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Acta Turistica最新文献

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STRATEGIJE DEMARKETINGA U UPRAVLJANJU TURISTIČKOM POTRAŽNJOM: STUDIJA SLUČAJA KASHAN U IRANU 市场营销策略：STUDIJA SLUČAJA KASHAN U IRANU
IF 0.8
Acta Turistica Pub Date : 2021-12-01 DOI: 10.22598/at/2021.33.2.167
Golnoush Zeidabadi, S. Mahmoudzadeh, M. Hemati
{"title":"STRATEGIJE DEMARKETINGA U UPRAVLJANJU TURISTIČKOM POTRAŽNJOM: STUDIJA SLUČAJA KASHAN U IRANU","authors":"Golnoush Zeidabadi, S. Mahmoudzadeh, M. Hemati","doi":"10.22598/at/2021.33.2.167","DOIUrl":"https://doi.org/10.22598/at/2021.33.2.167","url":null,"abstract":"This study aims to measure the perception of tourist congestion and prioritize demarketing strategies in the city of Kashan. In this applied-survey research, after reviewing the literature and extracting elements and dimensions of demarketing strategies, using a questionnaire and semi-structured interview, the ideas of the participants (tour guides, local people, city authorities, tourism academics) were investigated. The results show that the perceived tourist congestion in Kashan is at its carrying capacity threshold. The authorities deem that ‘personnel’ factor (among P7s) is ranked at the top, followed by ‘price’, ‘promotion’, ‘process’, ‘physical evidence’, ‘product’, and ‘place’. The academics also see ‘personnel’ as most prominent, before ‘price’, ‘place’, ‘process’, ‘product’, and ‘physical evidence’. As for demarketing of Iran’s major tourist destination, ‘personnel’ and cooperative factor seem to different sectors for demand management seemed to have the highest influence on.","PeriodicalId":41634,"journal":{"name":"Acta Turistica","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47091179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
NOVI METODOLOŠKI PRISTUP LOCIRANJU USP-A U PROMOTIVNIM VIDEIMA OTOKA: SLUČAJ HRVATSKIH OTOKA
IF 0.8
Acta Turistica Pub Date : 2021-12-01 DOI: 10.22598/at/2020.33.2.139
Igal Baum, Eli Avraham
{"title":"NOVI METODOLOŠKI PRISTUP LOCIRANJU USP-A U PROMOTIVNIM VIDEIMA OTOKA: SLUČAJ HRVATSKIH OTOKA","authors":"Igal Baum, Eli Avraham","doi":"10.22598/at/2020.33.2.139","DOIUrl":"https://doi.org/10.22598/at/2020.33.2.139","url":null,"abstract":": In tourism advertisements and promotional videos of destinations, visual representations of sites, people, and scenery are among the most effective ways to draw the attention of a potential target audience. However, it seems that there has been very little research analysis of visual representations related to tourism. A significant starting point could be an analysis of the marketer’s point of view as expressed through the building of a destination’s unique selling proposition (USP) and its marketing visual representations. Dealing with a destination’s USP is very important in the case of destinations that are perceived as being similar to each other or located in the same geographical area and competing for the same target audience, such as a group of islands located in the same area. In this study we used visual semiotic analysis tools that we developed in order to study official YouTube videos of the Croatian islands and to examine the various narratives used to create their USPs. The method of analyzing promotional videos by isolating and grouping the video frames into concrete themes was used in order to locate the USP (or lack thereof) in each video. Our findings suggest that even though there is not a clear USP for each one of the Croatian islands, there is an attempt to differentiate the whole of the Croatian islands as a unique experience for a specific target audience. This experience is characterized differently from the common ‘sea and sun’ traditional product.","PeriodicalId":41634,"journal":{"name":"Acta Turistica","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44676704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INTERNATIONAL TOURISM AND HOSPITALITY ACADEMY AT SEA: PROGRAM ISKUSTVENOG UČENJA NA RNOV SHABAB OMAN II 国际旅游和酒店学院在海上:方案iskustvenog uČenja na rnov shabab阿曼ii
IF 0.8
Acta Turistica Pub Date : 2021-12-01 DOI: 10.22598/at/2021.33.2.237
Joshua Kattsir
