Revista Internacional de Relaciones Publicas最新文献

{"title":"Comunicación Integral y transparencia en las organizaciones del tercer sector / Integral Communication and transparency of the third sector organizations","authors":"Ortiz Rodríguez Herlina","doi":"10.5783/rirp-21-2021-02-05-26","DOIUrl":"https://doi.org/10.5783/rirp-21-2021-02-05-26","url":null,"abstract":"Third sector organizations are organizational structures that contribute to the countries social welfare. This type of organizations requires their audiences support and understanding in order to accomplish their organizational objectives and, to obtain such support, they must communicate in a transparent form with their audiences. Transparency must be understood as a third sector organizations ethical duty with a view to announce their audiences not only detailed information about the use of financial resources but also to keep them informed about their actions, decisions and daily behaviors. Third sector organizations must manage their transparency and best practices not as designed action within a logistical or merely operational plan, but as the core idea of a strategic plan that allows them to create bonds of trust with strategic audiences such as: collaborators, donors, volunteers, government, other third sector organizations and society. When the audiences notice that a third sector organization puts their transparency and best practices into practice as an ethical and voluntary attitude for making visible and explaining each one of their actions, decisions, projects, profits and results, they will not hesitate to participate with it and offer their unconditional support. Comprehensive communication plays a fundamental role in the transparency strategic management of the third sector organizations, since it is through it that the audiences are able to know in detail the organization actions. Owing to, currently, digital media own a great reach, third sector organizations transparency and best practices must be communicated using digital media in a proper form. That is, organizations must not only design strategies to strengthen their transparency, but they also must communicate them with their audiences. With that said, the objective of this research was to analyze and to compare through a content analysis the comprehensive communication level in digital media owned by the third sector organizations from Mexico and Spain with NGO certification accredited to communicate their transparency and best practices to their audiences via their website and official social media: Facebook and Twitter. The third sector organizations sample was of 104 Spanish organizations and 104 Mexican organizations. This research was performed through a quantitative content analysis. Such analysis is digital and it was carried out in the official website and in two social media: Facebook and Twitter. It is a cross-sectional research, since the information gathering was performed during the period January-August, 2020. The research stages were: definition of the sample, definition of variables, information coding and analysis and interpretation of results. The study categories were determined from the nine transparency and best practices principles of Lealtad y Confío foundation; indications based on international standards recommended by the ICFO (International Com","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41976645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"resentación: Investigación en Relaciones Públicas / Presentation: Public Relations Research","authors":"Almansa-Martinez Ana, Ruiz-Mora isabel","doi":"10.5783/rirp-21-2021-01-01-04","DOIUrl":"https://doi.org/10.5783/rirp-21-2021-01-01-04","url":null,"abstract":"Hace diez años, un grupo de personas comenzamos esta ilusionante aventura de publicar la Revista Internacional de Relaciones Públicas. El principal objetivo de la publicación era y es convertirse en la plataforma en la que investigadores e investigadoras puedan publicar y difundir sus trabajos. Este sigue siendo hoy nuestro compromiso. En estos diez años hemos visto crecer la disciplina. Se han creado nuevos estudios de posgrado vinculados a las Relaciones Públicas y la profesión goza cada vez de mayor reconocimiento. Hoy, cualquier organización que se precie debe satisfacer las necesidades de comunicación de sus públicos. Las crisis vividas en este tiempo, incluida la COVID-19, han servido para que se evidencia le importancia de las Relaciones Publicas en todo tipo de entidades. Ten years ago, a group of us began the exciting adventure of publishing the International Journal of Public Relations. The main objective of the publication was and is to become the platform where researchers can publish and disseminate their work. This continues to be our commitment today. In these ten years we have seen the discipline grow. New postgraduate studies related to Public Relations have been created and the profession enjoys increasing recognition. Today, any self-respecting organization must satisfy the communication needs of its public. The crises experienced during this time, including COVID-19, have served to highlight the importance of Public Relations in all types of organizations. A decade later, we present the 21st issue, which, faithful to its biannual appointment, presents diverse contents of research in Public Relations. That is precisely what we wanted its title to be. The issue