青年企業管理評論Pub Date : 2022-12-01DOI: 10.53106/207308882022121502003
蔡佳靜 蔡佳靜, 謝筑君 Chia-Ching Karen Tsai, 鄭佳欣 鄭佳欣
{"title":"死亡威脅令人難以自我控制！－自尊與自我偏誤的調節","authors":"蔡佳靜 蔡佳靜, 謝筑君 Chia-Ching Karen Tsai, 鄭佳欣 鄭佳欣","doi":"10.53106/207308882022121502003","DOIUrl":"https://doi.org/10.53106/207308882022121502003","url":null,"abstract":"本研究旨在探討於不同程度與類型之死亡威脅對消費者自我控制之影響，以自尊、自我偏誤為調節變項。研究採22因子設計，實驗一結果為：(1)死亡威脅對不健康食品購買意願有顯著影響；(2)高死亡威脅對不健康食品購買意願高於低死亡威脅之購買意願；(3)低自尊者在高死亡威脅下對不健康食品購買意願高於低死亡威脅；(4)高自尊者在高死亡威脅下對健康食品購買意願高於低死亡威脅。實驗二結果為：(1)自我偏誤對不健康食品購買意願具邊際顯著影響；(2)自我負向偏誤者對不健康食品購買意願高於自我正向偏誤者；(3)土石流死亡威脅下，自我負向偏誤者對購買不健康食品的意願高於自我正向偏誤者。 This study examines the effects of mortality salience on consumers’self-control. Two experiments were conducted with a 22 factorial design. The result of study 1 found that the morality salience has significantly effect on purchase intention of unhealthy food; while in high mortality salience. For purchase intention of unhealthy food is higher than low mortality salience. In high mortality salience, low self-esteem for purchasing intention of unhealthy food is significantly higher than high. In high self-esteem, high mortality salience causes significantly higher purchase intent of healthy food than low mortality salience; The result of study 2 found that self-bias causes marginally significant effect on purchase intention of unhealthy food, and self-negativity biased people’s purchase intention of unhealthy food is significantly higher than self-positivity biased people’s. In mudslide mortality salience, self- negativity biased people’s purchase intent of unhealthy food is significantly higher than self-positivity biased people’s.","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127823449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
青年企業管理評論Pub Date : 2022-12-01DOI: 10.53106/207308882022121502006
高子荃 高子荃
{"title":"防疫保單之亂對台灣產物保險業股價的影響","authors":"高子荃 高子荃","doi":"10.53106/207308882022121502006","DOIUrl":"https://doi.org/10.53106/207308882022121502006","url":null,"abstract":"\u0000 本文採用事件研究法來檢驗防疫保單之亂對產物保險業股價的影響。本文定義兩個重要事件，一為2022年4月7日疫情指揮中心首次提出「從清零走向與病毒共存」的政策宣告，二為現金增資宣告。實證結果發現從清零走向與病毒共存之宣告存在正向效果，隱含經濟活動即將復甦，投資人已提前反應並持續看好至事件發生後第四天才收斂。收斂原因係事件發生後第五天投資人明確接收到「理賠從寬認定」的訊號並反應在股價上產生顯著超常負報酬。第二現金增資宣告效果對於擁有產物保險子公司之金控公司不存在，未引起恐慌。但對於專營再保險的公司以及大股東為汽車製造業的公司而言，現金增資宣告存在負向效果，但很快收斂。本文實證結果將有助分析未來類防疫保單出現時防疫政策改變對股價的影響，及作為未來投資決策參考方向。\u0000 This paper uses the event study to test the impact of the pandemic policy storm on the stock price of Taiwan property insurance industry. This study defines two important events, one is the policy announcement that the Epidemic Command Center first proposed “from zero to coexist with the virus” on April 7, 2022, and the second is the announcement of seasoned equity offerings. Empirical results found that there is a positive effect from the declaration of clearing to coexistence with the virus, implying that economic activities are about to recover, and investors have reacted in advance and continued to be optimistic until the fourth day after the event. The reason for the convergence is that on the fifth day after the event, the investor clearly received the signal of \"claims leniency determination\" and reflected a significant abnormal negative return on the stock price. The effect of the second seasoned equity offerings announcement does not exist for the financial holding company that owns a product insurance subsidiary, which does not cause panic. However, for companies specializing in reinsurance and companies whose major shareholders are in the automobile manufacturing industry, the seasoned equity offerings announced that there is a negative effect exists, but it will soon subside. The empirical results of this paper will help analyze the impact of changes in pandemic policies on stock prices when future pandemic policies appear, and serve as a reference direction for future investment decisions.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125737081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
