GEMA : Jurnal Gentiaras Manajemen dan Akuntansi最新文献

筛选
英文 中文
PENGARUH PELATIHAN DAN BEBAN KERJA TERHADAP KINERJA POKJA DI LINGKUNGAN BIRO PENGADAAN BARANG DAN JASA PEMERINTAH PROVINSI LAMPUNG 培训和工作量对楠榜省政府采购和服务环境中POKJA工作表现的影响
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2020-08-18 DOI: 10.47768/gema.v12i2.216
Andy Fitriyadi Dharma Tilaar
{"title":"PENGARUH PELATIHAN DAN BEBAN KERJA TERHADAP KINERJA POKJA DI LINGKUNGAN BIRO PENGADAAN BARANG DAN JASA PEMERINTAH PROVINSI LAMPUNG","authors":"Andy Fitriyadi Dharma Tilaar","doi":"10.47768/gema.v12i2.216","DOIUrl":"https://doi.org/10.47768/gema.v12i2.216","url":null,"abstract":"This study aims to determine the effect of Training, Workload, and Performance of Pokja di Lingkungan Biro Pengadaan Barang dan Jasa Pemerintah Provinsi Lampung. This phenomenon attracts the author's interest to further research and study by examining and analyzing \"The Effect of Training and Workloads on the Performance of Pokja di Lingkungan Biro Pengadaan Barang dan Jasa pemerintah Provinsi Lampung” The focus of the study is on the concepts of Training, Workload, and Employee Performance. This type of research used for this thesis is evaluative research. Evaluative because this research is directed at testing the model. Arikunto, (2012) Based on the results of the analysis together - Leadership and Commitment affect the Performance with a calculated F value of 121,311 which means valid. Then in the t test conducted to see the magnitude of the influence of the individual independent variables on the dependent variable. The estimation results we can see that the calculated t-value for variables (X1) is 15,508 (Prob.sig. = 0,000) and for variables (X2) of -13,645 (Prob.sig. = 0,000) which means t-arithmetic> t-table with significance level of 95% (percent). Then the coefficient of determination of 83.8% (percent) of the variation in the effect of changes in training and workload can explain performance. \u0000Keywords: Competencies, Work Experience, Human Resources Quality. \u0000Penelitian ini bertujuan untuk mengetahui pengaruh Pelatihan, Beban Kerja, dan Kinerja Pokja di Lingkungan Biro Pengadaan Barang dan Jasa Pemerintah Provinsi Lampung. Fenomena ini menarik minat penulis untuk meneliti dan mengkaji lebih lanjut dengan cara menguji dan menganalisis “Pengaruh Pelatihan dan Beban Kerja Terhadap Kinerja Pokja di Lingkungan Biro Pengadaan Barang dan Jasa pemerintah Provinsi Lampung”. Fokus penelitian pada konsep Pelatihan, Beban Kerja, dan Kinerja Pegawai. Jenis penelitian yang digunakan untuk tesis ini adalah penelitian evaluatif. Bersifat evaluatif karena penelitian ini diarahkan pada pengujian model. Arikunto, (2012) Berdasarkan hasil analisis secara bersama – sama Kepemimpinan dan Komitmen berpengaruh terhadap Kinerja dengan nilai F hitung sebesar 121.311 yang berarti sahih. Kemudian pada uji t yang dilakukan untuk melihat besarnya pengaruh secara individu variabel bebas terhadap variabel tak bebas. Hasil estimasi dapat kita lihat bahwa nilai t-hitung untuk variabel (X1) sebesar 15.508 (Prob.sig. = 0,000) dan untuk variabel (X2) sebesar -13.645 (Prob.sig. = 0,000) yang berarti t-hitung > t-tabel dengan tingkat signifikansi 95% (persen). Kemudian koefisien determinasi sebesar 83,8% (persen) dari variasi perubahan pengaruh Pelatihan dan Beban Kerja dapat menjelaskan Kinerja. \u0000Kata kunci: Kompetensi, Pengalaman Kerja, Kualitas SDM","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130948066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
ANALISIS KINERJA KINERJA PEGAWAI GURU SD NEGERI 2 SUMBER JAYA KECAMATAN WAWAY KARYA KABUPATEN LAMPUNG TIMUR
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2020-01-22 DOI: 10.47768/gema.v12i1.201
Andy Fitriyadi DharmaTilaar
