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Korean Journal of Marketing最新文献

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The Interaction Effect between Partitioned Price Level and Prior Knowledge on Purchase Intention : Focusing on the Mediating Role of Pain of Paying and the Moderated Mediation Role of Temporal Distance 分割价格水平与先验知识对购买意愿的交互作用:支付痛苦的中介作用和时间距离的调节作用
Korean Journal of Marketing Pub Date : 2019-05-31 DOI: 10.15830/KJM.2019.34.2.85
Jae-ik Yoon, Kim， Han-Ku
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引用次数: 0
A Study on Introduction and Strategy of Public Administration Marketing - Focused on National Election Commission 公共行政营销的引进与策略研究——以全国选举委员会为例
Korean Journal of Marketing Pub Date : 2019-05-31 DOI: 10.15830/KJM.2019.34.2.135
J. Sung, Kim， Dai-Nyeon
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引用次数: 0
The Effects of Communal versus Agentic Nostalgia on the Evaluation of an Anthropomorphized Brand 社群怀旧与代理怀旧对人格化品牌评价的影响
Korean Journal of Marketing Pub Date : 2019-05-31 DOI: 10.15830/KJM.2019.34.2.107
S. Jun, Tae Min Kim
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引用次数: 0
Linking the Portfolio Strategy of B2B Customer Reference Marketing with Marketing Capability B2B客户参考营销组合策略与营销能力的关联
Korean Journal of Marketing Pub Date : 2019-05-31 DOI: 10.15830/KJM.2019.34.2.21
Lee， Han-Geun
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引用次数: 0
The Effects of Inspiration Information about a Product on Consumer Judgment 产品的激励信息对消费者判断的影响
Korean Journal of Marketing Pub Date : 1900-01-01 DOI: 10.15830/kjm.2019.34.3.95
김승은, Kyoungmi Lee
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引用次数: 0
Effects of Publicizing CSR Activities on Corporate Performance Mediating Brand Equity: A Moderated Mediation of Product and Service 企业社会责任活动宣传对企业绩效的中介作用:产品和服务的有调节中介作用
Korean Journal of Marketing Pub Date : 1900-01-01 DOI: 10.15830/kjm.2019.34.3.75
LeeJungwon, Cheol Park
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引用次数: 0
The Effects of a Friend’s Luxury Romantic Gift on the Longing for a Comparable One: The Mediation Effects of Women’s Social Comparison of Feeling Loved 朋友的奢华浪漫礼物对可比礼物渴望的影响:女性感觉被爱的社会比较的中介作用
Korean Journal of Marketing Pub Date : 1900-01-01 DOI: 10.15830/kjm.2019.34.3.1
Jinmyung Choi
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引用次数: 0
Response to the Characters Used in Cosmetic Package Design and Purchase Intention of Consumers 化妆品包装设计中使用的文字与消费者购买意愿的关系
Korean Journal of Marketing Pub Date : 1900-01-01 DOI: 10.15830/kjm.2019.34.3.25
N. Choi, L. A. Young, 장흔열
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引用次数: 1
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