AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion最新文献

{"title":"¿Quién cree las fake news? Análisis de la relación entre consumo de medios y la percepción de veracidad de noticias falsas sobre la enfermedad COVID-19 en Nuevo León, Méxic","authors":"Rocío Araceli Galarza Molina","doi":"10.6035/2174-0992.2021.21.13","DOIUrl":"https://doi.org/10.6035/2174-0992.2021.21.13","url":null,"abstract":"Este estudio, que presenta los resultados de una encuesta en línea aplicada a la población del estado de Nuevo León, México (n=743), aporta un retrato de características individuales y hábitos de consumo de información que están relacionados con la creencia de fake news sobre la enfermedad COVID-19. Se encontraron relaciones entre la edad (asociación positiva) y nivel educativo (asociación negativa) y la proclividad a creer en noticias falsas, lo cual acentúa la necesidad de extender esfuerzos de alfabetización mediática. Asimismo, los resultados indican que quienes consumen con más frecuencia noticias en periódicos impresos o en línea y en Internet son menos propensos a creer en fake news sobre la enfermedad, lo cual se alinea con la escuela de pensamiento sobre efectos de medios de comunicación –la teoría de movilización– que destaca una influencia positiva de estos en la sociedad. En cambio, en los hallazgos se observa que el mayor uso de YouTube para informarse —y no otras redes sociales como suele pensarse— es un factor vinculado positivamente con la creencia de noticias falsas sobre COVID-19, por lo que se debe poner especial atención a acciones tomadas para combatir desinformación en ese espacio.","PeriodicalId":42897,"journal":{"name":"AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion","volume":"21 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77427421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Citizen Participation in Public Service Media: What It Really Means","authors":"Marius Dragomir","doi":"10.6035/2174-0992.2021.21.3","DOIUrl":"https://doi.org/10.6035/2174-0992.2021.21.3","url":null,"abstract":"In a converged media system where the public is more than ever in control of what, when and where to consume content, public service media must put citizen participation at the heart of their strategies. That means giving the audiences more control over funding of public media, increased participation of civil society in the governance of these media outlets and more meaningful involvement of citizens in their content production process. This paper summarizes recent trends in how media companies in general engage with their audiences in the digital economy and explores opportunities and models of citizen participation in the public media of the future. The paper argues that without adjusting to the realities of the digital economy, which would mean first and foremost building audience centric networked platforms of content distribution, public service media will have a hard time to attract new followers, especially among younger audiences, and risk alienating their already declining audiences. In a media ecosystem populated by a growing number of content producers that are all fiercely competing to capture people’s attention, public service media can gain a competitive edge only if they engage citizens in innovative, meaningful ways. Without the citizen participation element, they risk becoming a marginal player or, worse, a thing of the past.","PeriodicalId":42897,"journal":{"name":"AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion","volume":"24 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73096276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reseña del libro Histoire sociale de la télévision en Espagne","authors":"Javier Marzal Felici","doi":"10.6035/2174-0992.2021.21.18","DOIUrl":"https://doi.org/10.6035/2174-0992.2021.21.18","url":null,"abstract":"Reseña: \u0000Histoire sociale de la télévision en Espagne.Palacio, Manuel (2019).Lyon: GRIMH, Collection Zoom. \u0000 ","PeriodicalId":42897,"journal":{"name":"AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion","volume":"54 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83319004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Audience participation in public service media. From an instrumental to a purposeful vision","authors":"Anne-Sofie Vanhaeght, Karen Donders","doi":"10.6035/2174-0992.2021.21.4","DOIUrl":"https://doi.org/10.6035/2174-0992.2021.21.4","url":null,"abstract":"Audience participation has become a buzzword in Public Service Media policies, strategies and debates. Different types of audience involvement—for example, adding social media to programs or media co-creation projects with young people—have been linked to the achievement of societal objectives such as increasing the diversity of media content. Yet, audience participation has failed to live up to its promises in the practice of public broadcasters. This article addresses the challenges of the implementation of audience participation in a Public Service Media context, especially in the phase of content creation. We critically question the underlying assumption in Public Service Media scholarship and media theories that more audience participation is automatically better for the achievement of societal objectives. Insights from political theory on participatory and deliberative models of democracy are adopted to move from an instrumental to a more purposeful vision on audience participation in Public Service Media.","PeriodicalId":42897,"journal":{"name":"AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion","volume":"133 3 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82960575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Medios de comunicación públicos y participación