{"title":"ANALISIS KINERJA KINERJA PEGAWAI GURU SD NEGERI 2 SUMBER JAYA KECAMATAN WAWAY KARYA KABUPATEN LAMPUNG TIMUR","authors":"Andy Fitriyadi DharmaTilaar","doi":"10.47768/gema.v12i1.201","DOIUrl":"https://doi.org/10.47768/gema.v12i1.201","url":null,"abstract":"Guidance by the principal in the employees, especially on SD Negeri 2 Sumber Jaya Kecamatan Waway Karya Kabupaten Lampung Timurhas been regulated in the Act, Rules and Regulations Regional Government and its implementation, but many still encountered obstacles that cause problems with various effects in order to apply principles Work Motivation principle, in order to improve employee performance such as teacher discipline, dedication, loyalty, and others. It attracted writers for further research and study a research topic \"Effects of Leadership Style and Work Motivation Against Employee Performance on SD Negeri 2 Sumber Jaya Kecamatan Waway Karya Kabupaten Lampung Timur\". The focus of research on leadership, motivation Work, and employee performance.This research was conducted using a survey method. The population is All staff of 30 people, in which samples were taken using saturated sample. The reliability of the instruments is calculated by the formula product moment correlation, while the reliability of the instruments is calculated by the formula Alpha crobach, and using multiple regression analysisThe result showed leadership style and work motivation have a great influence (97.2%) on employee performance with variable work motivation as the dominant variable affecting employee performance with the effect of (96.2%) but can not eliminate the variable leadership style despite having contributed negatively due valid.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128118335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS KINERJA KARYAWAN PT. PUTRA KEDIANGAN PROPERTINDO PT. scry物业技术人员绩效分析
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2019-07-19 DOI: 10.47768/gema.v11i2.162
I. Loka, Mahalayati -
{"title":"ANALISIS KINERJA KARYAWAN PT. PUTRA KEDIANGAN PROPERTINDO","authors":"I. Loka, Mahalayati -","doi":"10.47768/gema.v11i2.162","DOIUrl":"https://doi.org/10.47768/gema.v11i2.162","url":null,"abstract":"This study is categorized as a census study. The type of data in this study is quantitative ornumerical data. The instrument of this study using questionnaire. Population and sample in thisresearch is all employees of PT. Putra Kediangan Propertindo of 32 employees. Sampling technique inthis study using simple random sampling. Test the validity of the instrument using Confirmatory FactorAnalysis while the reliability test using Alpha Cronbach. Measurers proved to be valid and reliable forresearch instruments. Multiple regression analysis was used to test the hypothesis of this study.The results of research at the level of significance of 5% found that: (1) Job satisfaction has apositive and significant impact on employee performance PT. Putra Kediangan Propertindo, it is shownby the acquisition of t test 2.070 with significance of 0.47. (2) Load work does not significantly affect theperformance of employees of PT. Putra Kediangan Propertindo. This is shown by the acquisition of ttest 0.421 with significance of 0.677. (3) Job satisfaction and workload simultaneously have nosignificant effect on employee performance of Putra Kediangan Propertindo, it is marked from theacquisition of F test obtained F arithmetic 2,152 with significant level (p) 0,134a. The equation ofemployee performance variation determined by job satisfaction and workload is 12,9 percent (R sequare= 0,129). R square number is 0,129 this means equal to 12,9% employee performance influenced byjob satisfaction variable and work load. While the remaining 87.1% influenced by other factors outsidethis research variable.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125211938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
ANALISIS PERTUMBUHAN PENJUALAN, PROFITABILITAS DAN LIKUIDITAS TERHADAP KINERJA PERUSAHAAN OTOMOTIF YANG TERDAFTAR DI BURSA EFEK INDONESIA 分析印尼证券交易所上市汽车公司的销售增长、盈利能力和流动性状况
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2019-07-17 DOI: 10.47768/gema.v11i2.166
R. Yuniastuti
