Journal of Current Issues and Research In Advertising最新文献_第8页

When Best Intentions Fail: Why Ads May Fall Short in Combating Islamophobia 当最好的意图失败:为什么广告可能不足以对抗伊斯兰恐惧症

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2020.1716895

Eric Van Steenburg

{"title":"When Best Intentions Fail: Why Ads May Fall Short in Combating Islamophobia","authors":"Eric Van Steenburg","doi":"10.1080/10641734.2020.1716895","DOIUrl":"https://doi.org/10.1080/10641734.2020.1716895","url":null,"abstract":"Abstract Increasing crimes against Muslims are evidence that Muslim Americans are being targeted, while political and media rhetoric has aided the rise of Islamophobia. In response, the Council on American-Islamic Relations initiated an advertising campaign to reframe the discourse. Relying on terror management theory as a foundation, this research leverages a sequential mixed-method approach to evaluate and analyze the ads, bringing together concepts of rhetorical articulation of politics, discourse analysis of media-based rhetoric, and complicity theory related to racism to understand contemporary political framing of Islam. A quantitative study determined one’s religious fundamentalism had an effect on the viewer’s attitude toward the ads. This was followed by a qualitative analysis of the ads based on Stern’s approach to advertisement critique. Triangulated results show that the ads reinforce cultural worldviews that frame Muslims as “other” that could entrench existing attitudes toward Muslim Americans. Suggestions are made for future advertising efforts to reframe the discussion.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1716895","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43655008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Advertising Agricultural Biotechnology: Metaphors and Controversial Products 农业生物技术广告:隐喻与争议产品

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2020.1724839

Marjorie Delbaere, Spencer Groth, M. Moreland

引用次数: 0

Connecting without Connection: Using Social Media to Analyze Problematic Drinking Behavior among Mothers 没有联系的联系:使用社交媒体分析母亲的问题饮酒行为

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2019.1659195

E. C. Crawford, Emory S. Daniel, Muhabbat Yakubova, Ishan Kodagoda Peiris

{"title":"Connecting without Connection: Using Social Media to Analyze Problematic Drinking Behavior among Mothers","authors":"E. C. Crawford, Emory S. Daniel, Muhabbat Yakubova, Ishan Kodagoda Peiris","doi":"10.1080/10641734.2019.1659195","DOIUrl":"https://doi.org/10.1080/10641734.2019.1659195","url":null,"abstract":"Abstract Alcohol abuse among women, specifically mothers, is on the rise and has been called an emerging public health crisis. Social media, unrealistic societal expectations, and alcohol dependency drive some women into isolation. In a polycentric media environment where user-generated content is the norm, developing public service announcements (PSAs) to increase awareness of the dangers of overconsumption and regulating harmful alcohol-related messages is becoming less effective and practicable. In order to understand the connection between social media, cultural expectations, and alcohol use, this study analyzes a popular social media page titled Mommy Drinks Wine and Swears (MDWAS). The posts and comments on the page are interpreted through the lens of ritual behavior, social gifts, and risk perception. Using the themes that emerged from the inductive analysis, the research uncovers opportunities for intervention that include promoting the true social relationships that support women, instead of superficial connections on social media, and working with women to co-produce more relevant messages. Further, this research has implications for current health communication models that do not include the possibility of reaching an audience that believes they are immune to the dangers and risks associated with drinking in excess.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2019.1659195","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42583693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Consumer Sense Making of Political Front Group Messages 消费者对政治前线团体信息的理解

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2019.1657045

E. Haley

引用次数: 3

Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising 争议对话：反恐广告引发的情绪

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2020.1727800

J. Villegas, Cynthia R. Morton

引用次数: 4

Who, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands 谁,我?探索名人代言人与奢侈品牌之间的契合度

