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Handbook of Research on Customer Engagement最新文献

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Practices, engagement, and service systems as a holistic perspective on technological actors 作为技术参与者的整体视角的实践、参与和服务系统
Handbook of Research on Customer Engagement Pub Date : 2019-11-11 DOI: 10.4337/9781788114899.00018
Jennifer Chandler
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引用次数: 0
Review of engagement drivers for an instrument to measure customer engagement marketing strategy 评估客户参与营销策略的工具的参与驱动因素
Handbook of Research on Customer Engagement Pub Date : 2019-11-11 DOI: 10.4337/9781788114899.00020
Shiri D. Vivek, Cynthia Kazanis, Ingita Jain
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引用次数: 2
Customer Engagement and Networked Environments 客户参与和网络环境
Handbook of Research on Customer Engagement Pub Date : 2019-11-11 DOI: 10.4337/9781788114899.00026
S. Beatty
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引用次数: 1
Temporality of customer engagement in service innovation: a theoretical model 服务创新中顾客参与的时间性:一个理论模型
Handbook of Research on Customer Engagement Pub Date : 2019-11-11 DOI: 10.4337/9781788114899.00025
Amela Karahasanovic, L. Hollebeek, Dimitra Chasanidou, C. Gurau
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引用次数: 3
Customer Engagement and Marketing Practice 客户参与和营销实践
Handbook of Research on Customer Engagement Pub Date : 2019-11-11 DOI: 10.4337/9781788114899.00006
V. Kumar
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引用次数: 1
Customer engagement and organizational performance: a service-dominant logic perspective 客户参与和组织绩效:服务主导的逻辑视角
Handbook of Research on Customer Engagement Pub Date : 2019-11-11 DOI: 10.4337/9781788114899.00022
C. Leckie, M. Nyadzayo, L. Johnson
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引用次数: 1
A web site engagement measurement for digital marketers 针对数字营销人员的网站参与度测量
Handbook of Research on Customer Engagement Pub Date : 2019-11-11 DOI: 10.4337/9781788114899.00024
Antonio Hyder, Otto Regalado-Pezúa
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引用次数: 0
Customer Engagement and Organizational Performance 顾客参与与组织绩效
Handbook of Research on Customer Engagement Pub Date : 2019-11-11 DOI: 10.4337/9781788114899.00019
B. Calder
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引用次数: 0
Applying design thinking to innovate, validate, and implement new digital services 运用设计思维来创新、验证和实施新的数字服务
Handbook of Research on Customer Engagement Pub Date : 2019-11-11 DOI: 10.4337/9781788114899.00009
Njål Sivertstøl, A. Fjuk
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引用次数: 1
Personality-based consumer engagement styles: conceptualization, research propositions and implications 基于个性的消费者参与风格:概念、研究主张和启示
Handbook of Research on Customer Engagement Pub Date : 2019-11-11 DOI: 10.4337/9781788114899.00017
L. Hollebeek, J. Islam, K. Macky, Takashi Taguchi, C. Costley, Dale Smith
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引用次数: 10
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