brings together a good number of researchers from Spain, Mexico, Argentina and, especially, Brazil. Articles published in Spanish, English and Portuguese.","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42306495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Novas estratégias comunicacionais diante da pandemia de Covid-19: reflexões sobre o papel público da comunicação organizacional / New communication strategies in the face of the Covid-19 pandemic: reflections on the public role of organizational comm.","authors":"Mariana Carareto, Renata Calonego, Roseane Andrelo","doi":"10.5783/REVRRPP.V11I21.697","DOIUrl":"https://doi.org/10.5783/REVRRPP.V11I21.697","url":null,"abstract":"Este estudo propoe refletir sobre o papel publico da comunicacao organizacional ao assumir estrategias comunicacionais que podem gerar impacto de interesse publico diante da pandemia de Covid-19. Como perspectiva teorica abordamos a relacao entre as organizacoes e a sociedade a partir da comunicacao organizacional. No procedimento metodologico realizamos uma pesquisa bibliografica, uma pesquisa documental e a analise do discurso midiatico e aspectos dialogicos do \"Todos pela Saude\". Os resultados sugerem que estrategias comunicacionais de interesse publico possuem capacidade para impactar a sociedade. Palavras-chave: Comunicacao Organizacional, Poder Organizacional, Impacto Publico das Organizacoes Empresariais, Interesse Publico, Covid-19 Abstract The Covid-19 pandemic impacted many social spheres and demanded immediate transformations in society. Organizations needed to reinvent themselves quickly in several aspects, such as their internal practices, as well as in the way of relating to their various publics. This evidenced the interdependence between business organizations and society, requiring them to act for collective interests. In view of this, it is observed that these organizations are assuming a public character, being important to think about how they get involved with society and what are the impacts for social, political, cultural and economic realities. For this, organizational communication has an important role because it is able to act in the public sphere with regard to the promotion of debates that can impact collective attitudes, considering that organizations occupy a strategic position to direct issues that influence social behavior. As a communicative phenomenon, they disseminate ideas, values, and information that influences society, mainly because of their centrality in the daily lives of individuals. So, facing the pandemic scenario, there are numerous corporate actions that aim to serve the public interest, such as the initiative “ Todos pela Saude ” (All for Health), an alliance between several organizations. This initiative was chosen as the object of study for contributing to the objective of this paper: analyzes the public role of organizational communication by assuming that communication strategies can generate an impact on public interests in face of the Covid-19 pandemic. The movement aims to mitigate the effects caused by the virus by supporting public health actions promoted by SUS (“ Sistema Unico de Saude ”- Health Unic System), contributing with solutions and financial support to the public authorities. The  “Todos pela Saude ” is coordinated by a group of specialists from the health area that guide the decisions to be made to face the virus with scientific basis. Therefore, as a methodological procedure was adopted three ways: a bibliographic research aiming to investigate about the role of the communications from private organizations in the pandemic context; a documentary research of the “All for Health","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"11 1","pages":"227-246"},"PeriodicalIF":0.4,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45116449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Relaciones públicas y tecnología: la interactividad como punto de encuentro entre las ONG y sus públicos / Public relations and technology: interactivity as a meeting point between NGOs and their audiences","authors":"Andrea Leticia Quintana-Pujalte","doi":"10.5783/REVRRPP.V11I21.696","DOIUrl":"https://doi.org/10.5783/REVRRPP.V11I21.696","url":null,"abstract":"Este estudio pone foco en los procesos de interactividad perceptibles en los sitios corporativos de unos actores politicos no tradicionales de enorme importancia en las sociedades cada vez mas desiguales: las organizaciones no gubernamentales. Se toma como referencia a otros estudios similares, y se selecciona una muestra de siete ONG de Cooperacion al Desarrollo que operan en Espana. Desde este corpus se analiza el nivel de interactividad que ofrecen estas entidades en sus sitios web, y se interpreta el tipo de vinculo que establecen con sus publicos desde los espacios de participacion e interactividad que propician. El estudio concluye que estas ONG ofrecen altos niveles de interactividad en sus sitios corporativos, sin embargo, el primer contacto que ofrecen a partir del llamado a la accion de las paginas web apunta a solicitar aportes economicos, lo cual impactaria negativamente en la generacion de un vinculo a largo plazo entre estas ONG y sus publicos. Palabras claves: Interactividad, relaciones publicas 2.0, organizaciones no gubernamentales, actores politicos, influencia Abstract This study focuses on the perceptible interactivity processes in the