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Korean Journal of Marketing最新文献

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How Far Can Good Will Toward Social Enterprises Go? 对社会企业的善意能走多远？
Korean Journal of Marketing Pub Date : 2024-02-29 DOI: 10.15830/kjm.2024.39.1.61
Sowon Ahn
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引用次数: 0
A Study on the Strategic Design of ESG Management Activities Using Conjoint Analysis 利用联合分析法研究环境、社会和治理管理活动的战略设计
Korean Journal of Marketing Pub Date : 2024-02-29 DOI: 10.15830/kjm.2024.39.1.107
Jongho Huh, Gaeun Lee, Heesu Jeon, Hyunsoo Cho, Seojeong Hwang
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引用次数: 0
The Role of Brand in the Charitable Organizations Sector 品牌在慈善组织领域的作用
Korean Journal of Marketing Pub Date : 2024-02-29 DOI: 10.15830/kjm.2024.39.1.83
Hyowon Hyun, Jungkun Park, Yeh Ting Yu, Jihwan Yum
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引用次数: 0
The Effects of Consumer Choice for Donation in Cause Related Marketing 消费者选择捐赠对公益营销的影响
Korean Journal of Marketing Pub Date : 2024-02-29 DOI: 10.15830/kjm.2024.39.1.33
Jae-Do Song
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引用次数: 0
A Review of Regression Discontinuity Designs for Marketing Research 营销研究中的回归不连续设计综述
Korean Journal of Marketing Pub Date : 2024-02-29 DOI: 10.15830/kjm.2024.39.1.1
Kyoung Cheon Cha, Seon Hwa Kim
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引用次数: 0
An Image Measurement Scale for Media 媒体图像测量表
Korean Journal of Marketing Pub Date : 2023-11-30 DOI: 10.15830/kjm.2023.38.4.97
Jae Hyeon Jeong, Geonha Kim
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引用次数: 0
A Study on Platform and User Characteristics Affecting Engagement, Satisfaction and Continuous Usage Intention of Metaverse: Focusing on the Moderating Effect of Variety Seeking 影响 "元海外 "参与度、满意度和持续使用意向的平台和用户特征研究：关注寻求多样性的调节效应
Korean Journal of Marketing Pub Date : 2023-11-30 DOI: 10.15830/kjm.2023.38.4.65
Jei Young Lee, Myoung-Soung Lee
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引用次数: 0
What do People Ascertain through the Online Reviews?: Identifying Factors Influencing New User’s Service Adoption Intention 人们通过在线评论了解什么？识别影响新用户服务采用意向的因素
Korean Journal of Marketing Pub Date : 2023-11-30 DOI: 10.15830/kjm.2023.38.4.45
Mun Ki Kim, Sang-Lin Han
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引用次数: 0
The Impact of COVID-19 on New Product Diffusion: Evidence from the Korean Movie Market COVID-19 对新产品扩散的影响：韩国电影市场的证据
Korean Journal of Marketing Pub Date : 2023-11-30 DOI: 10.15830/kjm.2023.38.4.1
Youseok Lee, Jongdae Kim
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引用次数: 0
The Effects of Financial Constraints on Consumer Preference for Visual Density 金融约束对消费者视觉密度偏好的影响
Korean Journal of Marketing Pub Date : 2023-08-31 DOI: 10.15830/kjm.2023.38.3.119
Chaeyeong Kim
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引用次数: 0
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