{"title":"ANALISIS PERTUMBUHAN PENJUALAN, PROFITABILITAS DAN LIKUIDITAS TERHADAP KINERJA PERUSAHAAN OTOMOTIF YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"R. Yuniastuti","doi":"10.47768/gema.v11i2.166","DOIUrl":"https://doi.org/10.47768/gema.v11i2.166","url":null,"abstract":"This research aims to determine the effect of partial sales growth on company performance, theinfluence of profitability on company performance and also the effect of liquidity on companyperformance and to know the simultaneous influence of sales growth, profitability and liquidity oncompany performance. which is listed on the Indonesian stock exchange. As for the results of this studyit turns out that both partially and simultaneously have an effect. This means that sales growth,profitability and liquidity have a very big role in the company's performance.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129595612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
ANALISIS KINERJA PEGAWAI PADA BADAN PENGELOLAAN KEUANGAN DAN ASET DAERAH KABUPATEN LAMPUNG UTARA 分析南榜摄政区域和资产管理机构的员工表现
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2019-07-17 DOI: 10.47768/gema.v11i2.164
Andy Fitriyadi Dharma Tilaar
{"title":"ANALISIS KINERJA PEGAWAI PADA BADAN PENGELOLAAN KEUANGAN DAN ASET DAERAH KABUPATEN LAMPUNG UTARA","authors":"Andy Fitriyadi Dharma Tilaar","doi":"10.47768/gema.v11i2.164","DOIUrl":"https://doi.org/10.47768/gema.v11i2.164","url":null,"abstract":"uncover performance issues. It is attracting writers to research and study further by testing andanalyzing the extent to which \"The Influence of Leadership Styles and Motivation Work To PerformanceEmployees Dinas Sosial, Tenaga Kerja dan Transmigrasi Kabupaten Lampung Tengah \". Thehypothesis is: Suspected leadership style and work motivation affect the performance of Social ServiceEmployees Manpower and Dinas Sosial, Tenaga Kerja dan Transmigrasi Kabupaten LampungTengah.This research was conducted using survey method. The entire population is in the EmployeeDinas Sosial, Tenaga Kerja dan Transmigrasi Kabupaten Lampung Tengah regency as many as 55people, in which samples were taken using saturated sample. The reliability of the instrument iscalculated by the formula product moment correlation, while the reliability of the instrument is calculatedby the formula Alpha crobach.Results of research leadership style and work motivation affect the performance of Dinas Sosial,Tenaga Kerja dan Transmigrasi Kabupaten Lampung Tengah with a coefficient of determination of43.3% (percent) of the variation of the effect of changes in leadership style and work motivation mayexplain Employee Performance and Dinas Sosial, Tenaga Kerja dan Transmigrasi Kabupaten LampungTengah. Whereas 56.7% (percent) the rest is the influence of variables or other factors outside themodel.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116222613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS PENJUALAN CABLE SUPREME PADA PT. SUMBER MAKMUR ADIPRAYOGA 凯布尔最高统治者对财富来源ADIPRAYOGA的销售分析
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2019-07-17 DOI: 10.47768/gema.v11i2.168
Yohannes P Kumagaya, Veronika Debora
{"title":"ANALISIS PENJUALAN CABLE SUPREME PADA PT. SUMBER MAKMUR ADIPRAYOGA","authors":"Yohannes P Kumagaya, Veronika Debora","doi":"10.47768/gema.v11i2.168","DOIUrl":"https://doi.org/10.47768/gema.v11i2.168","url":null,"abstract":"This research aims to know the effect of price and product quality towards sales volume ofcable supreme in PT. Sumber Makmur Adiprayoga. The population that used in this study is 250customers of PT. Sumber Makmur Adiprayoga, and a sample is 100 respondents. Data collectiontechniques in this study was done by conducting interviews, observations, and distributingquestionnaires. Data analysis technique in this study used multiple linier regression, coefficients ofdetermination (R2), T-test, and F-test by using SPSS (Statistical Program and Service Solution) version20.0.Based on the results, the partial test (T-test) obtained t-count of price towards sales volume is6,334 greater than t-table of 1,984 and t-count of quality product towards sales volume is 8,907 greaterthan t-table of 1,984. Based on simultaneous testing (F-test) is f-count of 106,155 greater than f-table of3,09 then