Revista Cientifica Hermes最新文献

{"title":"Storytelling em Organizações: uma ferramenta de gestão e liderança","authors":"Celso Huerta Gimenes, D. Marin, Jeferson Ricardo Marin, Roberto Correa de Mello","doi":"10.21710/RCH.V3I0.34","DOIUrl":"https://doi.org/10.21710/RCH.V3I0.34","url":null,"abstract":"Um lider bem sucedido e, um bom contador de historias. Storytelling (contar historias)sempre foi um recurso fundamental nos grupos humanos: neles, as historias sao usadas parasocializar, comunicar, liderar, planejar, pensar, ensinar, motivar, enganar, entender, advertir etantos outros fins. Uma historia marcante, contada e repetida pelos dirigentes de umaorganizacao e, normalmente, mais motivadora para seus colaboradores do que manuais,normas e procedimentos escritos. No âmbito das organizacoes, os lideres geralmente se valemdas competencias em contar historias (metaforas, parabolas, casos, chavoes, piadas) paradivulgar suas politicas, seus planos e modos de agir. Com base na literatura disponivel, estetrabalho apresenta um panorama sobre o tema, a fim de colaborar com a disseminacao, para asorganizacoes brasileiras, sobre a utilizacao de storytelling. Conclui-se que o storytelling setornou mais uma ferramenta a ser utilizada pelos lideres, cujos resultados de sua aplicacaoainda nao foram divulgados de forma ampla, devido ao ineditismo do tema, tendo-se apenasalguns relatos de sua utilizacao.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"07 1","pages":"37-43"},"PeriodicalIF":0.1,"publicationDate":"2010-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TECNOLOGIAS LIMPAS NAS MICRO E PEQUENAS EMPRESAS: EVIDÊNCIAS EMPÍRICAS SOBRE O IMPACTO DAS REGULAMENTAÇÕES AMBIENTAIS.","authors":"O. V. D. Silva, F. Santos","doi":"10.21710/rch.v3i0.33","DOIUrl":"https://doi.org/10.21710/rch.v3i0.33","url":null,"abstract":"EnglishThis article aims to comprehend the forces which regulate the interaction between companiesand environment, mainly the ones obliged by environmental laws. Our main proposition is toRevista Cientifica Hermes 3: 24-36, 2010learn that environmental regulations can show the gaps in the processes of environmentmanagement, suggest improvements, increase awareness on environment problems, reduceexpenses for companies as well as become an unnecessary cost to the company andconsequently jeopardize the competitiveness or impose barriers to clean technologiesinnovations for the productive process. This paper uses an exploratory study in micro andsmall businesses and the results display that it is not possible yet to confirm thatenvironmental laws can change the productive processes to reduce pollution and that thecompanies which introduced changes according to the regulations had some level of supportfrom universities or research institutions. portuguesEste artigo se insere no esforco, atualmente em curso, de compreender as forcas que regulama interacao entre empresas e meio ambiente, mais especificamente aquelas induzidas pelasregulamentacoes ambientais. A proposicao fundamental do artigo e que a regulamentacaoambiental pode tanto evidenciar lacunas nos processos de gestao ambiental, sugerir potenciaismelhorias, aumentar a sensibilizacao para os problemas ambientais, reduzir a incerteza dosinvestimentos ambientais e criar condicoes para a inovacao, como tambem, representar maisum custo para as empresas e, como tal, prejudicar a competitividade ou impor barreiras ainovacao, por meio da nao utilizacao de tecnologias limpas no processo produtivo. O presenteartigo apresenta os resultados de um estudo exploratorio realizado em micro e pequenasempresas. Os resultados obtidos mostram que ainda nao e possivel afirmar que asregulamentacoes ambientais sao vetores indutores de alteracoes do processo produtivovisando a reducao na geracao de residuos, efluentes liquidos e emissoes atmosfericas. Osresultados mostram, tambem, que as empresas que introduziram modificacoes em seusprocessos produtivos, devido as regulamentacoes ambientais, tiveram algum tipo de apoio deinstituicoes universitarias ou de pesquisa.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"3 1","pages":"24-36"},"PeriodicalIF":0.1,"publicationDate":"2010-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comportamento do Consumidor: motivação do consumidor e percepção de consumo, em particular no mercado de luxo","authors":"Sérgio S. M. Pita Gimeno","doi":"10.21710/RCH.V3I0.35","DOIUrl":"https://doi.org/10.21710/RCH.V3I0.35","url":null,"abstract":"Estudos demograficos, localizacao, levantamentos socioeconomicos, alem de tracos culturais,explicam parcialmente as opcoes de compra dos consumidores. Assim, o objetivo destetrabalho e realizar uma discussao teorica sobre a atitude de compra e os processos envolvidosbem como possiveis motivacoes para o consumo de luxo. Historicamente, a posse demateriais raros nao atendia a nenhuma necessidade basica, mas a um exibicionismo eostentacao que procurava dar ao possuidor um diferencial. Atualmente, a mudanca de habitosdecorrente de forcas economicas tem gerado novos padroes de consumo, e conhecer ossignificados por detras deste pode fornecer uma vantagem competitiva crucial para asorganizacoes.