{"title":"SMALL AGRIFOOD PRODUCERS\u0000REACHING THE CONSUMERS:\u0000CHALLENGES AND SOLUTIONS\u0000FROM A MARKETING PERSPECTIVE","authors":"Andreea Strambu-Dima","doi":"10.24818/oec/2021/30/3.05","DOIUrl":"https://doi.org/10.24818/oec/2021/30/3.05","url":null,"abstract":"Agrifood products are sold both in modern retail stores, such as supermarkets,\u0000hypermarkets, and discount stores, and in traditional retail, such as agrifood markets and\u0000small grocery shops. Unequal competition is felt between modern and traditional retailers,\u0000between Romanian and imported products, and between processed and unprocessed\u0000foods, especially since over 80% of Romanians purchase their groceries in modern retail\u0000stores. To help small farmers, and even small traditional retailers, this research identifies\u0000several customer segments and their characteristics, followed by some marketing solutions\u0000adapted to their specific profiles. Also, we have observed two particular trends: an\u0000increased importance given to the proximity of the stores, and an increase in online\u0000grocery shopping.","PeriodicalId":43088,"journal":{"name":"Argumenta Oeconomica","volume":"29 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84711015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}