Jurnal The Messenger最新文献

Social Media Managers’ and Journalists’ Role in Maintaining Local Wisdom in A Mediatized Rural Area 社交媒体经理和记者在媒体化农村地区维护地方智慧中的作用

IF 0.4

Jurnal The Messenger Pub Date : 2024-01-07 DOI: 10.26623/themessenger.v14i2.5328

Reza Praditya Yudha, H. Hendriyani

{"title":"Social Media Managers’ and Journalists’ Role in Maintaining Local Wisdom in A Mediatized Rural Area","authors":"Reza Praditya Yudha, H. Hendriyani","doi":"10.26623/themessenger.v14i2.5328","DOIUrl":"https://doi.org/10.26623/themessenger.v14i2.5328","url":null,"abstract":"Introduction: This study explores on how social media managers and journalists in Tulungagung narrating ‘Aksi 212’ (Action 212) protests. Social media managers and journalists are the actors who have an active role in producing, constructing and sharing information. The solidarity protests and the news about ‘Aksi 212’ had appeared in various media and regions in conflicting narratives. However, there was no news nor any solidarity protest occurred in Tulungagung.Methods: This study applies digital ethnography to examine five media that keep updating their posts and interview six journalists and media managers who have a large number of followers in Tulungagung.Findings: The social media managers and journalists avoid any information that may bring a potential conflict, eventhough it becomes a national issue. On the date of the ‘Aksi 212’, the @radar_tulungagung and @hits_tulungagung accounts did not share any posts. Meanwhile, the @jtv_tulungagung, @kacamata_tulungagung and @tulungagung_sparkling uploaded local news. The social media managers and journalists provide information in accordance with the local wisdom--the harmony and togetherness--as they realize the legal and social consequences.Originality: The previous mediatization studies focus on the role of the media as institutions and examine the ‘Aksi 212’ in the context of political conflict. This study examines the ‘Aksi 212’ by using the socio-constructivist approach to understand the mediatization from the perspective of the rural society, that upholds the local wisdom in their media engagement and observes the society’s practice in utilizing media.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"66 50","pages":""},"PeriodicalIF":0.4,"publicationDate":"2024-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139448827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Social Media Strategies of Non-Profit Organizations on Covid-19 Donation Intention in Indonesia 印度尼西亚非营利组织的社交媒体战略对 Covid-19 捐赠意向的影响

IF 0.4

Jurnal The Messenger Pub Date : 2023-12-14 DOI: 10.26623/themessenger.v14i1.3358

Dutho Suh Utomo, N. Paoprasert, R. Yousuk

{"title":"The Impact of Social Media Strategies of Non-Profit Organizations on Covid-19 Donation Intention in Indonesia","authors":"Dutho Suh Utomo, N. Paoprasert, R. Yousuk","doi":"10.26623/themessenger.v14i1.3358","DOIUrl":"https://doi.org/10.26623/themessenger.v14i1.3358","url":null,"abstract":"Introduction: When a disaster strikes, non-profit organizations working in the field of donations will be beneficial, as their role is to raise funds and direct them toward disaster recovery. A large number of internet and social media users in Indonesia provides opportunities for non-profit organizations to use social media strategies in fundraising promotions. Therefore, this study examined the relationship between non-profit organization strategies on social media such as interactivity and disclosure, as well as transaction safety in influencing the intention to donate in the Covid-19 case in Indonesia. The non-profit organization in this study was a non-profit organization that raised funds through social media for Covid-19 assistance. Social media in this study was not specific to one platform, but to Instagram and Facebook users who know the non-profit organization.Methods: The study was conducted on Indonesians who have social media accounts and know about the social media of non-profit organizations that were raising funds for Covid-19.Findings: The study found that interactivity, disclosure, and transaction safety influenced the intention to donate through trust mediation. However, these factors have no direct impact on donation intention. Therefore, trust is an important factor in implementing social media strategies for non-profit organizations because it is the full mediator in this case.Originality: This study was novel in that it examined the effect of social media strategy on intention to donate, taking into account the perception of payment safety, specifically for the promotion of Covid-19 fundraising through social media by non-profit organizations in Indonesia.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"19 24","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138972302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Creation of Dynamic Visual Objects as a Factor for Optimizing Advertisements in E-Commerce 动态视觉对象的创造是电子商务广告优化的一个因素

