International Journal of Management Studies最新文献

{"title":"THE ABILITY OF A BRAND RECALL TO MEDIATE BETWEEN PRODUCT PLACEMENT AND MULTI-ETHNIC MOVIEGOER’S CONSUMER PURCHASE INTENTIONS","authors":"Clarence Anthony Puspanathan, K. Khor, Charles SPR RAMENDRAN","doi":"10.32890/ijms2024.31.1.11","DOIUrl":"https://doi.org/10.32890/ijms2024.31.1.11","url":null,"abstract":"Product placement has been a crucial influence for multi-ethnic Malaysian moviegoers in terms of purchase intentions. This researchwas conceptualised based on the Tripartite Typology of Product Placement by Russel (1998) and the Planned Behaviour Theory(TPB) by Ajzen (1985). This investigation measured how brand recall mediated the relationship between plot integration, audiostimulus, visual stimulus and consumer purchasing intentions. The research focused primarily on multi-ethnic cinemagoers in Peninsula Malaysia. Past research has also proven that the ethnic background of an individual does have a positive impact on the purchase intentions of the individual. This research studied the purchase intentions of each ethnicity in Peninsular Malaysia to determine if there is a difference among the purchase intentions of respondents when it comes to brand recall mediating the relationship between product placement and the various modalities of product placement. Respondents were sampled from all states within Peninsula Malaysia except for the states of Kelantan and Perlis due to the unavailability of operating cinemas in these states. Respondents were invited to participate after they had watched a movie in the cinema. Preferences only for those who watched Hollywood movies. A total of 513 respondents participated in this research. A questionnaire based on the five-point Likert scale was created as the research instrument to collect data by adapting from past research. A reliability test was done to ascertain the reliabilityand validity of the instrument. Data obtained was analysed using the Smart Partial Least Squares (PLS) Software to determine the relationship between the hypotheses tested. The results generated have proven that brand recall is able to influence the relationship between plot integration, audio stimulation, visual stimulation and consumer purchase intentions of all the ethnicities in Peninsula Malaysia.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140479031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CONSUMERS’ PERCEPTIONS TOWARDS CELL PHONE BRAND PREFERENCE: THE CASE OF BANGLADESH","authors":"Md. Rahat Khan, Md. Zahir Uddin Arif, Mohammad Ali","doi":"10.32890/ijms2024.31.1.6","DOIUrl":"https://doi.org/10.32890/ijms2024.31.1.6","url":null,"abstract":"Consumers are becoming more interdependent and open as a result of globalization. Because of the idea of globalization, branding isessential to take into account from both the marketing and consumer viewpoints. The current study intends to determine Bangladeshicustomers’ preferences for cell phone brands based on global versus local perspectives and to comprehend the influencing factors and cell phone features that could affect users’ purchasing decisions. A structured questionnaire was used to survey 850 consumers selected through a simple random sampling technique for the study, and 593 of their responses were deemed sufficient to continue the research. According to the study’s findings, customers favored the Android operating system and the Samsung brand the most. The majority of consumers believed that having a cell phone’s ‘convenient’ usage was its best feature. The study also identified a range of preferred budgets for a new cell phone. Eventually, a new measurement model for cell phone brand preference factors among Bangladeshi consumers was excavated by the study. Only four of the nine items selected for measurement in the study were sufficient for validating the model. The study’s inability to pinpoint any local ethnocentrism for brand preference was one of its flaws. The study will contribute and originate the value with novel and significant implications for cell phone consumers to choose their preferred brands with quality of service, cell phone brand marketers, telecom service providers, payment gateway service providers, and their support systems, including producers, supply chain and industry experts, before and after-sale service providers, brand promoters, stakeholders, policymakers, and governments of various developing and developed countries to build up and implement brand strategies and policies in the global cell phone device and internet-connected digitalized era. As a result, consumers can achieve their greater perceived brand value, ensuring their desired level of satisfaction with highly cognitive brand preferences, brand trust, and brand loyalty to their expected cell phone