corporate websites of non-traditional political actors of enormous importance in increasingly unequal societies: non-governmental organizations. To carry out this study, another similar research is taken as a reference on the methodological matter (Caprioti et al, 2016; Smolak and Castillo, 2017). In the first part of the article, we make a theoretical review about how interactivity gets to establish as an issue for public relations scholars. This is a subject that has been being studied for almost twenty years in the academic field. Then, in the methodology section, to analyze the interactivity level of these websites, a sample of seven NGOs dedicated to Development Cooperation that operate in Spain is selected. These NGOs have the greatest annual budget, and we decided to pick only the ones that do not have a religious basis. The Spanish NGOs that enter on that category are: Oxfam Intermon; Plan Internacional Espana; Educo; Cruz Roja Espanola; Save The Children Espana; Accion contra el Hambre y Ayuda en Accion. We carry out a content analysis is that aims to identify the expression of two categories, Information Presentation Tools and Virtual Visitor Resources. To carry out the methodology, we use a model created by the studies mentioned above. Based on the detection of these categories on each NGO website, the level of interactivity offered by these entities is analyzed, and the type of relationship they establish with their audiences is interpreted from the spaces for participation and interactivity that they promote. The analysis is complemented with the study of the \"call to action\" present on each web page, as a singular element of web design that aims to establish a privileged contact with the public. Among the results, we can say that several NGOs are using the same tools to get in cont","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"11 1","pages":"49-68"},"PeriodicalIF":0.4,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43785469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"O mercado de trabalho em Relações Públicas: estudo sobre o cenário da atividade trabalhista formal no Brasil (2013-2018)/The job Market in Public Relations: study on the scenario of formal labor activity in Brazil (2013-2018)","authors":"Tiago Costa Martins, V. S. Oliveira, Mônica Elisa Dias Pons","doi":"10.5783/rirp-21-2021-08-145-166","DOIUrl":"https://doi.org/10.5783/rirp-21-2021-08-145-166","url":null,"abstract":"The study made by the Federation of Industries from Rio de Janeiro – FIRJAN pointed the growth of the Public Relations profession in Brazil between 2015 and 2017 years associated to the concern in organizations with the understanding by the consumers in the promotion and maintenance of the image (FIRJAN, 2019). The hiring of this kind of professional may be recognized as an intellectual investment cost to the organizations (Bolaño, 2002), reflecting directly in the formal labor activity. The study is reflexive to the Public Relations. First, because it says that the growth of the formal labor in Public Relations is connected to the impact in the digitization and experience value of the consumer. It implies in the graduation and qualification of the professionals inside the market. Second, because it takes to discuss the intense structural transformation of the profession: structural; if it is realized the changes in the position of the profession in economic activities and, consequently, in form of constitution of the profession while a know-how technique; intense, if it can be analyzed in time and in the quantity of formal labor constituted by the profession in Brazil. From these elements, the present research broadens the labor analysis in Public Relations. The methodologic approach made in this investigation used the qualitative and quantitative procedures. Qualitative, by the bibliographic review to build the theoretical framework about a paper for and in the economic system, as the occupation particularities of the Public Relations and the recent transformations. Quantitative, the research shows the view of the formal labor of the public relations through de Annual Relation of Social Information from Economic Ministry (Brazil), in a time analysis from 2013 to 2018. It was specifically analyzed the occupation of the Public Relations inside the National Classification of the Economic Activities (CNAE), while there is formal labor in public and private organizations. The study discussions point to a more specific view to quantity, the sectors of actuation, the salary dimension and the possibility to realize some transformation in the professional act in the economy of Brazil. Among 2013 and 2018 almost two thousand jobs were created in the area. In 2013, five sectors corresponded 53% of the occupations (1. Industry of transformation; 2. Administrative activities; 3. Technical and scientific activities; 4. Business and vehicles reparation; 5. Public administration). In 2018, one more time, five sectors corresponded 54% of the occupations (1. Technical and scientific activities; 2. Education; 3. Industry of transformation; 4. Administrative activities; and 5. Other service activities). By the organization side, it was realized that the number public relations bonds are an allocation of the professional sources with the capacity to comprehend and use knowledge pro the organizations. However, this knowledge was not implied in the sectors which