IF 0.4

Jurnal The Messenger Pub Date : 2023-06-29 DOI: 10.26623/themessenger.v14i1.4217

Volodymyr Sysoiev, S. Kuchina, O. Kitchenko, T. Romanchik, Alexandr Kuchin

{"title":"The Creation of Dynamic Visual Objects as a Factor for Optimizing Advertisements in E-Commerce","authors":"Volodymyr Sysoiev, S. Kuchina, O. Kitchenko, T. Romanchik, Alexandr Kuchin","doi":"10.26623/themessenger.v14i1.4217","DOIUrl":"https://doi.org/10.26623/themessenger.v14i1.4217","url":null,"abstract":"Introduction: The Covid-19 pandemic has boosted the development of online retail and has created an urgent need to transform digital marketing tools. The purpose of the study is to find ways to optimize advertising in Google and Facebook, which are the superior digital advertising platforms as their top digital advertising platforms in terms of both usage and performance.Methods: An experiment conducted as part of the study showed that the use of the dynamic optimization tool allows you to enrich existing feed data with additional 1st and 3rd party data and automatically compile visuals with additional information obtained from the feed and additional graphical overlays. The proposed method was tested on Facebook and Google with an analysis of click through rate, conversion rate and conversion cost indicators.Findings: The research results showed that the use of the dynamic optimization tool improves the effectiveness of online advertising, all the studied indicators has improved on both platforms. The results obtained complement to the few literature sources devoted to creating enriched feeds on various internet companies, so the work is of significant interest for marketers and business owners who work in the field of e-commerce. Originality: It has been established that in order to increase the conversion rates of ad campaigns and improve the quality of communication with the audience, a deeper study of the behavioral characteristics of visitors of internet resources, as well as high-quality visual content of the ads, are required. ","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44796198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Visualization on Twitter Activism Networks and Opinion Leaders: The Case of #FreeWestPapua Twitter激进主义网络和意见领袖的可视化：#FreeWestPapua案例

IF 0.4

Jurnal The Messenger Pub Date : 2022-05-12 DOI: 10.26623/themessenger.v14i1.4049

Handrini Ardiyanti, Ilya Revianti Sunarwinadi, Udi Rusadi

{"title":"Visualization on Twitter Activism Networks and Opinion Leaders: The Case of #FreeWestPapua","authors":"Handrini Ardiyanti, Ilya Revianti Sunarwinadi, Udi Rusadi","doi":"10.26623/themessenger.v14i1.4049","DOIUrl":"https://doi.org/10.26623/themessenger.v14i1.4049","url":null,"abstract":"Introduction: This study tries to visualize the Twitter activism networks and their opinion leader with the case of #FreeWestPapua activism. This study is important to find out who the opinion leaders and their networks are. This study also provides an overview of how the opinion leader frames opinions about #FreeWestPapua activism on Twitter.Methods: This research used Social Media Network Analysis (SMNA). The SMNA method is the application of the Social Network Analysis (SNA) method to examine conversations on social media. Data collection and data processing are collected and visualised with Netlytic.Findings: The results showed that there are 13 opinion leaders and all of the opinion leaders are from outside Papua. This study concluded that there is alienation in separatist activism in the case of #FreeWestPapua on Twitter. The most influential opinion leader in the separatist activism on Twitter is @VeronicaKoman who has the biggest values and is also active to frame public opinion. #FreeWestpapua activism framed Indonesia as a colonial in diagnostic framing and #FreeWestPapua as a solution in prognostic framing. To attract support from the international community, opinion leaders in #FreeWestPapua activism took advantage of the various #BlackLivesMatter issue and other international moments such as Korindo news by BBC.com.Originality: Although a lot of research on the Free Papua Movement has been done, there has never been a study explains about who opinion leaders and their networks and also how they are framed public opinion about #FreeWestPapua activism on social media.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":"1 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46111319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Perpetuation of Stigmatization of Minority Groups through Convergence of Content on Streaming and Social Media 流媒体和社交媒体内容的融合使少数民族的污名化永久化

