Marketing territorial : Appréciation du rayonnement international des villes et des régions du monde par le nombre de leurs références sur les moteurs de recherche web

Territory marketing : A valuation of cities and world areas international influence measured by the number of their web search engines references by Jerome Baray The influence of cities and areas on a world level is a function of the importance which they can acquire progressively or under the full glare of the media on the political, industrial, cultural and tourism levels. The notoriety of a geographical entity has an impact on the number of evocations in newspapers, on tv or on the number of manufactured goods which are associated to its name. However, the World Wide Web constitutes to some extent the filigree of this international influence of geographical areas which can be appreciated by the frequency of their references on Internet pages. The number of quotations of a name on the Web is measured classically by consultation of the principal international search engines (Google, Altavista...). The present research shows, thanks to the design of an analysis software, that the most quoted French areas on Internet are in addition to the Paris area, the coastal Provence, the Riviera and Brittany. The territories radiation is a strategic challenge for local communities who wish to keep their development and boost their competitiveness.. Following this, a further research will be to create a barometer able to describe the dynamic trend of cities spatial influence at a world scale.