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"3 1","pages":"44-50"},"PeriodicalIF":0.1,"publicationDate":"2010-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Gestão de Pessoas em Administração Hospitalar / Sandra Benevento Bertelli. Rio de Janeiro: Qualitymark, 2004","authors":"Maria Lúcia Gili Massi","doi":"10.21710/RCH.V3I0.37","DOIUrl":"https://doi.org/10.21710/RCH.V3I0.37","url":null,"abstract":"","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"3 1","pages":"51-53"},"PeriodicalIF":0.1,"publicationDate":"2010-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A POSTURA CRÍTICA NA LEITURA DE TEXTOS JORNALÍSTICOS COMO FONTE DE INFORMAÇÃO PARA O ADMINISTRADOR PERANTE A CRISE","authors":"Lindiane Viviane Moretti, Ângela Paz Paixão Paz Paixão, David da Silva Marcelino, Valquíria Campos Alves, Mário Marques, Michael Kim","doi":"10.21710/rch.v2i0.26","DOIUrl":"https://doi.org/10.21710/rch.v2i0.26","url":null,"abstract":"This article aims to discuss how an Administrator should use the information he or she collects from newspapers and magazines. It also discusses the so called impartiality by journalists or publishers, claiming that all media vehicles have their interests, therefore the reader should be aware of these interests in order to select the most trustworthy data. To reach its purposes an interview, books, news and articles were used. Our results showed that the media is not impartial when publishing their news; consequently an administrator must filter the information received. It may be easier for an experienced and connected businessperson to make safer decisions.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"2 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2010-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Headhunter: os bastidores do mundo corporativo / Felipe Assumpção. São Paulo: Saint Paul Editora, 2009","authors":"Maria Lúcia Gili Massi","doi":"10.21710/rch.v2i0.30","DOIUrl":"https://doi.org/10.21710/rch.v2i0.30","url":null,"abstract":"","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"2 1","pages":"59-65"},"PeriodicalIF":0.1,"publicationDate":"2010-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A presença do argumento ecológico em anúncios publicitários em três revistas de circulação nacional","authors":"Klécia Gili Massi, Maria Lúcia Gili Massi","doi":"10.21710/rch.v1i1.15","DOIUrl":"https://doi.org/10.21710/rch.v1i1.15","url":null,"abstract":"Society has been looking for the industrialization process followed by an economic progress.In this search, the environmental resources have been used as unlimited. The consumer whoclaims social justice and environmental sustainability is making a conscientious consumption.One of the ways in which one person may have access to the corporation actions is throughthe green marketing. Thus, in this paper, we have aimed to verify if ecological appeals arepresent in some advertisements. We analyzed three magazines: EPOCA, from GloboRevista Cientifica Hermes 1: 10-18, 2009publishing house; Isto E, from Tres publishing house and Veja, from Abril publishing houseand we found 142 advertisements. Transport was the class which presented the greatestecological appeals, 58,82%, because of the Brazilian Institute of Environment and RenewableNatural Resources label, a legal obligation - Resolucao CONAMA No 18, de 6 de maio de1986. Our results may help companies to have better product-consumer relationship andhigher social and environmental value.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"1 1","pages":"10-18"},"PeriodicalIF":0.1,"publicationDate":"2009-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ciência, tecnologia e sustentabilidade Sócioambiental","authors":"G. Costa","doi":"10.21710/RCH.V1I1.16","DOIUrl":"https://doi.org/10.21710/RCH.V1I1.16","url":null,"abstract":"There is a global conjuncture of social and environmental unsustainability in which thecapitalist system of production and human being species are put at risk. The main subjectsdealt by environmentalists and the main dimensions where cultural transformation takes placein society through environmentalism are the conflicts involving science and technology,controlling of time and space, and constructing new identities. Science and technology arecentral tools in this process once innovations in the processing and production of goodsdepend on them. This is where the current situation comes from, for both problems andchange possibilities. A change in the current social thought structurally depends upon achange in the hegemonic scientific-technological paradigms.","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"1 1","pages":"19-29"},"PeriodicalIF":0.1,"publicationDate":"2009-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"VALORAÇÃO CONTINGENTE DE UMA OFICINA MECÂNICA NO MUNICÍPIO DE OSASCO, SP.","authors":"Klécia Gili Massi, A. Perez, Fernando Flores de Almeida, Letícia Novaes Smid, Luciana Aparecida Souto, Vilma Pereira Gomes Dário","doi":"10.21710/RCH.V1I1.18","DOIUrl":"https://doi.org/10.21710/RCH.V1I1.18","url":null,"abstract":"One of the ways human beings could change their actions to the environment is through environmental valuation, that is, the relation between cost and benefit in economical, social, individual and collective area. This work identified the client’s tendencies of an auto repair shop using a method that constructs hypothetical markets by asking if they would pay extra money for an environmental preservation act. 37 questionnaires were answered: men and young people were predisposed to pay 10% for preservation. The availability for paying was","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"01 1","pages":"42-48"},"PeriodicalIF":0.1,"publicationDate":"2009-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nosso GG em Havana / Pedro Juan Gutiérrez ; tradução Paulina Watch e Ari Roitman. – Rio de Janeiro: Objetiva, 2008","authors":"Klécia Gili Massi","doi":"10.21710/RCH.V1I1.20","DOIUrl":"https://doi.org/10.21710/RCH.V1I1.20","url":null,"abstract":"","PeriodicalId":41143,"journal":{"name":"Revista Cientifica Hermes","volume":"1 1","pages":"71-72"},"PeriodicalIF":0.1,"publicationDate":"2009-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68199655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}