IF 0.4

Jurnal The Messenger Pub Date : 2022-05-05 DOI: 10.26623/themessenger.v14i1.4158

Y. B. Setiawan, B. Sarwono, D. Asteria, S. Sunarto

{"title":"Perpetuation of Stigmatization of Minority Groups through Convergence of Content on Streaming and Social Media","authors":"Y. B. Setiawan, B. Sarwono, D. Asteria, S. Sunarto","doi":"10.26623/themessenger.v14i1.4158","DOIUrl":"https://doi.org/10.26623/themessenger.v14i1.4158","url":null,"abstract":"Introduction: This study aims to show the misrepresentation of minority groups, specifically widowed women (hereinafter referred to as janda) in the era of convergence of media content (television as well as streaming and social media) in Indonesia. Media as the fourth pillar of democracy are supposed to inform and represent everything in a balanced and fair manner, instead of favoring the interests of the majority. The question we attempt to answer is: how the misrepresentation of janda on converged media content (FTVs) in a patriarchal society?Methods: This study applied feminist perspective in media convergence as well as the narrative analysis of Chatman.Findings: In general, the results of the study show that the convergence has not been in favor of janda, indicating that internet technology does not only strengthen the gender-biased values of media industry person in massively distributing FTVs (via streaming and social media) that threaten minorities, but also ignores the opposing feedback from netizens. As a result, the minority groups are increasingly muted. Reproduction of labelling of janda is a strategy of media owners to obtain maximum profits.Originality: We noted many studies on janda conducted from various scientific perspectives. However, studies that observe the depiction of janda in the media convergence in the perspective of communication studies are scarce. This study provides a discussion on the representation of janda in the vortex of capitalism in media convergence as the major novelty in this line of study.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47773235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Religious Populism in Mainstream Media between Indonesia and India 印尼与印度主流媒体中的宗教民粹主义

IF 0.4

Jurnal The Messenger Pub Date : 2022-05-03 DOI: 10.26623/themessenger.v14i1.4193

Usman Kansong, I. Sunarwinadi, Pinckey Triputra

{"title":"Religious Populism in Mainstream Media between Indonesia and India","authors":"Usman Kansong, I. Sunarwinadi, Pinckey Triputra","doi":"10.26623/themessenger.v14i1.4193","DOIUrl":"https://doi.org/10.26623/themessenger.v14i1.4193","url":null,"abstract":"Introduction: The mainstream media used political and media logic on religious populism to reinforce ideological changes in contemporary society. This study investigated how media mediatize the 212 rally (aksi 212) and the 2017 Jakarta Governorial Election as religious populism cases. This study also compared how media in Indonesia and India delivered the content based on the majority identity.Methods: This study applied a qualitative approach. Detik.com, Metro TV, and Republika Daily were selected based on their delivery content platform and media ownership. The qualitative content analysis was applied to explore the concepts of political and media logic. Then, the results of Islamic populism in Indonesia were compared with Hindu populism in India.Findings: This study found that the three media mediatized aksi 212 and the 2017 Jakarta Governorial Election as religious populism by using direct interaction. Detik.com was applying media logic while Metro TV and Republika Daily performed political logic. In comparing religious populism between Indonesia and India, the finding confirmed that populism came from a major identity. The finding showed that economic motivation could be escalated in parallel with religious identity. Originality: This study become a novelty since no previous studies investigate the different delivery content platforms and the media ownership including comparing the mediatization process between two countries. Previous studies focused on the media concentration based on media ownership, platform, media landscape, and media policy without a mediatization process and religious populism. The previous studies of the mediatization of religious populism were conducted in a single case.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2022-05-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48397140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Information Disruption in Online Journalism in the Era of the Industrial Revolution 5.0 工业革命5.0时代网络新闻中的信息中断

IF 0.4

Jurnal The Messenger Pub Date : 2021-12-31 DOI: 10.26623/themessenger.v13i3.2047

A. P. Lestari, Fitri Fitri

{"title":"Information Disruption in Online Journalism in the Era of the Industrial Revolution 5.0","authors":"A. P. Lestari, Fitri Fitri","doi":"10.26623/themessenger.v13i3.2047","DOIUrl":"https://doi.org/10.26623/themessenger.v13i3.2047","url":null,"abstract":"This study examines the barriers to online journalism in the 5.0 industry era in facing market competition. This research was conducted on suaramerdeka.com as a large newspaper company in Central Java that can still survive in the midst of global competition in the mass media competition. Critical perspective with Fairclough's Critical Discourse Analysis design used in this study. The novelty of this research is specifically to answer the challenges of online journalism in the era of the industrial revolution 5.0 in terms of human resources. The findings of this study are related to the routine of news production in the suaramerdeka.com media, the speed of news updates, the accuracy and balance of the news. The human resources of news seekers and editing teams are not yet fully prepared to face the challenges of the new era. The results of this study shows that 1) the news production dependent on HR factor, company factor and managing editor; 2) the news delivery planning dependent on the market need, the news content of the printed Suara Merdeka aims at fulfilling the needs of the people of Central Java, suaramerdeka.com seeks to meet the needs of the people of Central Java around the world.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44437742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Trump’s Twitter Propaganda During Covid-19 特朗普在新冠肺炎期间的推特宣传

