https://doi.org/10.1177/22779752231163366","url":null,"abstract":"The effect of COVID-19 on the efficiency of frontier stock markets at the industrial level has received little attention. This study aimed to analyze the Dhaka stock exchange’s immediate market response to the initial COVID-19 announcement at the industry level. An event study approach was used to cross-sectional daily returns of 311 enterprises grouped into seventeen industry groups to determine anomalous returns for a total of 21 trading days divided into seven separate event periods. According to the findings, the average abnormal return and cumulative average abnormal return for the total market return for the event and the subsequent days were both negative and statistically significant. A cross- sectional industrial analysis found that, except for the paper and printing industries, all other sectors produced a considerably abnormal and uniform negative abnormal return. The most substantial negative cumulative average abnormal returns were seen in event windows (0, 0), (0, +1) and (0, +5), which might be attributed to post-announcement drift and inefficient market activity. Furthermore, when comparing the results of the Manufacturing and Non-Manufacturing sectors, the Manufacturing sector had more gloomy outcomes. The COVID-19 epidemic was proven to have negative effects on several industry groups, including those in the pharmaceutical, information technology and telecommunications sectors, which were expected to benefit from the outbreak. This is one of the few empirical studies that investigate the impact of the epidemic on the cross-sectional industry stock return in frontier markets. The results of this research will aid both international and domestic investors in their pursuit of the best possible portfolio composition.","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"12 1","pages":"157 - 181"},"PeriodicalIF":1.6,"publicationDate":"2023-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42806857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Value-Creation Strategies for E-Commerce Businesses","authors":"Sanchita Kuchi, Sumeet Gupta","doi":"10.1177/22779752231153482","DOIUrl":"https://doi.org/10.1177/22779752231153482","url":null,"abstract":"Startups dream of becoming unicorns, but only a few make it to the top in the e-commerce space. Where should they look for value creation? This study develops a value creation matrix of e-commerce startups based on the Teece model and Value configurations and validates the same on 96 Indian e-commerce startups. E-commerce startups can locate themselves on this matrix and take appropriate steps to create value. The article validates the prescriptions of the Teece model and Value configuration as applied by Afuah and Tucci (2003) in the e-commerce context. The matrix developed in this study will be a helpful aid for the practitioners. Firms could use it to analyze their current offerings and build a suitable investor pitch. Investors can use the matrix to analyze a firm’s strategies and positioning in the e-commerce space.","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"12 1","pages":"234 - 249"},"PeriodicalIF":1.6,"publicationDate":"2023-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41354853","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?","authors":"M. Mork̄unas, Marija Kotryna Grišmanauskaite˙","doi":"10.1177/22779752231154645","DOIUrl":"https://doi.org/10.1177/22779752231154645","url":null,"abstract":"This article seeks to determine the real drivers of customer loyalty in the fast-moving consumer goods (FMCG) market. The study uses beer consumers in Lithuania as an empirical base for the research. A combination of qualitative (experiment) and quantitative (cross-sectional study and partial least squares structural equation modelling) research techniques are applied. The results reveal that loyalty in the FMCG market is driven by purchase frequency, promotion, price and perceived quality via moderating variables such as brand trust and brand satisfaction. Moreover, they demonstrate that consumers mostly do not recognize their favourite product among similar products; therefore, taste properties or other physical attributes of some FMCG products do not significantly contribute to the formation of brand loyalty. JEL classification: M31, M39","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"12 1","pages":"197 - 212"},"PeriodicalIF":1.6,"publicationDate":"2023-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48778481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Cross-Country Examination of Internet Penetration and the Economic Participation of Women: The Influence of Social Capital and Gender Equality","authors":"Christina Sanchita Shah, S. Ahangama","doi":"10.1177/22779752231152531","DOIUrl":"https://doi.org/10.1177/22779752231152531","url":null,"abstract":"One of the most widespread types of digital technology is the Internet which more than 5 billion people or 63.1% of the world’s population use as of April 2022. Previous studies have established that the relationship between digital technologies, such as the Internet, and labour market participation is worth investigating. While it is widely accepted that digital technologies help in women’s social and economic inclusion, the female labour participation force observed across countries remains slow and varied. There remains a limited investigation into the influence of internet penetration on the changes in the labour market outcomes for women. There is also scope for research on how the Internet affects women’s economic participation from a social and gender perspective. Prior research shows that social capital has been linked to labour allocation. Studies also show that variations in ideas on gender roles are significant for women’s decisions to find employment. We, therefore, investigate how widespread penetration of the Internet has influenced the economic participation of women in this study. We also investigate how social capital and gender equality play a role in the above relationship across countries. Our study uses archival data to conduct a panel analysis of 66 countries from 2014 to 2021. The study’s results show that the penetration of internet and the economic participation of women are positively associated. This study also found that the link between the penetration of internet and the economic participation of women is mediated by social capital. Gender equality was also found to moderate the above relationship, such that social capital had a stronger mediation influence on the association between internet penetration and women’s economic engagement in nations with comparatively lower levels of gender equality.","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"12 1","pages":"182 - 196"},"PeriodicalIF":1.6,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44315735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Book review: Jason Wicks, The Price of Profit: Rethinking Corporate Social Responsibility","authors":"Kerry Quinn, P. Koleva","doi":"10.1177/22779752231152530","DOIUrl":"https://doi.org/10.1177/22779752231152530","url":null,"abstract":"Jason Wicks, The Price of Profit: Rethinking Corporate Social Responsibility. Independently Published, 2018. $72.99, 171pp., (Paperback). ISBN-10: 1980349053; ISBN-13: 978-1980349051","PeriodicalId":43330,"journal":{"name":"IIM Kozhikode Society & Management Review","volume":"12 1","pages":"259 - 261"},"PeriodicalIF":1.6,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43557780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}