Journal of Current Issues and Research In Advertising最新文献_第8页

Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018 时间到了/广告遇到红皮书:硬数据和女性的经历强调了2018年的关键性质

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-08-07 DOI: 10.1080/10641734.2020.1753599

Jean M Grow, Tao Deng

{"title":"Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018","authors":"Jean M Grow, Tao Deng","doi":"10.1080/10641734.2020.1753599","DOIUrl":"https://doi.org/10.1080/10641734.2020.1753599","url":null,"abstract":"Abstract This interdisciplinary work provides insight into why 2018 was a pivotal year for women in American advertising. Specifically, the study uses quantitative and qualitative methodology to explore the number of women in advertising creative departments across the United States from 2012 to 2018, juxtaposed to interviews with women executives who signed on to launch Time’s Up/Advertising in 2018. Quantitative data are drawn from the Standard Directory of Advertising Agencies, also known as Red Books, the advertising industry’s leading database and represent 19,933 individuals across 3,154 agencies. They demonstrate that just 27.9% of all people within advertising creative departments are women and only 22.7% of all creative directors are women. Qualitative in-depth interview data are based on interviews with 25 executive advertising women who helped launch Time’s Up/Advertising. They demonstrate five key findings including the need for systemic accountability, measurable change-oriented outcomes, a more diverse workforce, safe and equitable work environments and a commitment from men at the top to support these changes. Overall, the advertising industry’s own data paint a less than optimal picture of the women’s employment in U.S. advertising creative departments, while the voices of the women advertising executives add texture to this challenging portrait of American advertising.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":"42 1","pages":"34 - 48"},"PeriodicalIF":3.4,"publicationDate":"2020-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1753599","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47393231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

When Best Intentions Fail: Why Ads May Fall Short in Combating Islamophobia 当最好的意图失败:为什么广告可能不足以对抗伊斯兰恐惧症

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2020.1716895

Eric Van Steenburg

{"title":"When Best Intentions Fail: Why Ads May Fall Short in Combating Islamophobia","authors":"Eric Van Steenburg","doi":"10.1080/10641734.2020.1716895","DOIUrl":"https://doi.org/10.1080/10641734.2020.1716895","url":null,"abstract":"Abstract Increasing crimes against Muslims are evidence that Muslim Americans are being targeted, while political and media rhetoric has aided the rise of Islamophobia. In response, the Council on American-Islamic Relations initiated an advertising campaign to reframe the discourse. Relying on terror management theory as a foundation, this research leverages a sequential mixed-method approach to evaluate and analyze the ads, bringing together concepts of rhetorical articulation of politics, discourse analysis of media-based rhetoric, and complicity theory related to racism to understand contemporary political framing of Islam. A quantitative study determined one’s religious fundamentalism had an effect on the viewer’s attitude toward the ads. This was followed by a qualitative analysis of the ads based on Stern’s approach to advertisement critique. Triangulated results show that the ads reinforce cultural worldviews that frame Muslims as “other” that could entrench existing attitudes toward Muslim Americans. Suggestions are made for future advertising efforts to reframe the discussion.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":"41 1","pages":"171 - 190"},"PeriodicalIF":3.4,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1716895","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43655008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Advertising Agricultural Biotechnology: Metaphors and Controversial Products 农业生物技术广告:隐喻与争议产品

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2020.1724839

Marjorie Delbaere, Spencer Groth, M. Moreland

引用次数: 0

Connecting without Connection: Using Social Media to Analyze Problematic Drinking Behavior among Mothers 没有联系的联系:使用社交媒体分析母亲的问题饮酒行为