it can be concluded price and product quality has significant effect towards volume of cablesupreme in PT. Sumber Makmur Adiprayoga. Result of the coefficients determination (R2) is 0,686indicated that sales volume are influenced by the price and product quality of 68,6% , while the rest of31,4% are influenced by other factors.Based on the conclusions, the suggestion in this research is PT. Sumber Makmur Adiprayogamust provide discounts customers, examine the quality of Cable Supreme products, by improving theaesthetics and reliability of the product, and review the price and quality of products to achieve salesvolume target.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134022142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS RASIO KEUANGAN TERHADAP PEMBAGIAN SISA HASIL USAHA PADA KOPERASI KREDIT ANUGERAH BANDARJAYA LAMPUNG TENGAH
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2019-07-17 DOI: 10.47768/gema.v11i2.167
Agnes Susana Merry Purwati
{"title":"ANALISIS RASIO KEUANGAN TERHADAP PEMBAGIAN SISA HASIL USAHA PADA KOPERASI KREDIT ANUGERAH BANDARJAYA LAMPUNG TENGAH","authors":"Agnes Susana Merry Purwati","doi":"10.47768/gema.v11i2.167","DOIUrl":"https://doi.org/10.47768/gema.v11i2.167","url":null,"abstract":"Financial ratio is to be an analytical tool that have an important influence the progress andsuccess of a company in managing its finances. For the case of the research, the Anugerah CreditUnion Bandarjaya is the object to be researched by the author. In this research, the authors tooks theresearch variable such us Liquidity, Solvability, and Rentability Ratio based on variable Remaining ofBusiness Results (SHU).The purpose of the research is to find out the influence of Liquidity Ratio, Solvability Ratio, andRentability Ratio to the result of Remaining of Business Results (SHU). The author hopes that in thenext period the Anugerah Credit Union Bandarjaya can improve its efficiency and effectiveness infinancial performance. This is based on the year of the research period, there is a decrease in theRemaining of Business Results (SHU).The results of the research shows that the Liquidity Ratio (Current Ratio) has influencedpositively and significantly on the Remaining of Business Results (SHU), the Solvability Ratio (Debt toEquity Ratio) has influenced positively and significantly on the Remaining of Business Results (SHU),the Rentability Ratio (Return On Equity) has influenced positively and significantly on the Remaining ofBusiness Results (SHU). Simultaneously (together), Current Ratio (CR), Debt to Equity Ratio (DER),and Return On Equity (ROE) has influenced positively and significantly on the Remaining of BusinessResults (SHU) in Anugerah Credit Union Bandarjaya.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131682743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGUJIAN EFISIENSI PASAR BENTUK LEMAH PADA PASAR MODAL INDONESIA PERIODE 2014-2017 2014-2017年印尼资本市场效率测试薄弱环节
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2019-07-17 DOI: 10.47768/gema.v11i2.169
Eka Yulianti, D. Jayanti
{"title":"PENGUJIAN EFISIENSI PASAR BENTUK LEMAH PADA PASAR MODAL INDONESIA PERIODE 2014-2017","authors":"Eka Yulianti, D. Jayanti","doi":"10.47768/gema.v11i2.169","DOIUrl":"https://doi.org/10.47768/gema.v11i2.169","url":null,"abstract":"Investigate the current consumption of assets for the benefit of the future. The investment canbe done by only one in the capital market which means that the investment is invested in the initialcapital assets. Profit or the same value is aimed at the investor's main interest in investing not releasedfrom risk money. Such risks are inevitably uncertain about information movement in the stock market.Relevant information available can be used as a basis for making decisions when to buy shares orretain holdings of shares. In addition, information can also be a basis for consideration when to releaseshares or not to buy shares at all. This information relates to Efficient Market Hypothesis (HPE) whichcontinues to research in financial markets. One of the forms of the Efficient Market (HPE) hypothesis isthat market efficiency is a weak form that is examined in this study. This market efficiency form isrelated to random walk theory which assumes that past data is not related to present value.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134221689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
