Start-up Marketing Strategies in India最新文献

Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty Cards in India 忠诚是有代价的:从印度的USP忠诚卡战略升级

Start-up Marketing Strategies in India Pub Date : 2019-07-23 DOI: 10.1108/978-1-78756-755-920191006

P. Grover, S. Dasgupta

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Miles to Go But Which Road to Take: An Entrepreneurial Dilemma 《路漫漫其修远兮:创业困局

Start-up Marketing Strategies in India Pub Date : 2019-07-23 DOI: 10.1108/978-1-78756-755-920191005

S. Dasgupta, A. Ganguly

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A Road to Adventure with Happiness: From Students to Senior Citizens 快乐冒险之路:从学生到老年人

Start-up Marketing Strategies in India Pub Date : 2019-07-23 DOI: 10.1108/978-1-78756-755-920191004

S. Dasgupta, P. Grover

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Raising Funds for Microenterprise: An Elusive Reality 为微型企业融资:一个难以捉摸的现实

Start-up Marketing Strategies in India Pub Date : 2019-07-23 DOI: 10.1108/978-1-78756-755-920191009

Tanushree Sharma, R. K. Mandan

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Building Towers of Happy Clients: A Case of FinMen Advisors Private Ltd 构建满意客户之塔:以FinMen Advisors Private Ltd为例

Start-up Marketing Strategies in India Pub Date : 2019-07-23 DOI: 10.1108/978-1-78756-755-920191003

S. Dasgupta, Priyadarshani Jain

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Shugan Group in a Fix: Searching for a Sustainable Future 舒干集团的困境:寻找可持续发展的未来

Start-up Marketing Strategies in India Pub Date : 2019-07-23 DOI: 10.1108/978-1-78756-755-920191012

Meenakshi Tomar, P. Grover

{"title":"Shugan Group in a Fix: Searching for a Sustainable Future","authors":"Meenakshi Tomar, P. Grover","doi":"10.1108/978-1-78756-755-920191012","DOIUrl":"https://doi.org/10.1108/978-1-78756-755-920191012","url":null,"abstract":"Catering business is one of the most prominent and sought-after business investment in Dehradun, given the number of people who have a busy lifestyle. This fact gets more influential as Shugan Group is a catering company that serves the Dehradun market, a valley in the foothills of Shivalik Mountain Range in the state of Uttarakhand. Dehradun enjoys the benefit of being the Capital of Uttarakhand. The catering companies offer a lot of employment while promising delicious food to the stakeholders. Many individuals rely on this sector through food trucks, small shops or through full-fledged catering service providing companies. The group offers innovative and interesting food options for Doonites through their catering services including a lot of regional food options. Traditionally, the catering services in the town comprises handful options to deliver in the form of just food items. The catering services now involve a lot of service elements also including serving of the dishes, ambience and all inclusive of personnel factors. Many individuals assume that mess food is everyday kind of boring food. This assumption definitely holds true throughout the student community who are the major benefactors of the catering services as Dehradun is an education hub in the country. The new food offerings therefore face a lot of change as some of the ingredients definitely are the everyday incorporated ones. In the past couple of years, the catering services concept had gained acceptance for investment because of rise in demand for variety to be provisioned in the offerings as students hold diverse demographical differences. A lot of significance has been given to the likeness of various food options. Shugan Group wishes to inject a new life into the student catering market, leveraging the culinary skills of their handpicked chefs to develop creative new catering options. The advanced skills of chefs, industry insight of the group and an already existing market opportunity will allow the group to showcase its potential. Shugan Group is a start-up company. Marketing is critical to its success and future profitability. It offers creative gourmet for mess catering for a wide range of events and everyday eating options. The basic market need is high quality and creative food options. Having worked in the industry for the past few years and witnessing the dynamic environment including rise in disposable incomes, rise in consumer awareness, consumer’s keenness to eat new delicacies every day and desire to purchase quality food, the group has invested a lot in understanding what the consumers want. The performance of the group has been moderately incremental. After holding qualitative wisdom on the requirements of the market, Shugan Group is currently in the speculative stage in terms of being a caterer. The group wishes to reasonably understand the option that it should consciously adopt in terms of being modest about thinking only of financial benefit, with reasonab","PeriodicalId":414549,"journal":{"name":"Start-up Marketing Strategies in India","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122870682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Who Will Wait: The Client or the Employees? 谁会等待:客户还是员工?

Start-up Marketing Strategies in India Pub Date : 2019-07-23 DOI: 10.1108/978-1-78756-755-920191002

S. Dasgupta

{"title":"Who Will Wait: The Client or the Employees?","authors":"S. Dasgupta","doi":"10.1108/978-1-78756-755-920191002","DOIUrl":"https://doi.org/10.1108/978-1-78756-755-920191002","url":null,"abstract":"The length of the debate regarding a new business idea and resource allocation between Ritu Jhajharia, Vinay Chaurasia and Sandeep Poonia on an evening in March 2016, was enough to make the piping hot pasta go cold. After much deliberation, The Rolling Circle, a Mumbai-based marketing firm concentrated on the digital marketing business arena was born with plans of potentially viable business strategies, blueprints of employee and other key resources' allocations, strategies for client procurement and vesting of some amount of investment money in initial pitches. Yet, in the last two plus years, the company has procured 40 plus clients and are looking to finish their account books with Rs. 1 crore revenue in their banks by 2018. Despite initial financial crunch, the company continued to get businesses. One day in February 2018, the resignation of co-founder Vinay Chaurasia was a blow to the foundation of the company. While clocking their best business so far and continuously growing since its inception, The Rolling Circle is now faced with one of the biggest dilemmas in the company lifecycle: in their line of business, there is neither a constant flow of clients nor a stability in terms of the employees working in the organisation; the founding team is grappling with the glaring strategic question of whether they should recruit high-profile employees in the organisation first and then continue onboarding premium clients, or they should first sign with premium clients and then look out for high-profile employees to serve those clients? Who will wait: the client or the employees?","PeriodicalId":414549,"journal":{"name":"Start-up Marketing Strategies in India","volume":"212 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132270261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Prelims 预备考试

Start-up Marketing Strategies in India Pub Date : 2019-07-23 DOI: 10.1108/978-1-78756-755-920191014

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From Green Schools to Green Universities: Going Green in a Soup! 从绿色学校到绿色大学:绿色汤!

Start-up Marketing Strategies in India Pub Date : 2019-07-23 DOI: 10.1108/978-1-78756-755-920191007

P. Grover, Rekha Verma

引用次数: 1

Index 指数

Start-up Marketing Strategies in India Pub Date : 2019-07-23 DOI: 10.1108/978-1-78756-755-920191013

引用次数: 0