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La Revue Des Sciences De Gestion, Direction Et Gestion最新文献

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Moteurs de performance et stratégies d’exécution. Comment les directeurs généraux mettent-ils en oeuvre leurs objectifs ? 性能驱动和执行策略。总干事如何实现他们的目标?
La Revue Des Sciences De Gestion, Direction Et Gestion Pub Date : 2009-03-01 DOI: 10.1051/LARSG/2009003
Vincent Sabourin
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引用次数: 0
Marketing territorial : Appréciation du rayonnement international des villes et des régions du monde par le nombre de leurs références sur les moteurs de recherche web 区域营销:通过网络搜索引擎上的参考数量来评估世界城市和地区的国际影响力
La Revue Des Sciences De Gestion, Direction Et Gestion Pub Date : 2008-11-01 DOI: 10.1051/LARSG/2008052
Jérôme Baray
{"title":"Marketing territorial : Appréciation du rayonnement international des villes et des régions du monde par le nombre de leurs références sur les moteurs de recherche web","authors":"Jérôme Baray","doi":"10.1051/LARSG/2008052","DOIUrl":"https://doi.org/10.1051/LARSG/2008052","url":null,"abstract":"Territory marketing : A valuation of cities and world areas international influence measured by the number of their web search engines references by Jerome Baray The influence of cities and areas on a world level is a function of the importance which they can acquire progressively or under the full glare of the media on the political, industrial, cultural and tourism levels. The notoriety of a geographical entity has an impact on the number of evocations in newspapers, on tv or on the number of manufactured goods which are associated to its name. However, the World Wide Web constitutes to some extent the filigree of this international influence of geographical areas which can be appreciated by the frequency of their references on Internet pages. The number of quotations of a name on the Web is measured classically by consultation of the principal international search engines (Google, Altavista...). The present research shows, thanks to the design of an analysis software, that the most quoted French areas on Internet are in addition to the Paris area, the coastal Provence, the Riviera and Brittany. The territories radiation is a strategic challenge for local communities who wish to keep their development and boost their competitiveness.. Following this, a further research will be to create a barometer able to describe the dynamic trend of cities spatial influence at a world scale.","PeriodicalId":412238,"journal":{"name":"La Revue Des Sciences De Gestion, Direction Et Gestion","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127541250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Entre volonté entrepreneuriale et réalité repreneuriale : une illustration dans le secteur de l’hôtellerie-restauration indépendante 在创业意愿和创业现实之间:独立酒店和餐饮行业的一个例子
La Revue Des Sciences De Gestion, Direction Et Gestion Pub Date : 2008-11-01 DOI: 10.1051/LARSG/2008055
A. D'andria
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引用次数: 2
Le nouveau « pricing » en Revenue Management : Vers l'intégration de la valeur-vie du client 收益管理中的新定价:面向客户终身价值的整合
La Revue Des Sciences De Gestion, Direction Et Gestion Pub Date : 2008-11-01 DOI: 10.1051/LARSG/2008048
Alain Capiez, Elizabeth Poutier
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引用次数: 2
Les communications interpersonnelles, fondement des nouvelles techniques de communication en marketing ? 人际沟通，市场营销中新的沟通技巧的基础?