ciudadana","authors":"A. Varios","doi":"10.6035/2174-0992.2021.21","DOIUrl":"https://doi.org/10.6035/2174-0992.2021.21","url":null,"abstract":"En el anterior editorial de la revista adComunica, en el número 20, de julio de 2020, hablábamos de los terribles efectos que estaba tendiendo la pandemia causada por el virus SARS-CoV-2. En enero de 2021, en todo el mundo, hemos pasado de 15 a 90 millones de contagiados, y de 620.000 a cerca de 2 millones de muertos, mientras en España hemos sobrepasado los 2 millones de contagios y 50.000 fallecidos. En estos últimos meses, hemos sufrido dos olas más. Se trata de una situación realmente dramática, que está teniendo consecuencias muy graves en la economía, en la vida política y en el ámbito de la cultura, entre otros.","PeriodicalId":42897,"journal":{"name":"AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion","volume":"7 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78960306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Promoción de la participación ciudadana para difundir propuestas legislativas online en el Perú: El caso de la plataforma virtual ¡Legisla, peruano!","authors":"Carlos Gonzales-García, Janeth Y. Villegas Arteaga, Bruno David Amoretti Aliaga","doi":"10.6035/2174-0992.2020.20.8","DOIUrl":"https://doi.org/10.6035/2174-0992.2020.20.8","url":null,"abstract":"espanolEn la sociedad red, de la informacion y el conocimiento, las personas podrian participar activamente en politica si contaran con los medios y las herramientas necesarias para hacer uso de sus derechos ciudadanos. Esta investigacion se aproxima al uso de tecnologias de Internet, a traves de la creacion de plataformas virtuales, con el objetivo de evaluar su funcionalidad como medio de acercamiento entre ciudadanos y politicos. Al respecto, se toma como caso de estudio el proyecto universitario del curso de Marketing Politico, perteneciente al programa de estudios de la Escuela de Comunicacion Social de la Universidad Nacional Mayor de San Marcos, iLegisla, peruano!, el cual se origino en medio del contexto de crisis politica que atraveso el Peru en el segundo semestre de 2019 cuando el presidente Martin Vizcarra dispuso la disolucion del Congreso de la Republica y la convocatoria a elecciones parlamentarias extraordinarias en enero de 2020. La relevancia de este trabajo reside en que no existen estudios sobre propuestas de participacion ciudadana al margen de los canales establecidos por los propios gobiernos. Los resultados revelan que, a traves de una plataforma web no gubernamental, es posible informar a los ciudadanos sobre procesos legislativos para que asi estos, de acuerdo a sus necesidades e intereses, puedan participar en la presentacion de sus iniciativas de ley. Asimismo, en este articulo se exponen las estrategias de difusion empleadas para posicionar la plataforma y asi generar interaccion. EnglishIn the network, information and knowledge society, people could actively participate in politics if they had the means and tools to make use of their citizen’s rights. This research approaches the use of Internet technologies, through the creation of virtual platforms, with the aim of evaluating their functionality as a means of bringing citizens and politicians closer together. In this regard, the university project of the Political Marketing course is taken as a case study, belonging to the study program of the Social Communication School of the Universidad Nacional Mayor de San Marcos, iLegisla, peruano! which originated in the context of the political crisis that Peru went through in the second semester of 2019 when President Martin Vizcarra ordered the dissolution of the Congress of the Republic and the call for extraordinary parliamentary elections in January 2020. The relevance of this work lies in the fact that there are no studies on citizen participation proposals outside the channels established by the governments themselves. The results reveal that, through a non-governmental web platform, it is possible to inform citizens about legislative processes so that they can participate in the presentation of their legislative initiatives according to their needs and interests. This article also presents the dissemination strategies used to position the platform and thus generate interaction.","PeriodicalId":42897,"journal":{"name":"AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion","volume":"1 1","pages":"173-202"},"PeriodicalIF":0.8,"publicationDate":"2020-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45255263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tendencia y narrativas de fact-checking en Twitter. Códigos de verificación y fake news en los disturbios del Procés (14-O)","authors":"Concha Pérez-Curiel, Ana Velasco-Molpeceres","doi":"10.6035/2174-0992.2020.20.5","DOIUrl":"https://doi.org/10.6035/2174-0992.2020.20.5","url":null,"abstract":"In a digital environment dominated by artificial intelligence, the influence of political leaders and audience activism, the emergence of misinformation and fake news define the agenda codes. A scenario in which the role of fact-checking agencies as propellers or detractors of the fake is also questioned. In a context defined by the continued general elections in Spain and the conflict of the independence of Catalonia, the Supreme Court Judgment on the trials of Proces (14-O) is known. A chain of citizen mobilizations floods the network. The general objective of the study is to know on Twitter the fake news about the Catalan riots, verification strategies and the level of impact and reaction of the public. We apply a triangular methodology of comparative content analysis and on a sample of tweets (n1=4500) we analyze the treatment of the hoaxes detected by the fact-checkers (n2=62). The results confirm that the authorship of the false news corresponds to accounts