FAKTOR YANG MEMPENGARUHI KECURANGAN LAPORAN KEUANGAN DENGAN PERSPEKTIF FRAUD TRIANGLE (Studi Empiris pada Perusahaan Property, Real Estate dan Building Construction) 用《欺诈三角形》(fud Property, Property and Building Construction的实证研究)影响财务报表欺诈的因素。
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2019-07-17 DOI: 10.47768/gema.v11i2.165
Yohannes Suharsana, Chatarina Prisiena
{"title":"FAKTOR YANG MEMPENGARUHI KECURANGAN LAPORAN KEUANGAN DENGAN PERSPEKTIF FRAUD TRIANGLE (Studi Empiris pada Perusahaan Property, Real Estate dan Building Construction)","authors":"Yohannes Suharsana, Chatarina Prisiena","doi":"10.47768/gema.v11i2.165","DOIUrl":"https://doi.org/10.47768/gema.v11i2.165","url":null,"abstract":"This research is to analyzed influence of variable pressure which proxied by financial stability,external pressure, and financial target, and then variable opportunity which proxied by nature ofindustry, ineffective monitoring, and variable razionalization which proxied by auditor change withfraudulent financial statement which measured with fraud score model (F-Score).The sample used in this research are 26 companies of property, real estate, and buildingconstruction sector that listed in Indonesian Stock Exchange on the period 2011 to 2015. The type datathat used are secondary data, from the annual reports of companies sample.The result of this statistical research showed that the variables of financial stability thatmeasured with change in total asset ratio, financial target variable that measured with ROA (return onassets), and nature of industry variable that measured with the change in receivables ratio has positiveinfluence on the fraudulent financial statement. The research does not prove that external pressurevariable which measured with leverage ratio, ineffective monitoring variable which measured with thepercentage of board members who are outside members, and change auditor which measure withdummy variable has an influence on the fraudulent financial statement.","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"78 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120938666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS LOYALITAS PELANGGAN SMARTPHONE MEREK SAMSUNG GALAXY J5 PRO DI KABUPATEN PRINGSEWU
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2019-07-16 DOI: 10.47768/gema.v11i2.159
Desi Derina Yusda
{"title":"ANALISIS LOYALITAS PELANGGAN SMARTPHONE MEREK SAMSUNG GALAXY J5 PRO DI KABUPATEN PRINGSEWU","authors":"Desi Derina Yusda","doi":"10.47768/gema.v11i2.159","DOIUrl":"https://doi.org/10.47768/gema.v11i2.159","url":null,"abstract":"Advertising and brand image are important factors in creating positive and good CustomerLoyalty for a product. Advertising and brand image become a banchmark of the success of a companywhere as successfully applying the four things will affect customer loyalty and can increase sales sothat the achievement of a company's goal is profit and not forget to pay attention to the interests ofconsumers loyal to the product offered by the company. The purpose of this study is to describe theinfluence of advertising and brand image of customer loyalty. This study uses a sample of SamsungGalaxy J5 Pro smartphone users in Pringsewu, Lampung with as many as 60 respondents. Samplingtechnique using Snowball Sampling method. The data analysis method used is multiple linearregression. The results of this study indicate that advertising have a significant effect on customerloyalty, while brand image has no significant effect on customer loyalty","PeriodicalId":413913,"journal":{"name":"GEMA : Jurnal Gentiaras Manajemen dan Akuntansi","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131628147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信