IF 0.4

Jurnal The Messenger Pub Date : 2021-12-31 DOI: 10.26623/themessenger.v13i3.3991

M. A. Muqsith, Ana Kuswanti, R. R. Pratomo, V. Muzykant

{"title":"Trump’s Twitter Propaganda During Covid-19","authors":"M. A. Muqsith, Ana Kuswanti, R. R. Pratomo, V. Muzykant","doi":"10.26623/themessenger.v13i3.3991","DOIUrl":"https://doi.org/10.26623/themessenger.v13i3.3991","url":null,"abstract":"During the early Covid-19 pandemic, led by controversial presidential figure Donald Trump, the US seemed to be overwhelmed by this microbial creature, proving to be one of the countries with the most Covid-19. Besides health impacts, there are many multi-effects afterward, such as economic, social, political, and so on, that must be faced after this Covid-19 outbreak. Moreover, the US will hold a presidential election in November 2020. This challenge makes Trump must focus on how to complete Covid-19 while maintaining electability as President. One of the methods adopted is by forming narration through Twitter. Donald Trump is an active Twitter user who often tweets about his stance. Therefore, this study wants to analyze Trump's Twitter tweet content based on propaganda based on six propaganda classifications based on Holly Thayer's Theory. The quantitative content analysis method is the systematic and replicable examination of symbols of communication. The object of research in this article is Twitter's @realDonaldTrump tweet. We analyzed Donald Trump's Twitter content in the period 1 March 2020-27 May 2020 with a systematic random sample method. Our result shows that Trump constructs a message to support his policy and maintain his electability. ","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46756831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Understanding Communication and Identity Strategy of Indonesian Diaspora Women as YouTuber 理解印尼散居女性作为YouTuber的沟通和身份策略

IF 0.4

Jurnal The Messenger Pub Date : 2021-12-31 DOI: 10.26623/themessenger.v13i3.2247

Kurniawaty Yusuf, Rini Sudarmanti

{"title":"Understanding Communication and Identity Strategy of Indonesian Diaspora Women as YouTuber","authors":"Kurniawaty Yusuf, Rini Sudarmanti","doi":"10.26623/themessenger.v13i3.2247","DOIUrl":"https://doi.org/10.26623/themessenger.v13i3.2247","url":null,"abstract":"Nowadays the presence of internet provides virtual spaces for diaspora women who are living outside Indonesia. Living within different cultures are challenging and social media platform can be as self-actualization medium to representing identities and expressing their emotional bonding with homeland. There are only several research which have revealed on how Indonesia women diaspora from mixed family especially in maintaining YouTube platforms. The aim of this study is tried to portray how Indonesian diaspora women revealing their national identity within video YouTube content. This research method was descriptive qualitative. Data were collected from ten videos of two Indonesian diasporas YouTuber who have mixed family, living abroad, and have more than 1 (one) million subscribers. We tried to explore from some categories such as video's location, moment or time background, target viewer, and on how delivering the messages within videos. Research finding showed that the video’s contents indicated kind of negotiation construction for showing love and caring between homeland and recent locations, also acceptance with local identities. Elements of Indonesian are attached in their everyday life. In addition, they were still depicted as being related to domestic role and being responsible for taking care of the family.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45137648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Social Media on Millennial Generation about Travel Decision-Making 社交媒体对千禧一代旅游决策的影响

IF 0.4

Jurnal The Messenger Pub Date : 2021-12-31 DOI: 10.26623/themessenger.v13i3.2328

Oktavia Nur’afifah, Edy Prihantoro

{"title":"The Influence of Social Media on Millennial Generation about Travel Decision-Making","authors":"Oktavia Nur’afifah, Edy Prihantoro","doi":"10.26623/themessenger.v13i3.2328","DOIUrl":"https://doi.org/10.26623/themessenger.v13i3.2328","url":null,"abstract":"The presence of the millennial generation in the world of tourism has different characteristics from the previous generation. They are not interested in commercial advertising but prefer a User-Generated Content (UGC) approach and influence in their social environment. The purpose of this research is to determine the influence of social and UGC on Instagram on millennial generation travel decision-making. Instagram was chosen because 67% of travelers use Instagram for travel inspiration before booking a trip and after a trip is booked, and continue to use it for future trips. The sample of this study was 384 millennial respondents in the Greater Jakarta area because it had the demographic bonus and the most productive age. The results show that UGC on Instagram is highly trusted as a media for millennial tourism decision-making because it is authentic and reliable. This research also succeeded in answering the phenomenon which states that the millennial generation can change the tourism industry. This finding is useful for destination managers and the government in their efforts to increase the promotion of tourist destinations to the millennial generation with the Instagram user-generated content approach.","PeriodicalId":41738,"journal":{"name":"Jurnal The Messenger","volume":" ","pages":""},"PeriodicalIF":0.4,"publicationDate":"2021-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47815711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6