{"title":"Customer-based Brand Equity for a Tourism Destination (CBBETD): the Specific Case of Bandung City, Indonesia","authors":"Hartanto Yuwo, John B. Ford, M. S. Purwanegara","doi":"10.15388/OMEE.2013.4.1.14255","DOIUrl":"https://doi.org/10.15388/OMEE.2013.4.1.14255","url":null,"abstract":"This study examines in detail the use of customer-based brand equity for a tourism destination (CBBETD) as a strategic tool for use with a specific city (Bandung City, Indonesia in this instance). The CBBETD scale developed by Konecnik (2005) and empiricized by Konecnik and Gartner (2007) was successfully adapted using qualitative and quantitative refinements for the city of Bandung. A sample of 400 visitors to Bandung was surveyed, and empirical psychometric assessment was run. The scale required minor adaptations but was found to be appropriate for use in this new context. The components of customer-based brand equity for a tourism destination were found to be: awareness, image, quality and loyalty. The successful adaptation of the scale is encouraging as it provides strategic insight on strengthening destination positioning in the minds of both current and future tourists. Managerial implications and suggestions for future research are provided.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2019-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49172974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Links Between Social Motivational Engagements, Brand Community Commitment and Repurchase Intention Across Online Brand Communities","authors":"Ramūnas Časas, Tomas Palaima, Lasha Mironidze","doi":"10.15388/OMEE.2016.7.2.14205","DOIUrl":"https://doi.org/10.15388/OMEE.2016.7.2.14205","url":null,"abstract":"The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities. The current study demonstrates that online brand community commitment mediates the effects of all the six motivational engagements (self-expression, connecting, helping, like-minded discussions, seeking assistance, and validation) on repurchase intention. The type of online brand community does not moderate any relationships between social motivational engagements and brand community commitment as expected. However, the current study demonstrates that the moderator affects the link between brand community commitment and repurchase intention indicating moderated mediation. In other words, the relationship between the two constructs becomes stronger in the marketer-generated online brand community. Consequently, the type of online brand community affects the links between the six social motivations and repurchase intention. Specifically, the effects of the six motivations on repurchase intention become stronger in the marketer-generated online community.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45508230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Leadership Styles and Communication Skills at Indonesian Higher Education: Patterns, Influences, and Applications for Organization","authors":"U. Udin, S. Handayani, A. Yuniawan, Edy Rahardja","doi":"10.15388/OMEE.2019.10.00006","DOIUrl":"https://doi.org/10.15388/OMEE.2019.10.00006","url":null,"abstract":"The main purpose of this study is to examine the relationships among leadership styles, communication skills, and employee satisfaction and investigate the potential of women in positions of leadership to support the practice of equal employment opportunities in organizations. Data were collected from 200 self-administered surveys using questionnaires administered to employees at three private Islamic universities in Semarang, Indonesia. Regression analysis was used to test the hypotheses. The results show that leadership styles and communication skills have a significant effect on employee satisfaction. However, on the basis of employee perceptions, this study reveals no significant difference in leadership styles and communication skills between male and female leaders.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46958321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Editorial","authors":"Sigitas Urbonavičius","doi":"10.15388/omee.2019.10.1.1","DOIUrl":"https://doi.org/10.15388/omee.2019.10.1.1","url":null,"abstract":"","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45004428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Locus of Control as a Moderator in the Relationship Between Job Satisfaction and Organizational Commitment: a Study of Indian It Professionals","authors":"B. Chhabra","doi":"10.15388/OMEE.2013.4.2.14248","DOIUrl":"https://doi.org/10.15388/OMEE.2013.4.2.14248","url":null,"abstract":"In recent times, increasing interest has been shown by OB and HR practitioners in the area of organizational commitment (OC). This interest stems from the fact that the committed workforce is considered beneficial for organizational functioning and effectiveness. The present study was conducted to explore the direct relationship of job satisfaction and locus of control (LOC) on organizational commitment. The purpose of the study was also to see if locus of control moderates the relationship between job satisfaction and organizational commitment. The study was conducted using structured questionnaires for measuring the above mentioned variables. The sample of the study was 449 Indian IT professionals. Hierarchical multiple regression showed that job satisfaction and internal locus of control was positively related to organizational commitment. Also, locus of control was found to moderate the relationship between job satisfaction and organizational commitment such that the relationship was stronger for internals than for externals. The present study has important implications for human resource development in the IT sector. Managers should use strategies to achieve high job satisfaction and organizational commitment. They must be aware of the moderating role which different personality attributes play in the relationship between job satisfaction and organizational commitment.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2019-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46306243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Designing an Organization for Innovation in Emerging Economies: the Mediating Role of Readiness for Innovation","authors":"T. Arshi, P. Burns","doi":"10.15388/OMEE.2019.10.00002","DOIUrl":"https://doi.org/10.15388/OMEE.2019.10.00002","url":null,"abstract":"The study proposes an organizational design framework that impacts innovation in corporate firms. In an emerging economy like Oman, innovation helps to reduce the dependence on oil revenues and enhance its international competitiveness. However, the corporate organizations in emerging economies are unable to innovate effectively because they are not designed for innovation. Further, scarcity of resources undermines their readiness for innovation. This study empirically validates measures of an entrepreneurial organizational design framework in Omani corporate sector. In order to explain how a corporate organizational design promotes innovation and clarify the missing links between corporate entrepreneurial activity and innovation, the mediating role of readiness for innovation (RFI) is tested. Using a quantitative research approach, data is collected from 401 corporate firms in Oman and analysed using structural equation modelling. The findings support the proposition that entrepreneurial organizational design promotes both radical and incremental innovation degree and frequency, while RFI partially mediates the relationship between entrepreneurial inputs and innovation outputs. The study contributes to the understanding of innovation in emerging economies as it explains that RFI helps firms to enhance its innovation potential by optimizing its resources, capabilities and processes for innovation. These measures are essential for organizations, particularly in emerging economies focused on low cost innovation. The findings of the study will inform managerial decision-making in terms of designing organizations for innovation and implementation of measures related to readiness for innovation.