Handbook on Customer Centricity最新文献

Designing and effectively managing customer-centric loyalty programs 设计并有效管理以客户为中心的忠诚度计划

Handbook on Customer Centricity Pub Date : 2019-08-30 DOI: 10.4337/9781788113601.00015

J. Petersen, R. Venkatesan, F. Khodakarami

引用次数: 2

Customer centricity and customer co-creation in services: the double-edged effects 服务中以客户为中心与客户共同创造:双刃剑效应

Handbook on Customer Centricity Pub Date : 2019-08-30 DOI: 10.4337/9781788113601.00017

C. K. Yim, K. Chan, Caleb H. Tse, Fine F. Leung

引用次数: 6

Customer centricity and the impact of technology 以客户为中心和技术的影响

Handbook on Customer Centricity Pub Date : 2019-08-30 DOI: 10.4337/9781788113601.00020

P. K. Kannan, Xian Gu

引用次数: 0

Customer centricity: a multi-year journey 以客户为中心:多年历程

Handbook on Customer Centricity Pub Date : 2019-08-30 DOI: 10.4337/9781788113601.00008

Ajay K. Kohli, Bernard J. Jaworski, Nabil Shabshab

引用次数: 6

Designing customer-centric organization structures: toward the fluid marketing organization 设计以顾客为中心的组织结构:走向流动营销组织

Handbook on Customer Centricity Pub Date : 2019-08-30 DOI: 10.4337/9781788113601.00011

Ju-Yeon Lee, G. Day

引用次数: 6

Infusing brands and branding into customer centricity 以客户为中心，注入品牌和品牌

Handbook on Customer Centricity Pub Date : 2019-08-30 DOI: 10.4337/9781788113601.00019

Kevin Lane Keller

引用次数: 2

Introduction to the Handbook on Customer Centricity “以客户为中心”手册简介

Handbook on Customer Centricity Pub Date : 2019-08-30 DOI: 10.4337/9781788113601.00006

Robert W. Palmatier, C. Moorman, Ju-Yeon Lee

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引用次数: 1

Customer-centric marketing: what, how, and why do customer habits matter? 以客户为中心的营销:什么，如何，为什么客户习惯很重要?

Handbook on Customer Centricity Pub Date : 2019-08-30 DOI: 10.4337/9781788113601.00014

Denish Shah, Ayan Ghosh Dastidar

引用次数: 0

Customer-centric sales organizations 以客户为中心的销售组织

Handbook on Customer Centricity Pub Date : 2019-08-30 DOI: 10.4337/9781788113601.00012

Park Thaichon, Scott Weaven

引用次数: 0

Building customer-centric marketing channel relationships: a model of reseller motivation and control 建立以客户为中心的营销渠道关系:经销商动机与控制模型

Handbook on Customer Centricity Pub Date : 2019-08-30 DOI: 10.4337/9781788113601.00016

David I. Gilliland, S. K. Kim

引用次数: 0