gene","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49150177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Direcionamento da visibilidade nas mídias sociais a partir da estratégia de baralhamento / Targeting visibility on social medias from the shuffling strategy","authors":"Diego Wander da Silva, Rudimar Baldissera","doi":"10.5783/rirp-21-2021-10-189-206","DOIUrl":"https://doi.org/10.5783/rirp-21-2021-10-189-206","url":null,"abstract":"Our research is inserted in the context of relationship with publics in digital environments. Specifically, it is related to strategies for directing visibility in social medias, triggered when identifying risks or emerging issues (in society and/or in the media) that may go against how organizations want to be perceived (Da Silva & Baldissera, 2019). We understand that visibility, in its broadest sense, is usually indicated as the most incident desire of organizations in social media (Silva, 2020). However, studies that deal with this theme tend to disregard the fact that being in the spotlight can be negative, especially when the correlated issues and approaches are unfavorable or uninteresting. In these cases, organizations, opportunely, activate a set of strategies that try – along the dynamics of relationship and interaction with the publics – to direct visibility towards something that seems (more) opportune to them (Da Silva, 2018). The purposes of this article are reflect on the notions and practices of (in)visibility in social medias and present initiatives adopted by organizations aiming at shuffling and misunderstanding a situation, as a strategy to direct visibility in these medias. Symbolic interactionism is the epistemic foundation of research. Discussions are based on reports from professionals working in agencies affiliated to the Brazilian Association of Digital Agents, collected in depth interviews by Da Silva (2018), which evidenced such initiatives. The results reveal a set of eight possibilities from which associations seek to lead visibility to approaches that do not conflict with the positioning desires or that are less harmful in comparison with other senses seen, or with this potential. We are referring to the deviation of the focus towards positive guidelines, the generation of facts, the promotion of other approaches based on paid investment, the infiltration of organizational actors in the discussions, the “purchase of audience”, the incidence or hiring of influencers, the competitor imbalance, and the optimization of the desired visibility in search engines. Such findings signal professionalization at the sociotechnical level, since there are a number of alternatives adopted in order to preserve organizations. We observed these results with concern and problematized them from the perspective of the public interest, because there are ethical distortions that can cause significant damage to society. The practices learned show and allowed us to perceive that there are many dynamics that are part of the problem we have discussed. All these paths disturb us. In these cases, there is a certain disqualification of the place (and strength) of the subjects, who seem to be led/perceived almost like “puppets”, in a conception that organizational interventions lead to certain behaviors, which have already been predicted. An action-reaction idea prevails. It is important to emphasize that, if, on the one hand, appropriations of vi","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46440509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Análisis bibliométrico de las tesis doctorales españolas sobre “comunicación interna” (1986/2019) / Bibliometric analysis of the spanish doctoral theses on \"internal communication” (1986/2019)","authors":"J. Segarra-Saavedra, Borja Cascales-Gonzálvez, Carmen Carretón-Ballester","doi":"10.5783/rirp-21-2021-05-69-96","DOIUrl":"https://doi.org/10.5783/rirp-21-2021-05-69-96","url":null,"abstract":"This study aims to identify and analyse all the doctoral theses defended in Spain that refer to the concept of \"internal communication\" (hereinafter IC) over a period of 34 years from 1986 to 2019 (including both). It should be noted that not all of them are specialized in IC, but that some of them refer to the concept in some way. For this purpose, a descriptive and retrospective bibliometric analysis has been used, divided into three phases: 1) Search and identification in Dialnet Plus and TESEO; 2) Analysis of a total of (n= 81) theses; 3) Graphic representation with RStudio of the relationships between advisers and chairmen of the tribunal. For this, 30 variables distributed in three dimensions (work, research team and evaluation team) have been used. 32 universities are present (85,2% of them are state owned), of which the UCM (22,2%) is the most productive, followed by the UNAV, the ULL and the UAB (all with 6,2% each). If we analyse the origin of the theses by autonomous xommunities, Madrid (28,4%), Catalonia (14,8%) and Andalusia (12,3%) are in the lead. The most prolific decade is 2010-2019 (56,8%), especially 2016 with 12,3% and in terms of languages, the theses have been presented mainly in Spanish (92,6%), with English being almost anecdotal (3,7%). Its authorship is divided close to parity with 50,6% of women and 49,4% of men. It should be noted that there is individualism in management with 71,6% of sole advisers and an average of 1.3 advisers per