brands. ","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140472985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE NEXUS BETWEEN RECRUITMENT AND SELECTION PRACTICES AND BUSINESS PERFORMANCE OF NIGERIAN SMALL AND MEDIUM-SIZED MANUFACTURING ENTERPRISES","authors":"B. Oginni, Isola Olalekan Ayantunji, Toyin Solomon Olaniyan, Kolawole Sunday Ajibola, Theresa ‘Bosede Ajakaye","doi":"10.32890/ijms2023.30.2.10","DOIUrl":"https://doi.org/10.32890/ijms2023.30.2.10","url":null,"abstract":"This paper examined the relationships between recruitment and selection practices with business performance in the manufacturingsector using the Small and Medium Enterprises (SMEs) in the Lagos metropolis as the unit of analysis. It identified employee referral,job vacancy advertisement, employment agency and employee promotion as the most commonly used recruitment and selectionpractices in the manufacturing SMEs’ environment. The study made use of a questionnaire administered to 288 respondents and the results obtained showed that the vacancy advertisement and employment agency have a moderate relationship with business performance while employee promotion has a weak relationship with business performance while employee referral has a negative relationship with business performance. Regression results also indicated a positive relationship between combined recruitment and selection practices and business performance. It was concluded that the management of SMEs should prioritise employment agency among the recruitment and selection practices since it was found to have a more decisive influence on business performance. Thus, having the patronage of the employment agency with sound personnel policies that will be costeffective and outline human resource requirements is recommended. ","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85226577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ECONOMIC, SOCIO-CULTURAL AND EXISTENTIAL ENGAGEMENT STRATEGIES DURING COVID-19 PANDEMIC: A SCENARIO-BASED EXPERIMENT","authors":"Beris Artan Özoran, Ceyhan Çiğdemoğlu, Ilgar Seyidov","doi":"10.32890/ijms2023.30.2.2","DOIUrl":"https://doi.org/10.32890/ijms2023.30.2.2","url":null,"abstract":"The purpose of this study is to reveal the impact of the different engagement strategies used to respond to the economic, sociocultural and existential pressures on the purchase intention of the adult consumers and to compare the purchase intentions of the engagement strategies across gender and income. We embodied a scenario-based within-group experimental design to investigate the effect of engagement strategies on purchase intention. We used a convenience sampling strategy with 221 university students enrolled in an elective course on public relations in Turkey. The results showed that the engagement strategies that respond to the existential pressures are at least essential as those strategies that respond to the economic pressures during the Covid-19 pandemic. Additionally, the findings showed the purchase intentions on the different engagement strategies change across gender whereas there is no significant difference in various income groups. Unlike similarly themed studies, this study employed the quantitative analytical approach. This study shows that the engagement strategies developed for existential pressures have become as important as the economic pressures. ","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80774620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE IMPACT OF PERCEIVED EMPLOYABILITY ON THE EMPLOYMENT QUALITY OF MANAGEMENT GRADUATES: THE MEDIATING ROLE OF FOCUSED JOB SEARCH","authors":"Ruchika Gupta, A. Ansari","doi":"10.32890/ijms2023.30.2.8","DOIUrl":"https://doi.org/10.32890/ijms2023.30.2.8","url":null,"abstract":"Gaining quality employment as the outcome of an exhaustive job search process apparently has no clear pathway for success. Withlittle experience of the job market, young graduates’ initial steps into the complexity of finding the right job essentially need guidance.This study provides insights on how recent management graduates could achieve long-term employment success through factors thatwould assist them in obtaining quality jobs. A conceptual framework rooted in social-cognitive career theory imparted the present study a twofold purpose of examining the effect of perceived employability (internal and external) and focused job search on employment quality (starting salary and job satisfaction) and investigating the intervening employment quality. A two-wave correlational study was performed which involved 250 recently employed management graduates. The structural equation modelling analysis via Partial Least Square (PLS) found that the internal perceived employability was significantly related to starting salary and job satisfaction. However, the external perceived employability was only significantly related to starting salary. Moreover, a competitive mediation by focused job search showed its negative influence on the relationship between internal perceived employability and starting salary. Finally, the results upheld that employability perceptions and a job search approach are vitalaspects to be considered during the university-to-work transition. These insights would assist the career counsellors to instill positiveemployability perceptions in the focused management graduates to enhance their possibility of obtaining better pay and a more satisfying job.