Business Management and Education最新文献_第5页

SIX SMARTNESS DIMENSIONS IN CULTURAL MANAGEMENT: SOCIAL/CULTURAL ENVIRONMENT PERSPECTIVE 文化管理中的六个聪明维度:社会/文化环境视角

IF 2.1

Business Management and Education Pub Date : 2018-07-13 DOI: 10.3846/BME.2018.2144

Audronė Pauliukevičiūtė, Robertas Jucevicius

{"title":"SIX SMARTNESS DIMENSIONS IN CULTURAL MANAGEMENT: SOCIAL/CULTURAL ENVIRONMENT PERSPECTIVE","authors":"Audronė Pauliukevičiūtė, Robertas Jucevicius","doi":"10.3846/BME.2018.2144","DOIUrl":"https://doi.org/10.3846/BME.2018.2144","url":null,"abstract":"Cultural management as a complex process is constantly facing social/cultural challenges (policy shifts, creativity, interest coherence, the rise of technological capital, cultural emigration, etc.) that affect the growing need and importance for smartness in management. There is a lack of inter-disciplinary research on smartness in the context of cultural management. The goal of this article is to ground smartness dimensions in cultural management in the context of changing the social/cultural environment. Strategy, Creative Development, Harmonization of Interests in the Cultural Sector, Empowered Cultural Sector Parties, Harmony of Intellectual and Technological Capital as well as the Culture of Shared Value Creation are presented in this article as six smartness dimensions in cultural management (the management of cultural sector and the cultural policy implementation at the state level). The object of the work – smartness dimensions in cultural management. Principal objectives: critically analyse a variety of concepts of cultural management; reveal the importance of smartness in cultural management in the context of changing social/cultural environment; explore the characteristics of smartness dimensions in cultural management. Methods employed: critical literature analysis and meta-analysis. Research conducted by authors of this article allowed to ground smartness dimensions as factors, possibly determining a more successful cultural management.","PeriodicalId":42227,"journal":{"name":"Business Management and Education","volume":" ","pages":""},"PeriodicalIF":2.1,"publicationDate":"2018-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46193092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

REIMAGINING FINLAND AS A MANUFACTURING BASE: THE NEARSHORING POTENTIAL OF FINLAND IN AN INDUSTRY 4.0 PERSPECTIVE 芬兰作为制造业基地的重新构想：工业4.0视角下芬兰的近海潜力

IF 2.1

Business Management and Education Pub Date : 2018-07-13 DOI: 10.3846/BME.2018.2480

J. Kaivo‐oja, M. Knudsen, Theresa Lauraéus

引用次数: 15

SERVICE MARKETING, VALUE CO-CREATION AND CUSTOMER SATISFACTION IN THE AIRSOFT INDUSTRY: CASE OF A TECHNOLOGY-BASED FIRM 软件行业的服务营销、价值共创与客户满意度&以科技型企业为例

IF 2.1

Business Management and Education Pub Date : 2018-07-13 DOI: 10.3846/BME.2018.2138

M. Szarucki, Gabriela Menet

{"title":"SERVICE MARKETING, VALUE CO-CREATION AND CUSTOMER SATISFACTION IN THE AIRSOFT INDUSTRY: CASE OF A TECHNOLOGY-BASED FIRM","authors":"M. Szarucki, Gabriela Menet","doi":"10.3846/BME.2018.2138","DOIUrl":"https://doi.org/10.3846/BME.2018.2138","url":null,"abstract":"The main objective of the paper is to examine whether offering a co-creation opportunity as a part of service marketing strategy influences customer value creation and satisfaction in the airsoft industry. Our study uses a case study of a technology-based firm from the airsoft industry which operates internationally. The methods employed included statistical analyses based on the data collected through a survey of the technology-based company customers (n=178). Coefficients of Spearman and Kendall were used to examine the correlations between respondents’ particulars and elements influencing customer satisfaction. The study results reveal that there are different drivers involved in the marketing strategy of value co-creation and customer satisfaction, and some of them have a stronger impact on target customers. The research contributes to the present scientific publications by adding a comprehensive analysis of users’ value co-production as part of a successful marketing strategy implementation by a technology-based firm. The study emphasizes the need for more empirically grounded support for the management of value co-creation processes incorporated in firm’s marketing strategy.","PeriodicalId":42227,"journal":{"name":"Business Management and Education","volume":" ","pages":""},"PeriodicalIF":2.1,"publicationDate":"2018-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46299638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

IMPACT OF HUMAN CAPITAL DEVELOPMENT ON PRODUCTIVITY GROWTH IN EU MEMBER STATES 人力资本发展对欧盟成员国生产率增长的影响

IF 2.1

Business Management and Education Pub Date : 2018-05-30 DOI: 10.3846/BME.2018.66

A. Mačiulytė-Šniukienė, Kristina Matuzevičiūtė

引用次数: 8