thesis. In addition, there is a strong dispersion of advisers and a minimal relationship with chairpeople, as only 5,1% have repeated in the management and among them, only on one occasion, they have coincided with the same chairman. It is relevant to mention that 70,4% of the first advisers are men and 80% of the professionals who have occupied this function more than once are also men. In terms of the composition of the boards, the chairmen (76,5%), the secretaries (60,5%) and the male members (71%) are the most important, and once again the UCM is the university with the greatest presence. As might be expected, the terms most used in the theses´ titles revolve around \"communication\" and \"internal\" with 82,7% and 50,6% respectively. Among the descriptors, \"communication\" decreases to 49,4% (although it is still the most repeated) but \"internal\" disappears completely. There is evidence of a great diversity of items in both questions, although it is important to emphasize the use of concepts such as \"strategy\", \"information\", \"influence\" or \"behaviour\" that demonstrate the direct link between IC and public relations. By way of conclusion, it can be stated that the production of theses on internal communication in Spain has experienced a boom in the last decade thanks to state owned universities and with the UCM as the main creative and evaluative entity. Among the academics of the discipline, the figure of Alfonso-Javier Fernández-del-Moral, professor at the UCM, stands out, with two these","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47769369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reseña del libro Fake News: La verdad de las noticias falsas / Book Review Fake News: The Truth of Fake News","authors":"Coelho da Silva, Rafael Alexandre","doi":"10.5783/REVRRPP.V11I21.667","DOIUrl":"https://doi.org/10.5783/REVRRPP.V11I21.667","url":null,"abstract":"Fake News: la verdad de las noticias falsas , libro escrito por el periodista espanol Marc Amoros Garcia, trae una interesante vision introductoria acerca de uno de los mayores e interesantes retos de la comunicacion en la actualidad. El autor es graduado en periodismo por la Universidad Autonoma de Barcelona e impartio clases en centros universitarios como ESERP Business School e IDEC-UPF, ademas de ser guionista y director en radio y television. La obra de Garcia -dividida en cinco partes y 39 capitulos- intenta, por medio de un lenguaje “ludico” y de facil compresion, introducir el lector a una tematica altamente compleja de una forma leve y llena de ejemplos. En la primera parte, compuesta por 12 capitulos el autor hace una presentacion del tema y levanta algunos cuestionamientos importantes que seran respondidos a la continuacion del libro. Abstract Fake News: the truth of fake news , a book written by Spanish journalist Marc Amoros Garcia, provides an interesting introductory view of one of the biggest and most interesting challenges in communication today. The author is a graduate in journalism from the Autonomous University of Barcelona and has taught at universities such as ESERP Business School and IDEC-UPF, as well as being a scriptwriter and director in radio and television. Garcia's work - divided into five parts and 39 chapters - attempts, by means of a \"playful\" and easy-to-understand language, to introduce the reader to a highly complex subject matter in a light-hearted manner and full of examples. In the first part, composed of 12 chapters, the author presents the subject and raises some important questions that will be answered in the following chapters of the book.","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":"11 1","pages":"247-250"},"PeriodicalIF":0.4,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49299707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ambiências digitais como lugares de visibilidade/invisibilidade das organizações na gestão das crises / Digital environments as places of visibility/invisibility for organizations in crisis management","authors":"Cleusa Maria Andrade Scroferneker, D. Silva, Lidiane Ramirez De Amorim, Rosângela Florczak de Oliveira","doi":"10.5783/rirp-21-2021-11-207-226","DOIUrl":"https://doi.org/10.5783/rirp-21-2021-11-207-226","url":null,"abstract":"The digital environments (re) defines the relationships in/of organizational spaces. We realize that in these spaces as associations they move between visibility and invisibility strategy, considering opportunities and risks that involve them recursively. In this scenario, we discuss possible places/non-places for organizational communication in digital environments and reflect on the crisis management process in associations and the respective 'place' of communication. We start from the assumption that the associations are immersed in a scenario of uncertainty (Morin, 2008) and hypervisibility in which the ordinary daily life becomes, increasingly, transparent and absent of borders for the social environment. With this, the critical hypothesis, which are conventionally called ‘crisis’, become the new common (Bauman, 2016). And it is precisely in times of crisis that communication gains centrality, because “without effective, transparent, timely communication, it becomes much more difficult to control the crisis” (Forni, 2013: 289). We resort to complex thinking (Morin, 2008) and, in empirical terms, to the observation of two crisis that occurred in Brazil