{"title":"Building customer-centric marketing channel relationships: a model of reseller motivation and control","authors":"David I. Gilliland, S. K. Kim","doi":"10.4337/9781788113601.00016","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":425927,"journal":{"name":"Handbook on Customer Centricity","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Handbook on Customer Centricity","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4337/9781788113601.00016","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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