青年企業管理評論Pub Date : 2022-12-01DOI: 10.53106/207308882022121502005
張志向 張志向, 鄭淳云 鄭淳云
{"title":"投資人如何反應嚴重急性呼吸道症候群和嚴重特殊傳染性肺炎？","authors":"張志向 張志向, 鄭淳云 鄭淳云","doi":"10.53106/207308882022121502005","DOIUrl":"https://doi.org/10.53106/207308882022121502005","url":null,"abstract":"\u0000 本研究旨在探討臺灣股市投資人如何反應嚴重特殊傳染性肺炎(COVID-19)及嚴重急性呼吸道症候群(SARS)的首例確診宣告。相異於偏重調查單一傳染病之股價效果的早期文獻，本研究調查COVID-19及SARS首例確診宣告對股票報酬率、交易量及報酬波動性的影響。我們的實證結果顯示COVID-19及SARS對於股東財富及股票交易頻率產生明顯的衝擊；此外，COVID-19首例確診宣告也導致投資人持股風險出現顯著的增加。總結而言，COVID-19對股市投資人決策的影響力是高於SARS。\u0000 This study aims to examine how investors in the Taiwanese stock market respond to the announcement of the first confirmed case of COVID-19 and SARS. Unlike earlier studies focusing on the share price effect of an infection, this study explores the influences of the first confirmed case of COVID-19 and SARS on the stock returns, trading volume and return volatility. Empirical results reveal that both COVID-19 and SARS have an important impact on the shareholder’s wealth and stock trading frequencies. Additionally, the announcement of the first confirmed case of COVID-19 increases significantly the risk of investing in shares. Overall, the influences of COVID-19 on the investor’s decision-making is greater than those of SARS.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125297070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"走過疫情、探索幸福城市：臺南旅遊意象、幸福感與旅遊意願之研究","authors":"林舜涓 林舜涓, 余梅香 Shun-Chuan Lin, 蘇家愷 Mei-Hsiang Yu, 陳慧玲 Chia-Kai Su, 張婷玥 Hui-Ling Chen","doi":"10.53106/207308882022121502001","DOIUrl":"https://doi.org/10.53106/207308882022121502001","url":null,"abstract":"\u0000 臺南是臺灣最有歷史的城市，有著美食、建築、與文化交織的萬種面貌，不論是懷舊復古的體驗、寧靜悠閒地散步、或是熱情純樸的居民，都構成旅人心目中專屬的臺南意象。本研究以到臺南旅遊的外縣市民眾為研究對象，探討在新冠肺炎(COVID-19)疫情影響下，臺灣民眾對於臺南旅遊意象、幸福感與旅遊意願的意見。採問卷調查法，於2020年七月至八月間以便利抽樣方式至臺南市知名景點蒐集遊客意見，實際回收有效問卷共304份，有效回收率92.7%。分析結果發現受訪民眾知覺之臺南旅遊意象包括交通與設施、文化、居民等三構面；並且驗證了旅遊意象、幸福感與旅遊意願之關係，結果顯示旅遊意象對幸福感與旅遊意願具顯著正向影響，幸福感對旅遊意願有顯著正向影響，同時幸福感對旅遊意象與旅遊意願之關係具有部分中介效果。本研究結果可以增加學理對於旅遊意象、幸福感與旅遊意願內涵之瞭解，也可以提供在後疫情時期，臺南市政府推廣城市行銷與觀光的參考，協助市府與企業設計符合遊客旅遊需求的觀光產品與服務。\u0000 Tainan is the oldest city in Taiwan. It contains various features, including delicious food, characteristic architecture, and rich culture. For many travelers, they had perceived specific Tainan travel image, such as experiencing old-school style, taking a leisurely walk, and interacting with kindly people. With the purpose to examine the effect of COVID-19 on tourism industry and travelers’ perception of Tainan travel image, happiness and travel intention, this research collected travelers’ responses by convenience sampling from July to August in 2020. 304 valid respondents were collected with 92.7% effective response rate. The results indicated that travelers’ perception of Tainan travel image was conducted by traffic-construction, culture, and residents. This research also verified the relationship between travel image, happiness, and travel intention. Happiness had partial mediation effect on the relation of travel image and travel intention. The findings of this study could provide references of city marketing and tourism for Tainan City government and could help government and corporates to design tourism product and service from travelers’ perspectives in the post pandemic era.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126754384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
青年企業管理評論Pub Date : 2022-12-01DOI: 10.53106/207308882022121502002
王明昌 王明昌, 葉曜瑋 葉曜瑋