of individuals and that the strategies of fact-checking can favor the viralization more than the denial.","PeriodicalId":42897,"journal":{"name":"AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion","volume":"1 1","pages":"95-122"},"PeriodicalIF":0.8,"publicationDate":"2020-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49624234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Análisis de la transformación de los modelos de negocio periodísticos: propuesta de un nuevo framework para estudios de caso","authors":"Cristian Ramón Marín Sanchiz, M. Prieto","doi":"10.6035/2174-0992.2020.20.12","DOIUrl":"https://doi.org/10.6035/2174-0992.2020.20.12","url":null,"abstract":"The journalism industry is struggling to create sustainable business models for the digital age. Prior research in the field of media economics has broadly analyzed this challenge through case studies. According to extant research on management, a business model is comprised by components whose interactions convey the logic of creating, distributing and capturing the value developed by a firm. However, many journalism scholars have focused on new revenue streams, and not only is there a lack of holistic views, but value must be considered when applying the business model concept. In response to the aforementioned problem, this paper proposes a methodological tool that future researchers may use to analyze the business model of any news company. The method is based on a questionnaire (n=16) submitted to experts specialized in media business models, and the paper proposes a global framework aimed at improving comparisons between companies and gaining a better understanding of the success patterns for sustainable business models in order to foster innovation and knowledge transfer. This framework consists of a case file, research questions for six components of the business models, and research questions for a critical assessment of the links, interactions and synergies between them.","PeriodicalId":42897,"journal":{"name":"AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion","volume":" ","pages":"283-310"},"PeriodicalIF":0.8,"publicationDate":"2020-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45900702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"La cobertura de la Cumbre del Clima Chile Madrid COP25 en los informativos de la radio española","authors":"Javier de Sola Pueyo","doi":"10.6035/641","DOIUrl":"https://doi.org/10.6035/641","url":null,"abstract":"Under discussion about the severity of the climate crisis and in a turbulent global geopolitical context, Madrid hosted the Climate Summit in December 2019. This research assess the coverage of the COP25 of the four Spanish radio stations with the highest audience: Cadena SER, COPE, Onda Cero and Radio Nacional de Espana. For this, a content analysis of the national news programs that the four channels issued from the beginning to the end of the Summit has been carried out. The main objectives are to describe the formal aspects of the coverage, establish the prevailing themes and determine the prominence of the Summit in Spanish radio in the radio news. The investigation reveals that radio, contrary to what other studies focusing on the press, television and digital media conclude, attaches great importance to the Madrid Summit both in time and in the position on the grid of information on the forum. In addition, the study reveals a greater prominence of political issues, especially in relation to the negotiation between the participating countries, compared to issues related to the scientific and social.","PeriodicalId":42897,"journal":{"name":"AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion","volume":"1 1","pages":"205-230"},"PeriodicalIF":0.8,"publicationDate":"2020-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46691697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Las tecnologías hi-tech en los grados en Periodismo. Planes de estudios, formación de los periodistas y propuestas de inserción curricular","authors":"M. Ruíz, L. Rubio, F. Verdú","doi":"10.6035/2174-0992.2020.20.3","DOIUrl":"https://doi.org/10.6035/2174-0992.2020.20.3","url":null,"abstract":"The objective of this research is threefold. First, the training offer related to high technologies in degrees in Journalism at Spanish universities is identified. Second, it’s intended to know whether journalists who work in the media have competences and skills specific to use these tools in the creation of content. Finally, different teaching subjects for the curricular insertion of hi-tech journalism have proposed. To achieve these purposes, a mixed methodology has been used, with a qualitative type procedure, such as content analysis applied to the 768 subjects that make up the 17 undergraduate study plans that are the subject of this research; and quantitative, such as the online questionnaire provided to professionals in the sector (N=131) in order to know if they have specialized training to use high technology in communication processes. The results reveal that the teaching-learning of emerging and disruptive information technologies is beginning to be identified in the degrees in Journalism of Spanish public universities. In the workplace, professionals also begin training on how to apply artificial intelligence, drones, mobiles and immersive techniques to content creation. However, the training offer on this discipline is still in its infancy, so different subjects are proposed in which the teaching-learning of hi-tech journalism can be included in the degrees in Journalism.","PeriodicalId":42897,"journal":{"name":"AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2020-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42221351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}