International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times最新文献_第4页

Development of a Conceptual Marketing Model for Medicinal Products for Rare Diseases 罕见病药品概念营销模式的发展

International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times Pub Date : 1900-01-01 DOI: 10.31410/eman.2022.309

Nataša Jalen, T. Vukasović

{"title":"Development of a Conceptual Marketing Model for Medicinal Products for Rare Diseases","authors":"Nataša Jalen, T. Vukasović","doi":"10.31410/eman.2022.309","DOIUrl":"https://doi.org/10.31410/eman.2022.309","url":null,"abstract":"Health is a basic human value and we cannot and should not set a price on it, but we can try to understand its value through the prism of morality, ethics, science and human connections. Health cannot be evaluated through the prism of moral principles (is a person good or bad, is he worth helping, is his contribution to society big enough for society to take care of him…). . Some individuals struggle with incurable diseases from birth and spend their entire lives searching for that piece of help or solution that would alleviate their suffering and pain and enable them to live a dignified life. The purpose of the article is to present the design for the development of a conceptual model, which will be the basis for subsequent empirical testing and the development of a marketing model for the entry of an orphan drug into the market, developed with the implementation of established marketing approaches and insights gained in qualitative research with a constructivist approach, and a designed marketing strategy that will follow the legislative and ethical principles required for the marketing of medicinal products.","PeriodicalId":422603,"journal":{"name":"International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123521832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Future of ICT – Is the Number of Experts in Slovakia and EU Countries Sufficient? 资讯及通讯科技的未来—斯洛伐克与欧盟国家的专家数量是否足够?

International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times Pub Date : 1900-01-01 DOI: 10.31410/eman.2022.83

M. Hallová, M. Hanová

引用次数: 0

The Influence of Energy Trends on the Global Economy 能源趋势对全球经济的影响

International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times Pub Date : 1900-01-01 DOI: 10.31410/eman.2022.299

Pavle Jakovac

{"title":"The Influence of Energy Trends on the Global Economy","authors":"Pavle Jakovac","doi":"10.31410/eman.2022.299","DOIUrl":"https://doi.org/10.31410/eman.2022.299","url":null,"abstract":"Energy stimulates global economic activity, which is also a key input for almost all goods and services of the modern world. Given the expansion of the population, the improvement of living standards and the increase in consumption, the total demand for energy is growing year by year. At the same time, there is great concern about climate change, which encourages countries around the world to find solutions for energy supply while reducing greenhouse gas emissions and other pollutants that threaten the environment. Energy trends, such as renewable energy, gas, decarbonization, decentralization, flexibility and blockchain technology, enable faster and simpler energy transformation, reduce the negative impacts of climate change, enhance energy security and provide wider access to energy. For this reason, the paper analyzes the impact of energy trends on the superpowers, i.e. the USA, China and the European Union (EU), and on the countries of the MENA region (Middle East and North Africa), which are one of the world’s largest energy producers. The paper also reviews the COVID-19 pandemic, which has led to an unprecedented decline in energy demand and slowed the development of the global energy sector.","PeriodicalId":422603,"journal":{"name":"International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130883824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Bibliometric Analysis of Digital Marketing Studies 数字营销研究的文献计量分析

International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times Pub Date : 1900-01-01 DOI: 10.31410/eman.2022.135

E. Yilmaz, H. Mutlu

{"title":"A Bibliometric Analysis of Digital Marketing Studies","authors":"E. Yilmaz, H. Mutlu","doi":"10.31410/eman.2022.135","DOIUrl":"https://doi.org/10.31410/eman.2022.135","url":null,"abstract":"Studies on digital marketing have a wide place in both national and international literature. The rapid growth in e-commerce transactions brought about by the COVID-19 pandemic, as well as the digitalization applications brought about by the distance economy, reveal new digital-focused research areas for researchers. By conducting a bibliometric analysis of research articles with the keyword “digital marketing” in their abstracts in online “Web of Science” databases, the aim of this study is to provide conceptual and methodological contributions as well as literature support for new research areas that emerged during the pandemic period. The basic criteria such as the number of authors and articles, author profile, publication place information, year, article subject, keywords, and resource usage, as well as the connection networks between these criteria, are examined by bibliometric analysis, which has recently become widely used in the field of social sciences within the framework of a specific journal or a research topic. With this study, it is planned to identify research trends in the area of digital marketing, detect different research-related factors, and contribute to future research by pointing out research gaps. A discussion of the findings and advice regarding the network connections between studies on digital marketing concludes the study.","PeriodicalId":422603,"journal":{"name":"International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133023873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digitization of Agriculture: Mobile Applications in Agriculture as an Important Aspect of the Third Green Revolution 农业数字化:移动应用在农业中的应用是第三次绿色革命的重要方面

International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times Pub Date : 1900-01-01 DOI: 10.31410/eman.2022.57

Mirko Smoljić, Branka Stipanović, Marina Guzovski

引用次数: 0

The Impact of the COVID-19 Pandemic on the Development of the Online Market in the Slovak Republic 新冠肺炎疫情对斯洛伐克网络市场发展的影响

International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times Pub Date : 1900-01-01 DOI: 10.31410/eman.2022.219

Vlastimir Čobrda

{"title":"The Impact of the COVID-19 Pandemic on the Development of the Online Market in the Slovak Republic","authors":"Vlastimir Čobrda","doi":"10.31410/eman.2022.219","DOIUrl":"https://doi.org/10.31410/eman.2022.219","url":null,"abstract":"The world as we knew it before March 2020, that is, before the outbreak of the COVID-19 pandemic, changed in all segments of our society. What we thought was completely normal before the outbreak of the pandemic, and the only right thing quickly turned out to be not quite true. It is very important to point out that the COVID-19 pandemic has changed many rules in the world, as well as the marketing segment and the entire online market in Slovakia. This was the main reason for writing an article on „The impact of the COVID-19 pandemic on the development of the online market in the Slovak Republic“. The intention is to contribute to the development of this topic in Southeast Europe. The article will primarily include an analysis of the current state and challenges that this area is facing, as well as the opportunities and the need to raise the entire online market in Slovakia to a higher level. The main goal of this article is to show that the impact of the COVID-19 pandemic, i.e. the worldwide crisis, could be overcome by successful adaptation of the market to the business rules during the crisis. Hope is that after summarizing conclusions and recommendations, this paper will be an impetus for the further development of this topic.","PeriodicalId":422603,"journal":{"name":"International Scientific Conference EMAN – Economics and Management: How to Cope with Disrupted Times","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128716232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0