{"title":"網路搜索新冠肺炎熱度對生技產業的價量效果","authors":"王明昌 王明昌, 葉曜瑋 葉曜瑋","doi":"10.53106/207308882022121502002","DOIUrl":"https://doi.org/10.53106/207308882022121502002","url":null,"abstract":"本文試圖探討新冠肺炎的網路搜索熱度是否會對生技產業產生衝擊，以臺灣所有上市生技公司為研究對象，樣本期間為2020年至2021年，使用Google趨勢所產生的Google搜尋量指標來衡量網絡搜尋熱度，首先研究臺灣新冠肺炎病例數是否會對生技產業的交易量產生影響，實證結果顯示臺灣新冠肺炎病例數並未對生技產業產生顯著關係，為進一步瞭解病例數對生技產業的關係，本文將臺灣新冠肺炎病例數細分為本土病例與境外移入病例深入探討，實證結果仍然顯示並不顯著，意謂臺灣新冠肺炎病例數並未能對生技產業的交易量產生影響，接著探討新冠肺炎的Google搜尋量指數(SVI)與生技產業交易量與報酬率之關係，實證結果發現，SVI與生技產業的交易量和報酬率呈現顯著關係，意謂Google搜尋量會預先於生技產業的交易量與報酬率發生變化。\u0000 This paper discusses whether the popularity of web search COVID-19 could have an impact on the biotechnology industry. Using a sample of all listed biotechnology companies in Taiwan between 2020 and 2021, and measuring the popularity of web search by Google search volume index that generated by Google Trends. Firstly, researching whether the number of COVID-19 cases in Taiwan will have an impact on the trading volume of the biotech industry. The evidence shows that the number of COVID-19 cases in Taiwan does not have a significant relationship to the biotechnology industry. To further understand the relationship between the number of cases and the biotechnology industry, this paper subdivides the number of COVID-19 cases in Taiwan into domestic cases and imported cases, and the evidence still shows that they are insignificant. It implies that the number of COVID-19 cases in Taiwan won’t have an impact on the trading volume of the biotechnology industry. Secondly, this paper discusses the relationship between Google Search Volume Index (SVI) of COVID-19 and the trading volume and rate of return of the biotechnology industry, and the empirical results found that SVI has a significant relationship with the trading volume and rate of return of the biotechnology industry. It implies that Google search volume will change in advance of the trading volume and rate of return of the biotechnology industry.","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127126336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
青年企業管理評論Pub Date : 2022-12-01DOI: 10.53106/207308882022121502004
郭德賓 郭德賓, 賴思樺 賴思樺
{"title":"新冠肺炎疫情下餐飲外送平台訂餐體驗、生活型態與顧客滿意度之研究","authors":"郭德賓 郭德賓, 賴思樺 賴思樺","doi":"10.53106/207308882022121502004","DOIUrl":"https://doi.org/10.53106/207308882022121502004","url":null,"abstract":"\u0000 2020因COVID-19的衝擊下，宅經濟在台灣迅速崛起，消費者為了避免人與人之接觸，紛紛使用外送平台訂餐，因此外送平台成為疫情下不可或缺的訂餐工具。本研究以「Ubereats」及「Foodpanda」兩間外送平台之消費者為對象進行實證研究，發現：（1）影響消費者使用外送平台之主要因素，可以歸納為「餐食品質」、「使用介面」、「行銷優惠」及「服務品質」四個訂餐體驗，對顧客滿意度均有顯著影響效果，其中以「餐食品質」的影響最大，其次是「使用介面」與「行銷優惠」，「服務品質」影響最小。（2）消費者在使用不同外送平台訂餐時，顧客滿意度並無顯著差異。（3）不同人口統計變數的消費者，在顧客滿意度並無顯著差異。（4）以消費者之「活動」、「興趣」及「意見」三個生活型態構面進行市場區隔，發現不同市場區隔的消費者，在顧客滿意度上有顯著差異，「自主御宅型」的顧客滿意度，顯著高於「被動隨和型」，是餐飲外送平台的主要目標客群。\u0000 In 2020, due to the impact of COVID-19, the stay-at-home economy has risen rapidly in Taiwan. In order to avoid human-to-human contact, consumers have used delivery platforms to order meals. Therefore, delivery platforms have become an indispensable tool for ordering meals during the epidemic. This study conducts an empirical study on consumers of two delivery platforms, “Ubereats” and “Foodpanda”, and finds that: (1) The main factors affecting consumers’ use of delivery platforms can be summarized as \"food quality\", \"User Interface\", \"Marketing Offers\" and \"Service Quality\". The four meal ordering experiences all have a significant impact on customer satisfaction, among which the \"food quality\" has the greatest impact, followed by \"User Interface\" and \"Marketing Offers\", \"service Quality\" impact is minimal. (2) When consumers use different delivery platforms to order food, there is no significant difference in customer satisfaction. (3) Consumers with different demographic variables have no significant difference in customer satisfaction. (4) Market segmentation is carried out based on the three lifestyle dimensions of consumers’ “activities”, “interests” and “opinions”. The customer satisfaction of \"Autonomous otaku type\" is significantly higher than that of \"passive easy-going type\", which is the main target customer group of food delivery platforms.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127340717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
青年企業管理評論Pub Date : 2022-10-01DOI: 10.53106/270308882022101501002
Li-Hsun Wang Li-Hsun Wang