{"title":"INTERNATIONAL TOURISM AND HOSPITALITY ACADEMY AT SEA: PROGRAM ISKUSTVENOG UČENJA NA RNOV SHABAB OMAN II","authors":"Joshua Kattsir","doi":"10.22598/at/2021.33.2.237","DOIUrl":"https://doi.org/10.22598/at/2021.33.2.237","url":null,"abstract":": In 2021, a 28-day experiential learning program offered 27 university students an opportunity to sail on a Navy ship and learn about tourism, sustainability, and culture. Experiential education is an educational philosophy that is increasingly popular in the tourism and hospitality sector. This paper overviews the experience, with examples of times when learning took place as well as what students took out of the trip. The overall trip is summarized, and then cultural and practical experience, tourism, and sustainability are discussed. As this educational voyage presented the students with many opportunities for learning in unique environments future programs like this are recommended.","PeriodicalId":41634,"journal":{"name":"Acta Turistica","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44604747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
MODEL KONKURENTNOSTI U TURISTIČKIM DESTINACIJAMA NEMATERIJALNE KULTURNE BAŠTINE SA STAJALIŠTA TEMELJENOG NA ZNANJU 旅游目的地的社区模式&以泰门特站为例
IF 0.8
Acta Turistica Pub Date : 2021-06-01 DOI: 10.22598/at/2021.33.1.7
Desiderio J. García-Almeida, William C. Gartner
{"title":"MODEL KONKURENTNOSTI U TURISTIČKIM DESTINACIJAMA NEMATERIJALNE KULTURNE BAŠTINE SA STAJALIŠTA TEMELJENOG NA ZNANJU","authors":"Desiderio J. García-Almeida, William C. Gartner","doi":"10.22598/at/2021.33.1.7","DOIUrl":"https://doi.org/10.22598/at/2021.33.1.7","url":null,"abstract":"This work presents a model of intangible cultural heritage from a knowledge-based view that studies its role in destination competitiveness. Firstly, the concept of intangible cultural heritage and its relationship with tourism are reviewed. Next, the importance of destination competitiveness in the intangible heritage context and the potential to be analyzed under the framework of the knowledge-based view are addressed. As the concept of sustainable competitive advantage is key in that setting, the conditions of scarcity, relevance, place-embedded authenticity, short-term protection, and transfer of the underlying knowledge of intangible cultural heritage are discussed. Intangible cultural heritage-based sustainable competitive advantages are the basis to generate rents, but those rents should be at least partially appropriated by the local community/key stakeholders at the destination.","PeriodicalId":41634,"journal":{"name":"Acta Turistica","volume":"1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42014344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
IMIDŽ DESTINACIJE: IMPLIKACIJE KATEGORIZACIJE 156 PUBLIKACIJA U RAZDOBLJU OD 2008. OD 2019. ZA BUDUĆA ISTRAŽIVANJA 部门：截至2008年，共有156个公共分类。2019年4月。用于未来的研究
IF 0.8
Acta Turistica Pub Date : 2021-06-01 DOI: 10.22598/at/2021.33.1.75
T. Alahakoon, S. Pike, A. Beatson
{"title":"IMIDŽ DESTINACIJE: IMPLIKACIJE KATEGORIZACIJE 156 PUBLIKACIJA U RAZDOBLJU OD 2008. OD 2019. ZA BUDUĆA ISTRAŽIVANJA","authors":"T. Alahakoon, S. Pike, A. Beatson","doi":"10.22598/at/2021.33.1.75","DOIUrl":"https://doi.org/10.22598/at/2021.33.1.75","url":null,"abstract":"Destination image has been one of the most researched constructs in the tourism literature since the first studies were published in the early 1970s. Despite this enduring popularity, there is not yet a consensus on how destination image should be measured, leading to a multiplicity of viewpoints and methods. Therefore, to provide a consolidated methodological categorisation for future researchers, this paper sets out to identify the key characteristics of a sample of 156 destination image articles published between 2008 and 2019. The categorisation follows the structure of Pike’s (2002, 2007) reviews of 262 destination image articles published between 1973 and 2007. Combined with the present study, future destination image researchers will have references to, and the characteristics of, a sample of 418 destination image publications from 1973 to 2019. In addition, we highlight several key limitations in destination image research to date, which present opportunities for future studies in this important field.","PeriodicalId":41634,"journal":{"name":"Acta Turistica","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2021-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45240135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE 3 A’S OF STOPOVER DESTINATION ATTRACTIVENESS: ACCESS, AMBIENCE, AND ATTRACTIONS 中途停留目的地吸引力的3a:交通便利性、环境和吸引力
IF 0.8
Acta Turistica Pub Date : 2020-12-01 DOI: 10.22598/at/2020.32.2.113
S. Pike, F. Kotsi
