The Impact of the COVID-19 Pandemic on the Development of the Online Market in the Slovak Republic

Abstract

The world as we knew it before March 2020, that is, before the outbreak of the COV­ID-19 pandemic, changed in all segments of our society. What we thought was completely nor­mal before the outbreak of the pandemic, and the only right thing quickly turned out to be not quite true. It is very important to point out that the COVID-19 pandemic has changed many rules in the world, as well as the marketing segment and the entire online market in Slovakia. This was the main reason for writing an article on „The impact of the COVID-19 pandemic on the devel­opment of the online market in the Slovak Republic“. The intention is to contribute to the devel­opment of this topic in Southeast Europe. The article will primarily include an analysis of the cur­rent state and challenges that this area is facing, as well as the opportunities and the need to raise the entire online market in Slovakia to a higher level. The main goal of this article is to show that the impact of the COVID-19 pandemic, i.e. the worldwide crisis, could be overcome by suc­cessful adaptation of the market to the business rules during the crisis. Hope is that after sum­marizing conclusions and recommendations, this paper will be an impetus for the further devel­opment of this topic.