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2019.1659195

E. C. Crawford, Emory S. Daniel, Muhabbat Yakubova, Ishan Kodagoda Peiris

{"title":"Connecting without Connection: Using Social Media to Analyze Problematic Drinking Behavior among Mothers","authors":"E. C. Crawford, Emory S. Daniel, Muhabbat Yakubova, Ishan Kodagoda Peiris","doi":"10.1080/10641734.2019.1659195","DOIUrl":"https://doi.org/10.1080/10641734.2019.1659195","url":null,"abstract":"Abstract Alcohol abuse among women, specifically mothers, is on the rise and has been called an emerging public health crisis. Social media, unrealistic societal expectations, and alcohol dependency drive some women into isolation. In a polycentric media environment where user-generated content is the norm, developing public service announcements (PSAs) to increase awareness of the dangers of overconsumption and regulating harmful alcohol-related messages is becoming less effective and practicable. In order to understand the connection between social media, cultural expectations, and alcohol use, this study analyzes a popular social media page titled Mommy Drinks Wine and Swears (MDWAS). The posts and comments on the page are interpreted through the lens of ritual behavior, social gifts, and risk perception. Using the themes that emerged from the inductive analysis, the research uncovers opportunities for intervention that include promoting the true social relationships that support women, instead of superficial connections on social media, and working with women to co-produce more relevant messages. Further, this research has implications for current health communication models that do not include the possibility of reaching an audience that believes they are immune to the dangers and risks associated with drinking in excess.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":"41 1","pages":"121 - 143"},"PeriodicalIF":3.4,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2019.1659195","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42583693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Consumer Sense Making of Political Front Group Messages 消费者对政治前线团体信息的理解

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2019.1657045

E. Haley

引用次数: 3

Snark Happens: Effects of Schadenfreude on Brand Attitudes Snark Happens:幸灾乐祸对品牌态度的影响

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2020.1738290

R. A. Hayes, C. Carr

{"title":"Snark Happens: Effects of Schadenfreude on Brand Attitudes","authors":"R. A. Hayes, C. Carr","doi":"10.1080/10641734.2020.1738290","DOIUrl":"https://doi.org/10.1080/10641734.2020.1738290","url":null,"abstract":"Abstract Brands have long been advised to not post or encourage negative messages about competing brands; but individual users independently posting “snark” or celebrating the travails of competing brands via social media is common. This study investigates how schadenfreude, pleasure derived from another’s misfortune, generated by negative social media posts about competing brands affects brand perceptions and attitudes among those of varying degrees of brand identification. This research employs a 2 (post target: ingroup brand vs. outgroup competitor) × 2 (valence of post: positive vs. negative) experiment (N = 108). Results reveal effects of positive-ingroup messages and negative-outgroup messages desired by the brand, moderated by brand identification. Negative-outgroup messages positively influenced perceptions of commitment, affect, and intent to purchase. In short, peer-generated snark about a competitor brand on social media can be beneficial, particularly among those already strongly associating with the preferred brand. Findings are of interest to practitioners monitoring and scholars investigating brand social media activity.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":"41 1","pages":"243 - 256"},"PeriodicalIF":3.4,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1738290","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47115516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising 争议对话：反恐广告引发的情绪

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2020.1727800

J. Villegas, Cynthia R. Morton

引用次数: 4

Who, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands 谁,我?探索名人代言人与奢侈品牌之间的契合度

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2019.1656684

K. Sheehan

{"title":"Who, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands","authors":"K. Sheehan","doi":"10.1080/10641734.2019.1656684","DOIUrl":"https://doi.org/10.1080/10641734.2019.1656684","url":null,"abstract":"Abstract Brands use spokescharacters like Hello Kitty and Miss Piggy to successfully market products like candy, cereal, and fast food to both adults and children. Recently, advertisers and brands began using spokescharacters to promote luxury products like jewelry, handbags, and makeup to adult women, perhaps to tap into women’s nostalgic feelings about these characters from childhood. This study examines whether traditional Match Up perspectives apply to celebrity spokescharacters for luxury brands, and whether women’s proneness to nostalgia affected brand perceptions. Women assessed two popular spokescharacters (Miss Piggy and Hello Kitty) in terms of their credibility and fit with products in two luxury product categories: makeup and handbags. Results showed that fit was influenced by perceptions of spokesperson attractiveness and expertise, as well as the specific product category. Trustworthiness, a construct important in assessing fit with “real” celebrities, did not affect fit for celebrity spokescharacters. Women’s proneness to nostalgia influenced perceptions of attractiveness, trustworthiness, and expertise but did not influence perceptions of fit.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":"41 1","pages":"144 - 159"},"PeriodicalIF":3.4,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2019.1656684","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46857006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity 创意广告执行鼓励产品熟悉度的加工优势

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2020.1726842

B. Huhmann, Yam B. Limbu

引用次数: 5

Marketing Professionals’ Views on Online Advertising Fraud 营销人员对网络广告欺诈的看法

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-04-15 DOI: 10.1080/10641734.2020.1737276

K. Dörnyei

引用次数: 13