{"title":"THE 3 A’S OF STOPOVER DESTINATION ATTRACTIVENESS: ACCESS, AMBIENCE, AND ATTRACTIONS","authors":"S. Pike, F. Kotsi","doi":"10.22598/at/2020.32.2.113","DOIUrl":"https://doi.org/10.22598/at/2020.32.2.113","url":null,"abstract":"There has been relatively little research investigating the phenomenon of stopovers during long haul air travel. The aim of this exploratory study was to identify determinants of stopover destination attractiveness. Quantitative data was collected from consumers in two countries in the northern hemisphere and two in the southern hemisphere. The survey instrument was informed by previously published qualitative research involving personal interviews in the four countries, to identify salient attributes of stopover destinations. Data from the 2000 participants in the current study identified three dimensions of destination attractiveness in the context of a stopover during long haul international air travel, which positively influence attitudinal loyalty. The findings contribute to an emerging field of research into stopover destinations. Also, the results provide tourism marketers with practical insights into the influence of previous visitation on travellers’ perceptions of stopover destinations, and the potential determinants of destination attractiveness in the context of stopovers during long haul air travel.","PeriodicalId":41634,"journal":{"name":"Acta Turistica","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42969686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
TRAVELING BEFORE TRAVELING: VIRTUAL REALITY MARKETING IN SUPPORT OF GREATER TOURISM SUSTAINABILITY 旅行之前的旅行:虚拟现实营销支持更大的旅游业可持续性
IF 0.8
Acta Turistica Pub Date : 2020-06-01 DOI: 10.22598/at/2020.32.1.39
A. Peštek, Maida Savan
{"title":"TRAVELING BEFORE TRAVELING: VIRTUAL REALITY MARKETING IN SUPPORT OF GREATER TOURISM SUSTAINABILITY","authors":"A. Peštek, Maida Savan","doi":"10.22598/at/2020.32.1.39","DOIUrl":"https://doi.org/10.22598/at/2020.32.1.39","url":null,"abstract":"This paper investigates the relationship of information communication technology (ICT) and virtual reality (VR), and tourism, or specifically its interrelations and links to tourism sustainability. As a consumer technology, VR is still a relatively new concept, although it has been researched and used in the tourism industry for marketing purposes. The aim is to understand the different aspects of VR and ICTs and potentially link them to sustainability and perspectives on mass tourism, as well as to the potential future developments related to the ability of ICT and tourism to meet the tourists’ needs to a greater extent in the future. By use of the systematic mapping methodology, the insights into these concepts and their relations to each other are provided. The study reveals the evolution and links between the investigated concepts, the existing challenges and solutions, and the remaining gaps. The present findings indicate that VR as a trend in the tourism industry still needs significant work and improvement until it is ready to fully immerse itself into the tourism sector and especially involve itself into the issues concerning tourism and the potential of sustainability concept within the industry. Many of the concerns and conflicts still exist, but the potential of its right implementation is enormous.","PeriodicalId":41634,"journal":{"name":"Acta Turistica","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.22598/at/2020.32.1.39","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46449718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
DESTINATION PERSONALITY IMPACTS ON THE SATISFACTION AND BEHAVIORAL INTENTIONS: A CASE OF PAMUKKALE – HIERAPOLIS SITE 目的地人格对满意度和行为意向的影响&以帕穆卡莱-希拉波利斯网站为例
IF 0.8
Acta Turistica Pub Date : 2020-06-01 DOI: 10.22598/at/2020.32.1.75
L. Atay, Serkan Türkmen, Mustafa Carus
{"title":"DESTINATION PERSONALITY IMPACTS ON THE SATISFACTION AND BEHAVIORAL INTENTIONS: A CASE OF PAMUKKALE – HIERAPOLIS SITE","authors":"L. Atay, Serkan Türkmen, Mustafa Carus","doi":"10.22598/at/2020.32.1.75","DOIUrl":"https://doi.org/10.22598/at/2020.32.1.75","url":null,"abstract":": Destination personality is one of the major brand components that differentiates a location from its competitors. This research was intended to identify the effects of destination personality on tourist satisfaction and behavioral intentions using Pamukkale, one of Turkey’s leading cultural heritage and tourism cen-ters. The research data were obtained by convenience sampling through a face-to-face