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2019-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43081744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Mediating Effect of Human Capital on the Relationship Between Strategic Innovation and the Performance of Manufacturing SMEs in Yemen","authors":"N. Alqershi, Z. Abas, Sanysanurimohd Mokhtar","doi":"10.15388/OMEE.2019.10.00003","DOIUrl":"https://doi.org/10.15388/OMEE.2019.10.00003","url":null,"abstract":"The purpose of this paper is to fill gaps in the human capital literature, first, by providing insights into the relationship between human capital and strategic innovation and the performance of Small and Medium Enterprises (SMEs), and second, by exploring the role of human capital as a mediating variable. Although SMEs perform a vital role in the economic development of countries worldwide, developing countries tend to lag behind developed countries in this sector; hence, there is a need to investigate the peculiar nature of SMEs and their performance in the context of developing countries. Additionally, understanding an organization’s human capital requires the articulation of a system of variables that helps to uncover and manage the visible wealth. The contribution of SMEs can be measured through performance. This study is a conceptual discussion of manufacturing SME performance in Yemen and the effect of human capital and strategic innovation. The performance is considered to be very low, and the country is ranked by the Global Innovation Index as one of the lowest in terms of innovation. This paper describes the development of a framework which is a clear manifestation of the knowledge gap addressed by this study.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2019-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41931041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Patrick Aure, Rayan P. Dui, Shieradel V. Jimenez, Denver D. Daradar, Alvin Neil A. Gutierrez, Angelique C. Blasa, Joseph A. Sy-Changco
{"title":"Understanding Social Entrepreneurial Intention Through Social Cognitive Career Theory: a Partial Least Squares Structural Equation Modelling Approach","authors":"Patrick Aure, Rayan P. Dui, Shieradel V. Jimenez, Denver D. Daradar, Alvin Neil A. Gutierrez, Angelique C. Blasa, Joseph A. Sy-Changco","doi":"10.15388/OMEE.2019.10.00005","DOIUrl":"https://doi.org/10.15388/OMEE.2019.10.00005","url":null,"abstract":"This research attempted to find empirical evidence that examines the drivers of social entrepreneurial intentions (SEI) through the lens of social cognitive career theory (SCCT). Since the SCCT model of SEI is still in the early stages and needs to be further developed, experts recommend the use of partial least squares structural equation modelling (PLS-SEM) to analyze data collected from 294 business students from a Philippine university. To account for observed heterogeneity, differences among senior high school and college business students were explored via multigroup analysis (PLS-MGA). Across all respondents, perceived support and internal outcome expectations have the strongest total effects on SEI, while self-efficacy and agreeableness have marginally significant direct effects and significant indirect effects on SEI. This study contributed to the field of social entrepreneurship by looking at alternate and developing explanations to the formation of SEI apart from conceptual models based on the theory of planned behavior.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2019-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43027463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Relationship Between Leverage, Maturity, and Investment Decision: Evidence From Emerging Markets","authors":"V. Nugroho, Kim Sung Suk","doi":"10.15388/OMEE.2019.10.00008","DOIUrl":"https://doi.org/10.15388/OMEE.2019.10.00008","url":null,"abstract":"In this paper, we examine simultaneous relationship between leverage, maturity and over(under)- investment in emerging markets. We divide leverage into short term and long term to investigate the relation between current and future simultaneous relationship between leverage and investment decision, between debt maturity and investment decision, and between leverage and debt maturity. This research used twenty emerging market data from 2006 – 2016. First of all, our results show that firms in emerging markets prefer to use short-term debt to long-term debt to minimize the underinvestment problem. Second, there is a simultaneous non-linear relation between long-term leverage and growth opportunities in emerging markets firms. Third, long-term debt has non-linear effects on investment decision in emerging markets firms. It can be concluded that firms in emerging markets have different characteristics with regard to their capabilities to manage the interaction between leverage, maturity and investment compared to developed markets.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2019-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45198388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors That Determine the Closure or Jeopardize the Continuity of a Micro and Small Enterprise","authors":"Oscar Cuauhtemoc Aguilar Rascon, R. Velázquez","doi":"10.15388/OMEE.2019.10.00004","DOIUrl":"https://doi.org/10.15388/OMEE.2019.10.00004","url":null,"abstract":"This paper explores the factors that determine the closure or jeopardize the continuity of micro and small enterprises (MSEs). We investigated the determinants of failure from the entrepreneur’s perspective using a qualitative approach, and five variables emerged. We discovered that there are internal and external variables that impact on an enterprise’s continuity, which are themselves correlated. We applied a formula to determine which variable had a higher weight, considering values ranging from 0 to 1, and the asymmetry is to the right. The instrument was applied to 35,571 MSEs, 26,720 of which were open and 8,851 were closed. 33,576 are Mexican and 1,995 Colombian enterprises.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":null,"pages":null},"PeriodicalIF":0.9,"publicationDate":"2019-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47993925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}