Journal of Current Issues and Research In Advertising最新文献_第7页

Angry Birds vs. Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering 愤怒的小鸟与数独：多任务中不同类型的任务如何影响广告记忆和思维漫游

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-12-09 DOI: 10.1080/10641734.2020.1838359

Sydney Chinchanachokchai, Brittany R. L. Duff, Ronald J. Faber

引用次数: 6

Does ‘Inspiration Porn’ Inspire? How Disability and Challenge Impact Attitudinal Evaluations of Advertising “灵感色情片”能激发灵感吗?残疾和挑战如何影响广告态度评价

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-12-07 DOI: 10.1080/10641734.2020.1808125

Summer S. Shelton, T. Waddell

引用次数: 10

Creatives in the Office: Personality and the Environmental Effects of Workspace 办公室创意：个性与工作空间的环境效应

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-09-29 DOI: 10.1080/10641734.2020.1770144

R. Needle, K. L. Mallia

引用次数: 4

Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion 母亲之间的影响力营销：披露与视觉品牌推广的影响

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-09-29 DOI: 10.1080/10641734.2020.1782790

S. Holiday, Rebecca L. Densley, Mary S. Norman

引用次数: 23

The Role of Gender Ideology in Consumers’ Reception of Ads Featuring Stay-at-home Dads 性别意识形态在消费者接受全职爸爸广告中的作用

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-09-29 DOI: 10.1080/10641734.2020.1781713

Harsha Gangadharbatla, Deepti Khedekar

{"title":"The Role of Gender Ideology in Consumers’ Reception of Ads Featuring Stay-at-home Dads","authors":"Harsha Gangadharbatla, Deepti Khedekar","doi":"10.1080/10641734.2020.1781713","DOIUrl":"https://doi.org/10.1080/10641734.2020.1781713","url":null,"abstract":"Abstract The number of men choosing to stay at home to be the primary caregivers for their children is on the rise. Historically, advertising has reflected, reinforced and hastened the pace of societal change. With increase in stay-at-home dads (SAHDs), there is also an increase in the ads featuring them. Based on Congruity Theory and Gender Role Ideologies as theoretical framework and an experimental method (3 X 2 factorial design), the current study tests the differences in consumers’ reception of ads featuring both men and women in primary caregiving roles. Results indicate that attitudes toward the ad and brand are a function of both exposure to the ad and individuals’ views on gender roles (i.e., gender ideology) such that individuals with egalitarian views of gender rated the brand and the ad featuring a dad as more favorable than the group with traditionalist views. Similarly, individuals with traditionalist views of gender rated the brand and ad featuring a mom more favorably than the group with egalitarian views of gender. Implications are drawn.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1781713","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42588907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages 怀疑和信息细化在决定消费者对Facebook品牌页面上的原因相关营销声明的反应中的作用

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-09-01 DOI: 10.1080/10641734.2019.1666071

Mikyeung Bae

引用次数: 18

The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising 广告定制和内容传输对网络视频广告效果的影响

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-09-01 DOI: 10.1080/10641734.2019.1626304

Y. Huang, T. Waddell

引用次数: 8

Are “Well-Told” Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs 癌症的“健康”故事已经过时了吗？癌症叙事公益广告的说服特征探析

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-09-01 DOI: 10.1080/10641734.2019.1641447

Shelly Rodgers, J. Stemmle

{"title":"Are “Well-Told” Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs","authors":"Shelly Rodgers, J. Stemmle","doi":"10.1080/10641734.2019.1641447","DOIUrl":"https://doi.org/10.1080/10641734.2019.1641447","url":null,"abstract":"Abstract There has been limited attention to cancer narrative public service announcements (CNPSAs) despite their potential to educate and engage consumers. Attributes of “well-told” stories are assumed to lead to narrative success, yet seldom do studies describe the nature of characteristics used in real-world advertisements. A major goal of the research was to quantitatively examine the more qualitative aspects of narratives by describing persuasion characteristics present in CNPSAs for two of the most common cancers in women (breast) and men (prostate). This was accomplished with a content analysis of 402 breast and prostate CNPSAs. Descriptive results were linked to behavioral engagement to draw conclusions that hold important implications to explain the role of narrative advertising as a social force. Analyses provide support for the central hypothesis of the study, indicating that effective cancer narratives are at least in part a product of the content, form, and context features of CNPSAs. This research is intended to inform researchers and practitioners in narrative approaches used to influence cancer prevention and control behaviors, as well as indicating which narrative approaches might be better suited for engaging individuals affected by cancer.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2019.1641447","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45571009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising 推特上的奥运选手:社交媒体广告中真实性、影响力和专业知识的语言学视角

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-08-07 DOI: 10.1080/10641734.2020.1763521

Alexa K. Fox, Marla B. Royne Stafford

引用次数: 12

Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018 时间到了/广告遇到红皮书:硬数据和女性的经历强调了2018年的关键性质

IF 3.4

Journal of Current Issues and Research In Advertising Pub Date : 2020-08-07 DOI: 10.1080/10641734.2020.1753599

Jean M Grow, Tao Deng

{"title":"Time’s Up/Advertising Meets Red Books: Hard Data and Women’s Experiences Underscore the Pivotal Nature of 2018","authors":"Jean M Grow, Tao Deng","doi":"10.1080/10641734.2020.1753599","DOIUrl":"https://doi.org/10.1080/10641734.2020.1753599","url":null,"abstract":"Abstract This interdisciplinary work provides insight into why 2018 was a pivotal year for women in American advertising. Specifically, the study uses quantitative and qualitative methodology to explore the number of women in advertising creative departments across the United States from 2012 to 2018, juxtaposed to interviews with women executives who signed on to launch Time’s Up/Advertising in 2018. Quantitative data are drawn from the Standard Directory of Advertising Agencies, also known as Red Books, the advertising industry’s leading database and represent 19,933 individuals across 3,154 agencies. They demonstrate that just 27.9% of all people within advertising creative departments are women and only 22.7% of all creative directors are women. Qualitative in-depth interview data are based on interviews with 25 executive advertising women who helped launch Time’s Up/Advertising. They demonstrate five key findings including the need for systemic accountability, measurable change-oriented outcomes, a more diverse workforce, safe and equitable work environments and a commitment from men at the top to support these changes. Overall, the advertising industry’s own data paint a less than optimal picture of the women’s employment in U.S. advertising creative departments, while the voices of the women advertising executives add texture to this challenging portrait of American advertising.","PeriodicalId":43045,"journal":{"name":"Journal of Current Issues and Research In Advertising","volume":null,"pages":null},"PeriodicalIF":3.4,"publicationDate":"2020-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10641734.2020.1753599","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47393231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7