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2019.1656684

K. Sheehan

{"title":"Who, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands","authors":"K. Sheehan","doi":"10.1080/10641734.2019.1656684","DOIUrl":"https://doi.org/10.1080/10641734.2019.1656684","url":null,"abstract":"Abstract Brands use spokescharacters like Hello Kitty and Miss Piggy to successfully market products like candy, cereal, and fast food to both adults and children. Recently, advertisers and brands began using spokescharacters to promote luxury products like jewelry, handbags, and makeup to adult women, perhaps to tap into women’s nostalgic feelings about these characters from childhood. This study examines whether traditional Match Up perspectives apply to celebrity spokescharacters for luxury brands, and whether women’s proneness to nostalgia affected brand perceptions. Women assessed two popular spokescharacters (Miss Piggy and Hello Kitty) in terms of their credibility and fit with products in two luxury product categories: makeup and handbags. Results showed that fit was influenced by perceptions of spokesperson attractiveness and expertise, as well as the specific product category. Trustworthiness, a construct important in assessing fit with “real” celebrities, did not affect fit for celebrity spokescharacters. Women’s proneness to nostalgia influenced perceptions of attractiveness, trustworthiness, and expertise but did not influence perceptions of fit.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2019.1656684","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46857006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

Snark Happens: Effects of Schadenfreude on Brand Attitudes Snark Happens:幸灾乐祸对品牌态度的影响

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2020.1738290

R. A. Hayes, C. Carr

{"title":"Snark Happens: Effects of Schadenfreude on Brand Attitudes","authors":"R. A. Hayes, C. Carr","doi":"10.1080/10641734.2020.1738290","DOIUrl":"https://doi.org/10.1080/10641734.2020.1738290","url":null,"abstract":"Abstract Brands have long been advised to not post or encourage negative messages about competing brands; but individual users independently posting “snark” or celebrating the travails of competing brands via social media is common. This study investigates how schadenfreude, pleasure derived from another’s misfortune, generated by negative social media posts about competing brands affects brand perceptions and attitudes among those of varying degrees of brand identification. This research employs a 2 (post target: ingroup brand vs. outgroup competitor) × 2 (valence of post: positive vs. negative) experiment (N = 108). Results reveal effects of positive-ingroup messages and negative-outgroup messages desired by the brand, moderated by brand identification. Negative-outgroup messages positively influenced perceptions of commitment, affect, and intent to purchase. In short, peer-generated snark about a competitor brand on social media can be beneficial, particularly among those already strongly associating with the preferred brand. Findings are of interest to practitioners monitoring and scholars investigating brand social media activity.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1738290","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47115516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity 创意广告执行鼓励产品熟悉度的加工优势

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-05-01 DOI: 10.1080/10641734.2020.1726842

B. Huhmann, Yam B. Limbu

引用次数: 5

Marketing Professionals’ Views on Online Advertising Fraud 营销人员对网络广告欺诈的看法

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-04-15 DOI: 10.1080/10641734.2020.1737276

K. Dörnyei

引用次数: 13

Consumer Response to Virtual CSR Experiences 消费者对虚拟CSR体验的反应

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-03-20 DOI: 10.1080/10641734.2020.1734119

Yoon‐Joo Lee, Wen Zhao, Huan Chen

{"title":"Consumer Response to Virtual CSR Experiences","authors":"Yoon‐Joo Lee, Wen Zhao, Huan Chen","doi":"10.1080/10641734.2020.1734119","DOIUrl":"https://doi.org/10.1080/10641734.2020.1734119","url":null,"abstract":"Abstract This study examines a unique context for corporate social responsibility (CSR) initiatives in the form of a virtual reality (VR) video featuring a quasi-experimental design that was sponsored by an alcohol company. The study examines whether individual variation in the immersive tendency plays a role in the perception of CSR initiatives in VR videos. This study reveals that consumers (i.e., college students) with a higher level of immersive tendency are more likely to have positive attitudes toward CSR ads, via emotional engagement and telepresence, than those with a lower level of immersive tendency. However, our results show that consumer immersive tendency and emotional engagement with the VR video have no influence on purchase intention. Further, this study reveals that unique characteristics of VR video (e.g., telepresence and emotional engagement) can play a role in evaluating cognitive, attitudinal, and purchase intention in the unique context of VR video by adopting dialogic (emotional) engagement and the hierarchy-of-effect (HOE) model. Theoretical and managerial implications are discussed.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1734119","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49109763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 13