Revista Eletronica de Estrategia e Negocios-REEN最新文献

{"title":"Aprendizado organizacional nos ciclos de planejamento estratégico de uma instituição financeira pública brasileira","authors":"S. Gonçalves","doi":"10.19177/REEN.V1E1200884-103","DOIUrl":"https://doi.org/10.19177/REEN.V1E1200884-103","url":null,"abstract":"As organizacoes precisam responder, com rapidez, a complexidade dos problemas gerados em ambientes de constantes mudancas, e o planejamento estrategico e a forma encontrada, para combinar conhecimentos e habilidades dos individuos e da organizacao, a fim de criar estrategias que efetivamente gerem resultados sustentaveis e garantam a competitividade da organizacao. As empresas capazes de se renovarem continuamente por meio da criacao de estrategias inovadoras, associadas a um processo constante de aprendizagem organizacional, fundada no questionamento permanente, no dialogo e na interdisciplinaridade, serao as construtoras de amplas vantagens competitivas. Com base nessas premissas, esse artigo visa mostrar a evolucao da aprendizagem organizacional nos ciclos de planejamento estrategico de uma instituicao fnanceira publica brasileira, de 1992 a 2005, sob a otica participativa, com base nos conceitos e praticas da interdisciplinaridade.","PeriodicalId":41816,"journal":{"name":"Revista Eletronica de Estrategia e Negocios-REEN","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2008-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67937685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Persuasion with case studies","authors":"Nicolaj Siggelkow","doi":"10.19177/REEN.V1E120081-9","DOIUrl":"https://doi.org/10.19177/REEN.V1E120081-9","url":null,"abstract":"The goal of every author is to write a paper that readers (and reviewers) find convincing. Since writers of papers based on case research do not have recourse to the canonical statement “results are significant at p 0.05” that helps assuage readers’ skepticism of empirical papers, researchers using case research often feel they are fighting an uphill battle to persuade their readers. In this short essay, I provide some thoughts guided by my experience of reading, reviewing, and writing papers based on case-based research over the last decade. These are clearly only the views of this particular writer and thus should be taken with a considerable grain of salt. I am seeking here more to provoke thought than to provide answers. What makes a case study persuasive? The first big obstacle that many writers feel they face is the charge of having too small a sample. Yet, imagine the following scenario, adapted from Ramachandran (1998): You cart a pig into my living room and tell me that it can talk. I say, “Oh really? Show me.” You snap with your fingers and the pig starts talking. I say, “Wow, you should write a paper about this.” You write up your case report and send it to a journal. What will the reviewers say? Will the reviewers respond with “Interesting, but that’s just one pig. Show me a few more and then I might believe you”? I think we would agree that that would be a silly response. A single case can be a very powerful example. Perhaps not surprisingly, the management field is not alone in its debate about the value of smallversus large-sample research. In neurology, where a lot of knowledge has been gleaned from case studies of individual patients with particular brain injuries (lesions), a similar debate is underway. Ramachandran, a prominent neurologist, uses the example above to make his case for case research. So should we now rejoice and simply cite Ramachandran to motivate and justify our case-based research? Well, we had better not forget that the above scenario involved a talking pig. That was quite a deal. Thus, my first main point is that if you want to write a case study that derives its excitement and justification through little more than the description of a particular phenomenon, make sure you have a talking pig. If not, a purely descriptive study will be a hard sell. The second charge that case-based researchers often feel obliged to defend themselves against is that of nonrepresentativeness. “You have a biased sample,” reviewers might say. Let us again have a quick look at the field of neurology. One of the most celebrated case studies in that field is of a man named Phineas Gage. Living in the second half of the 19th century, Gage was the foreman of a construction crew preparing the bed for a new railroad line. Part of his job was to fill holes, first with gunpowder and then with sand, which was then packed in with a large tamping iron. Unfortunately, at one hole Gage forgot the sand, created a spark with his tamping iron, an","PeriodicalId":41816,"journal":{"name":"Revista Eletronica de Estrategia e Negocios-REEN","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2007-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67936507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}