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91352208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A RESEARCH MODEL FOR MOBILE WALLET ADOPTION BASED ON BANK AND CUSTOMER FACTORS OF THE PRIVATE BANKING SECTOR IN MYANMAR","authors":"Phyo Min Tun, V. Hoang","doi":"10.32890/ijms2023.30.2.1","DOIUrl":"https://doi.org/10.32890/ijms2023.30.2.1","url":null,"abstract":"This paper aims to study the factors affecting the intention to use a mobile wallet of the private bank in Myanmar based on the bankand customer factors. The consequences of service quality and bank reputation among the bank customers were examined in this study. The investigation of the role of word-of-mouth of the mobile wallet adoption is another objective of the study. The research hypotheses were examined using the Structural Equation Modeling (SEM) technique from data collected from 250 customers of Kanbawza (KBZ) Bank.The analysis results indicated that the word-of-mouth was found to be the major factor affecting the intention to use the mobile wallet of the private bank, followed by trust. The study also confirmed that service quality is an antecedent of bank reputation, trust and word-of-mouth. The bank reputation has a positive significant effect on the word-of-mouth, however, there is no significant impact on trust. Marketing managers and business development managers of private banks should pay more attention to improve the service quality to develop the bank reputation, trust and positive word-of-mouth which will lead to acquiring more mobile wallet users.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88250675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A REFLECTION ON MARKETING FROM THE ELDERLY PEOPLE’S PERSPECTIVES: RECOGNISING THE HIDDEN NEEDS FOR ELDERLY HEALTH-CARE PRODUCTS AND SERVICE","authors":"B. Bhuyan, Kinnari Kashyap","doi":"10.32890/ijms2023.30.2.9","DOIUrl":"https://doi.org/10.32890/ijms2023.30.2.9","url":null,"abstract":"Ageing in India is exponentially increasing due to the remarkable advancement. However, the limited health care facilities, lack oftrained manpower, absence of insurance products and services for elderlies contribute to the neglected components of the health system and thereby, necessitate immediate light to the growing burden. Thus, the present study conducted the in-depth interview method to investigate the products and service-related to the elderly difficulties and challenges. The interview was conducted among 28 participants from the age group 60 years and above in the Nagaon district of Assam, India. While noting the reasons for motivation to demand for the products and services, factors such as bodily fragility, physical dependence, transportation, financial dependence were identified. Additionally, the need for medication, hygiene needs, mobility needs and caregiving facilities were highlighted along with some physical ailments among participants. Although marketers do not accord a high priority to elderly customers, the study has found that the demand and issues related to the marketing of elderly health care products and services may trigger innovative and creative construction leading to cover marketing to all the generations harmoniously. ","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80728627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GREEN CONSUMER PURCHASE BEHAVIOUR IN MALAYSIAN SUPER-REGIONAL MALL’S GENERAL MERCHANDISE STORES","authors":"David Yoon Kin Tong, H. Ismail, Xue Fa Tong","doi":"10.32890/ijms2023.30.2.3","DOIUrl":"https://doi.org/10.32890/ijms2023.30.2.3","url":null,"abstract":"Since the establishment of super-regional and mega malls in Malaysia, little is known about green consumers’ purchase intentionand behaviour in the malls’ general merchandise stores (GMS). This study first examines the profile of green consumers’ purchaseintention and behavior on green products in the GMS. Second, the green consumers’ social classes were segmented to exploresocial class differences in the purchase intention and behaviour in the stores. The purposive sampling was used to collect the datafrom the respondents in the southern region of Malaysia. Using the SmartPLS, the data were analysed using the multi-group analysis(MGA) and the measurement invariance of composites (MICOM). The results showed the psychographic variables positively influenced ecologically conscious consumer behaviour (ECCB) on the purchase intention and behaviour. In addition, the middle-class consumers’shopping lifestyle influences positively on the ECCB and they are more likely to purchase green products than the upper middle-classgroup. The outcome of the green consumer profile provides an insight into the patterns of purchasing of the consumers in the GMS and the indication of consumer’s consideration of energy conservations from home.