La Revue Des Sciences De Gestion, Direction Et Gestion Pub Date : 2008-11-01 DOI: 10.1051/LARSG/2008057
Cécile Maunier
{"title":"Les communications interpersonnelles, fondement des nouvelles techniques de communication en marketing ?","authors":"Cécile Maunier","doi":"10.1051/LARSG/2008057","DOIUrl":"https://doi.org/10.1051/LARSG/2008057","url":null,"abstract":"","PeriodicalId":412238,"journal":{"name":"La Revue Des Sciences De Gestion, Direction Et Gestion","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133164495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
La technique du leurre en situation d’achat : Impact du renforcement d’une décision sur le renoncement 购买情况下的诱惑技巧:强化决策对放弃的影响
La Revue Des Sciences De Gestion, Direction Et Gestion Pub Date : 2008-11-01 DOI: 10.1051/LARSG/2008049
N. Guéguen, C. Jacob
{"title":"La technique du leurre en situation d’achat : Impact du renforcement d’une décision sur le renoncement","authors":"N. Guéguen, C. Jacob","doi":"10.1051/LARSG/2008049","DOIUrl":"https://doi.org/10.1051/LARSG/2008049","url":null,"abstract":"","PeriodicalId":412238,"journal":{"name":"La Revue Des Sciences De Gestion, Direction Et Gestion","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121486251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
L’influence des facteurs d’ambiance sur le comportement du consommateur : musique ou silence ? Application au secteur des télécommunications 环境因素对消费者行为的影响:音乐还是沉默?在电信行业的应用
La Revue Des Sciences De Gestion, Direction Et Gestion Pub Date : 2008-11-01 DOI: 10.1051/LARSG/2008058
H. B. Hafsia, M. Zghal, F. Driss
{"title":"L’influence des facteurs d’ambiance sur le comportement du consommateur : musique ou silence ? Application au secteur des télécommunications","authors":"H. B. Hafsia, M. Zghal, F. Driss","doi":"10.1051/LARSG/2008058","DOIUrl":"https://doi.org/10.1051/LARSG/2008058","url":null,"abstract":"","PeriodicalId":412238,"journal":{"name":"La Revue Des Sciences De Gestion, Direction Et Gestion","volume":"723 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125640229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Le changement organisationnel des entreprises de la net-économie 网络经济企业的组织变革
La Revue Des Sciences De Gestion, Direction Et Gestion Pub Date : 2008-11-01 DOI: 10.1051/LARSG/2008050
Jeân-Jâcques Pluchârt
{"title":"Le changement organisationnel des entreprises de la net-économie","authors":"Jeân-Jâcques Pluchârt","doi":"10.1051/LARSG/2008050","DOIUrl":"https://doi.org/10.1051/LARSG/2008050","url":null,"abstract":"","PeriodicalId":412238,"journal":{"name":"La Revue Des Sciences De Gestion, Direction Et Gestion","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121981642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
La relation entre la perception de la qualité et la fidélité : Une application aux sites web commerciaux 质量感知与忠诚度的关系:商业网站的应用
La Revue Des Sciences De Gestion, Direction Et Gestion Pub Date : 2008-11-01 DOI: 10.1051/LARSG/2008053
A. Boyer, A. Nefzi
{"title":"La relation entre la perception de la qualité et la fidélité : Une application aux sites web commerciaux","authors":"A. Boyer, A. Nefzi","doi":"10.1051/LARSG/2008053","DOIUrl":"https://doi.org/10.1051/LARSG/2008053","url":null,"abstract":"","PeriodicalId":412238,"journal":{"name":"La Revue Des Sciences De Gestion, Direction Et Gestion","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125625158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
L’impact de la relation « éthique-confiance » sur l’intention d’achat du consommateur : cas des produits respectueux de l’environnement “道德-信任”关系对消费者购买意愿的影响:以环保产品为例
La Revue Des Sciences De Gestion, Direction Et Gestion Pub Date : 2008-11-01 DOI: 10.1051/LARSG/2008054
Aïda Baccouche Ben Amara, M. Zghal
{"title":"L’impact de la relation « éthique-confiance » sur l’intention d’achat du consommateur : cas des produits respectueux de l’environnement","authors":"Aïda Baccouche Ben Amara, M. Zghal","doi":"10.1051/LARSG/2008054","DOIUrl":"https://doi.org/10.1051/LARSG/2008054","url":null,"abstract":"","PeriodicalId":412238,"journal":{"name":"La Revue Des Sciences De Gestion, Direction Et Gestion","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2008-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124272932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
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