involving a mining company, Vale S.A. (Brumadinho and Mariana). To reflect on the (non) place of communication in crisis situations, in the light of the analysis of the cases mentioned, we are anchored in the anthropological conception of place and not place proposed by Augé (2010, 2012). The results indicate that there is a (de/re) territorialization in/of communication in these environments, over the course of events, potentiating non-places (Augé, 2017) and the absence of dialogues. There is a potential for hierarchical communication to give rise to dialogical dialogue (Sennett, 2012), which is not always understood, comfortable and experienced by organizations. Such scenarios, fluid and accelerated, demand openness to horizontal and more egalitarian communication to the detriment of hierarchical, vertical, centralized and centralizing communication. As Santaella (2010) points out, digital environments, such as social media, greatly increase the collective relationships that underlie organizations, propose agency and hybridization, fluid territorialities and 'temporary upheavals', displacement marches through differences, “to communicate other visions and ideas that exclusive ideologies and absolute truths, closed in on themselves like walled cities, do not contain” (Santaella, 2010: 280). On the other hand, that same fascination and seduction in the face of the possibilities arising from this mediatized reality, sometimes overshadow movements of invisibility, silencing and emptying of relationships and interactions. Vale S.A.'s cases also show the dilution of borders and communicational territories, in the midst of mediatized contexts, which cause the unfolding of crises to overflow the geographic locations where critical events take place. If the digital age has ubiquity as one of its feat","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46057029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La formación universitaria española sobre organización de eventos: retos del sector / Spanish university training in events managment: challenges of the sector","authors":"Elena Borau-Boira","doi":"10.5783/rirp-21-2021-06-97-120","DOIUrl":"https://doi.org/10.5783/rirp-21-2021-06-97-120","url":null,"abstract":"The events sector moves around 6,900 million euros a year, and provides jobs for thousands of professionals. The digitization of our era has transformed the way we communicate and, therefore, the way events are organized, presented and disseminated. On the other hand, the transformations that the communication sector has undergone in recent years highlight the training needs that the labor market demands. The digitization of content, the change in the brand-consumer relationship or the organization of events are sectors that are especially in need of new professional profiles. Events as unique spaces that offer added value transformed by the digital presence in social media, the contribution of influencers, the use of apps, the use of streaming or gamification, are some of the tools that need this update in training. The management of good digital communication in events allows, among other things, to identify experts and prescribers, create a community around the event, broadcast live activities, virtual networking, create an online debate before, during and after the event, etc. Therefore, future event organizers should have a multidisciplinary training and with very defined skills such as knowledge of new 2.0 technologies, versatility and adaptability, as well as creative and strategic capacity. In fact, not all actions communicate by themselves, they must be accompanied by quality actions and commitments. The need for new professional profiles in the different areas of communication is a reality pointed out and studied both from the institutional and academic spheres. The objective of the work presented here is to carry out a descriptive exploratory study of the degrees currently offered by these studies in Spanish universities, to check whether they respond to the training needs demanded by the sector at present. The methodological approach used to address the study presented is qualitative-quantitative, specifically using content analysis as an ideal technique in social science studies related to communication. A mixed quantitative-qualitative methodology and a content analysis are carried out as a study technique of the analyzed sample: all postgraduate and undergraduate degrees related to the Organization of Events published in RUCT (Registry of Universities, Centers and Titles). In the first term, the more formal aspects of the sample degrees are analyzed, both in master's degrees and in degrees, to establish their basic characteristics in analysis files that collected the following qualitative variables: name of the university, type of degree. Second, a content analysis of the study plans of the selected postgraduates is carried out, using the information hosted on the web pages of each university as a source of access. Among other conclusive results, the research reflects the timid bet that the Spanish university makes for training in a sector that moves a large number and jobs in Spain. Especially in the public university, since only ","PeriodicalId":42959,"journal":{"name":"Revista Internacional de Relaciones Publicas","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42445020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}