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88565937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EVALUATION OF PERFORMANCE APPRAISAL PRACTICES AND ORGANISATIONAL JUSTICE TOWARDS WORK-RELATED OUTCOMES: A CASE STUDY OF A MALAYSIAN GOVERNMENT AGENCY IN THE NORTHERN REGION","authors":"Muhammad Faris Mohd Pauzi, Norizan Baba Rahim","doi":"10.32890/ijms2023.30.2.5","DOIUrl":"https://doi.org/10.32890/ijms2023.30.2.5","url":null,"abstract":"Performance appraisal practices and work-related outcomes have become a serious matter of concern to many organisations. Theseissues would jeopardise the employees’ well-being if there is no fairness in treatment in the organisation. As a result, this researchaims to evaluate the effect of performance assessment practices on work-related outcomes, with organisational justice serving as amediator. This research examined a randomly selected sample of 127 administrative employees from a Malaysian government institution located in the northern region. It examined the relationships between performance assessment practices and organisational justice, work performance, work deviant behaviour and the mediating consequences of organisational justice on these linkages. The research model was tested based on the Social Cognitive Theory. Results from the Partial Least Squares Structural Equation Modelling (PLS-SEM) indicated that performance assessment practices positively impacted organisational fairness and work performance. The results suggest that organisational fairness mediates the correlation between the work-related deviant behaviour and the impact of performance assessment practices on work performance. Looking at the study’s findings, enforcing HR practices would gain positive favour among its employees, who are vital assets in executing the organisation’s agenda. As a result, the transformation programme will be more aligned, allowing it to continue providing talent to the economy by improving its performance through its employees. ","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80033626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A BIBLIOMETRIC REVIEW OF RESEARCH ON GAMIFICATION IN MARKETING: REFLECTIONS FOR MOVING FORWARD","authors":"Nadzirah Rosli, Hafizah Omar Zaki","doi":"10.32890/ijms2023.30.2.4","DOIUrl":"https://doi.org/10.32890/ijms2023.30.2.4","url":null,"abstract":"Gamification has become increasingly popular among businesses, institutions and consumers, especially since the emergence ofCovid-19 pandemic. It has been widely used to promote positive changes in user behaviour, improve companies’ digital presenceand provide immersive and engaging brand experiences. Though bibliometric studies on gamification have been conducted previously, information on citations and networking analysis emphasises marketing and consumer behaviour remains scarce. Thus, the purpose of this bibliometric study is to describe how gamification is structured and how it has evolved over time. To achieve this, we utilise citation analysis and co-word analysis to visually uncover the intellectual, conceptual and social network structures in gamification research. A total of 558 articles published between 2011 and 2021 were extracted from the Dimension.ai database through the PRISMA review process. The results reveal positive growth in gamification research between 2011 and 2021. The United States was the most productive and most cited country and the most productive and influential institution was Tampere University in Finland, which houses Juho Hamari, the most influential and most cited author. Additionally, the results reveal recent trends in gamification research including those related to value, brand and attitude as well as emerging trends including artificial intelligence. The results also reveal collaborations through co-authorship among authors, institutions and countries. Together, they depict the intellectual landscape of gamification as related to marketing and consumer behaviour. This is beneficial for both inexperienced and experienced scholars, practitioners, funding agencies and policymakers.","PeriodicalId":41612,"journal":{"name":"International Journal of Management Studies","volume":null,"pages":null},"PeriodicalIF":0.7,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80562410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}