questionnaire given to 350 domestic tourists who stayed in hotels located in Pamukkale-Hierapolis from April to June 2018. Factor and regression analyses were carried out for the data. The research findings indicate that perceived destination personality for Pamukkale-Hierapolis had four dimensions: competence-sophistication, natural-happy, sincerity and ruggedness, which had positive effects on destination loyalty and behavioral intentions among visitors. This research determined that a positive perception of destination personality had a very important role in increasing destination satisfaction and predicting future behaviors of tourists for the destination they visited.","PeriodicalId":41634,"journal":{"name":"Acta Turistica","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.22598/at/2020.32.1.75","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45117019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
APPLYING ENVIRONMENTAL MEASURES AS PART OF SOCIAL RESPONSIBILITY: CASE OF CZECH HOTEL CHAIN 将环境措施作为社会责任的一部分:捷克连锁酒店案例
IF 0.8
Acta Turistica Pub Date : 2020-06-01 DOI: 10.22598/at/2020.32.1.7
Petr Scholz, P. Janeček, I. Linderová
{"title":"APPLYING ENVIRONMENTAL MEASURES AS PART OF SOCIAL RESPONSIBILITY: CASE OF CZECH HOTEL CHAIN","authors":"Petr Scholz, P. Janeček, I. Linderová","doi":"10.22598/at/2020.32.1.7","DOIUrl":"https://doi.org/10.22598/at/2020.32.1.7","url":null,"abstract":"The objective of this research article is to analyze the application of environmental measures at accommodation facilities in a selected hotel chain in the Czech Republic. The primary research was carried out between February and April 2018. The data were obtained through a questionnaire survey conducted by email as well as telephone and structured interviews. In terms of science methodology, the research utilized the methods of analysis and generalization. The research sample consisted of 23 accommodation facilities with the best results in the evaluation of the use of compact fluorescent lamps and LED lights (96%), central light switches (77%) and the replacement of bed linen and towels upon request (68%). Based on the research findings, it can be assumed that the accommodation facilities of the selected hotel chain require investing more financial resources into green initiatives and acquainting their staff and guests with this philosophy.","PeriodicalId":41634,"journal":{"name":"Acta Turistica","volume":"181 21","pages":""},"PeriodicalIF":0.8,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.22598/at/2020.32.1.7","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41284611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
BOOK REVIEW: SPLIT’S RADUNICA AS A TOURISM DESTINATION: A STUDY OF SOCIAL INTERACTIONS 书评：斯普利特的拉杜尼察作为旅游目的地：社会互动研究
IF 0.8
Acta Turistica Pub Date : 2019-12-01 DOI: 10.22598/at/2019.31.1.243
Ingeborg Matečić
{"title":"BOOK REVIEW: SPLIT’S RADUNICA AS A TOURISM DESTINATION: A STUDY OF SOCIAL INTERACTIONS","authors":"Ingeborg Matečić","doi":"10.22598/at/2019.31.1.243","DOIUrl":"https://doi.org/10.22598/at/2019.31.1.243","url":null,"abstract":"Knjiga Splitska Radunica kao turistička destinacija: studija društvenih interakcija, etnološko-antropološka je studija temeljena na istraživanju društvenih interakcija uvjetovanih pojavom i razvojem turističke aktivnosti u starogradskoj splitskoj ulici Radunici. Prostor Radunice interpretiran je kao mjesto društvene proizvodnje i društvenog oblikovanja prostora te mikro turističke destinacije i predstavlja kulturnoantropološku analizu autoričinog doma kao terena. U ovoj studiji analizirani su društveni i poslovni odnosi kao i interakcije različitih sudionika tih odnosa prilikom razvoja ugostiteljske djelatnosti (pružanje ugostiteljskih usluga u domaćinstvu odnosno pružanje smještaja turistima u sobama, apartmanima ili kućama za odmor). Ovo etnografsko istraživanje na domaćem terenu s elementima autobiografi je provodilo se od 2014. do 2019. godine, iako autorica analizom zahvaća i same početke bavljenja turizmom u ulici koji sežu u razdoblje i do desetak godina ranije. Kontekst Tolić, H. (2019). Split’s Radunica as a tourism destination: a study of social interactions. Zagreb: Hrvatsko etnološko društvo. ISBN 978-953-58391-6-3","PeriodicalId":41634,"journal":{"name":"Acta Turistica","volume":"1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43173224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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