{"title":"Voluntary ESG evaluation and default risk","authors":"Li-Hsun Wang Li-Hsun Wang","doi":"10.53106/270308882022101501002","DOIUrl":"https://doi.org/10.53106/270308882022101501002","url":null,"abstract":"\u0000 ESG is essential to companies and only few Taiwanese firms have ESG rating record evaluated by independent third party. This study examines whether these going ahead firms associate with lower default risk. We obtain 66 Taiwanese samples that voluntarily evaluated by Morgan Stanley Capital International (MSCI) in the period of 2017 to 2021 and find they have lower industry adjusted default risk. Among them, the higher ESG rating firms have lower default risk than others with lower rating record, consisting with the finding of Li et al. (2022). Interestingly, such superiority remains no matter their ESG rating is improved or worsened in next year. It is possible that firms who voluntarily take ESG evaluation conveying they are more information transparency and have higher intention on regulatory compliance than competitors. This study suggests policymakers to consider a mandatory ESG evaluation and disclosure results freely to public for the purpose of shareholder protection.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122585086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gender Differences Towards Entrepreneurial Intentions: A Case in Indonesia","authors":"Jessica Novia Firman Jessica Novia Firman, Lu Qilin Jessica Novia Firman","doi":"10.53106/270308882022101501003","DOIUrl":"https://doi.org/10.53106/270308882022101501003","url":null,"abstract":"\u0000 Previous studies have suggested that women have fewer entrepreneurial intentions than men, so the number of female entrepreneurs is way less than male entrepreneurs. However, it is a different phenomenon in Indonesia, where the number of female and male entrepreneurs is comparatively equal. Therefore, this study aims to find out which factors cause it (both at the factor and indicator levels along with its attributes) using the Theory of Planned Behavior (TPB). The result indicates that both personal attitude and perceived behavioral control (factor level) do have a significant influence on entrepreneurial intentions, along with its indicator level (behavioral beliefs and control beliefs) significantly influencing its factor level, respectively. We also found that both women and men show similar levels of entrepreneurial intentions; their personal attitudes and behavioral beliefs also do not differ. Lastly, we discuss our findings with some reliable sources to reach a final conclusion.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129838100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
青年企業管理評論Pub Date : 2022-10-01DOI: 10.53106/270308882022101501001
An-Yuan Chang An-Yuan Chang, Po-Yen Lai An-Yuan Chang
{"title":"Research on key barriers and drivers for SME to implement sustainable manufacturing - an application of Fuzzy Delphi Method","authors":"An-Yuan Chang An-Yuan Chang, Po-Yen Lai An-Yuan Chang","doi":"10.53106/270308882022101501001","DOIUrl":"https://doi.org/10.53106/270308882022101501001","url":null,"abstract":"\u0000 In 2020, Taiwan had 1,548,835 small and medium-sized enterprises (SMEs), accounting for 98.93% of all enterprises in Taiwan. SMEs can benefit greatly from emphasizing sustainability, energy security, environmental protection, and economic benefits. This study aimed to identify key barriers and drivers of SMEs’ sustainable development, thereby enhancing their understanding of sustainable development and boosting sustainability. Questionnaire survey was administered to experts, who were required to provide data based on their own experiences. The expert responses were organized and analyzed using the Fuzzy Delphi Method (FDM). This study analyzed the extent to which barriers and drivers affected the adoption of sustainable manufacturing in SMEs, thereby revealing practical means of promoting sustainable manufacturing in SMEs.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132602083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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