尼日利亚大学生智能手机偏好对比分析

IF 1 Q4 MANAGEMENT
Simon Ayo Adekunle, Oiza Lauren Dimowo
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引用次数: 0

摘要

该研究对比分析了大学生对智能手机品牌的偏好,基于性别、年龄和使用经验等人口统计资料。该研究还确定了学生对三个选定品牌的智能手机的偏好是否存在显著差异。本研究采用横断面研究设计。研究对象为尼日利亚埃多州一所联邦政府所有大学的本科生。调查问卷的管理和检索是通过谷歌表格完成的,由学生自愿填写和提交。两周后,我们共收到三百九十份回复。收集的数据使用频率计数和百分比进行描述性分析,同时进行t检验和方差分析(ANOVA)等推理统计,以确定不同人口统计概况对学生对智能手机品牌偏好的影响。研究发现,学生的性别、年龄和使用经验并没有显著影响他们对智能手机的偏好。调查还发现,大多数学生更喜欢苹果和三星品牌,而不是Tecno。该研究得出的结论是,性别、年龄和用户体验等人口特征不应成为智能手机制造商区分产品的基础,而应保持并尽可能提高产品的耐用性、相机质量、持久电池和令人印象深刻的美学外观等。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
COMPARATIVE ANALYSIS OF SMARTPHONE PREFERENCE AMONG NIGERIAN UNIVERSITY STUDENTS
The study comparatively analysed university students’ preference for smartphone brands based on demographic profiles such as gender, age, and usage experience. The study also established whether a significant difference exists in students’ preference for three selected brands of smartphones. The study employed a cross-sectional research design. The study population comprised undergraduate students in a Federal government-owned university in Edo State, Nigeria. The administration and retrieval of the questionnaire used for the study were done electronically via Google Form which was voluntarily filled and submitted by the students. A total of three hundred and ninety (390) responses were received after two weeks of the exercise. Data collected were descriptively analysed using frequency counts and percentages while inferential statistics such as t-test and analysis of variance (ANOVA) were conducted to establish the influence of the different demographic profiles on the students’ preference for smartphone brands. The study found that students’ gender, age and usage experience did not significantly influence their preference for a smartphone. It was also found that Apple and Samsung brands were preferred to Tecno by most of the students. The study concluded that demographic profiles such as gender, age and user experience should not serve as the basis for smartphone manufacturers to differentiate their products but they should sustain and possibly improve their products’ durability, camera quality, long-lasting battery and impressive aesthetic appearance among others. 
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