Micro & Macro Marketing最新文献

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Le scelte dei consumatori presso la distribuzione: determinanti e misure 消费者在分销中的选择:决定因素和措施
Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/2815
M. Bella, Paolo Malfagia
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引用次数: 1
Canali distributivi e domanda senior 分销渠道和高级应用
Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/18862
Francesco Casarin
{"title":"Canali distributivi e domanda senior","authors":"Francesco Casarin","doi":"10.1431/18862","DOIUrl":"https://doi.org/10.1431/18862","url":null,"abstract":"","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"2014 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128750246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
I virtual stores italiani: i risultati di un'indagine empirica 意大利虚拟商店:经验调查的结果
Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/2738
S. Castaldo, K. Premazzi
{"title":"I virtual stores italiani: i risultati di un'indagine empirica","authors":"S. Castaldo, K. Premazzi","doi":"10.1431/2738","DOIUrl":"https://doi.org/10.1431/2738","url":null,"abstract":"","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129067184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Gli effetti della crisi sul rapporto banca-cliente 危机对银行客户关系的影响
Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/73351
V. Pacelli, S. S. Labini
{"title":"Gli effetti della crisi sul rapporto banca-cliente","authors":"V. Pacelli, S. S. Labini","doi":"10.1431/73351","DOIUrl":"https://doi.org/10.1431/73351","url":null,"abstract":"It is widely believed that the recent international financial crisis haschanged the bank customer preferences and behaviors leading to a generalizedloss of confidence in the banking system.The aim of this study is to verify whether or not there has been areal loss of confidence in banks' customers and if bank workers perceivedthis phenomenon. In particular, in order to investigate the perceptionof the banking industry, we have choose to focus our researchon local banks, which are characterized by proximity to the territoryand a close relationship with their customers.Because of the close interdependence with the social and economiccommunities in which it is established, the local bank is expected tomore easily perceive any change in customer behavior. The impact ofthe crisis on bank customer relationship is examined through the analysisof the literature. The perception of the banks by the crisis impacton their client relationships is investigated by interviewing a sample ofsome employees of local banks operating in Italy.The work concludes with an analysis of possible competitive levers activatedby local banks to consolidate the relationship with its customers.The research results indicate that there was a change in bank-customerrelationship as a consequence of the crisis and that this changewas perceived by banks employees.","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129270929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ll social ed il mobile commerce secondo gli esperti di digital marketing 所有社交媒体都将移动商务作为数字营销的第二专业
Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/76502
Annaluce Latorre, M. Vernuccio
{"title":"ll social ed il mobile commerce secondo gli esperti di digital marketing","authors":"Annaluce Latorre, M. Vernuccio","doi":"10.1431/76502","DOIUrl":"https://doi.org/10.1431/76502","url":null,"abstract":"Advances in social media and mobile communication have ledto the development of \"social\" and \"mobile commerce\". Stemming from aliterature review, this paper aims to explore practitioners' interpretative perspective of the phenomena. To this purpose, we have drawn upon 25 in-depth interviews with Italian digital marketing specialists and examined their point of view using content analysis techniques. The findings show the characteristics, potentialities and critical aspects of \"social\" and \"mobile commerce\" in Italy.","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126762931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumo culturale "di massa" e nuove forme di offerta: il caso Linea d'Ombra “大众”文化消费和新的供应形式:灰色地带的情况
Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/20931
M. Calcagno, Sergio Faccipieri, E. Rocco
{"title":"Consumo culturale \"di massa\" e nuove forme di offerta: il caso Linea d'Ombra","authors":"M. Calcagno, Sergio Faccipieri, E. Rocco","doi":"10.1431/20931","DOIUrl":"https://doi.org/10.1431/20931","url":null,"abstract":"","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126773812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Verso un’economia sostenibile: la prospettiva del marketing 迈向可持续经济:营销视角
Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/100334
G. Cristini
{"title":"Verso un’economia sostenibile: la prospettiva del marketing","authors":"G. Cristini","doi":"10.1431/100334","DOIUrl":"https://doi.org/10.1431/100334","url":null,"abstract":"","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"630 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126874376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Piccole imprese: riflessioni sulla «successione relazionale» 小企业:对“关系继承”的思考
Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/75381
R. Fiocca
{"title":"Piccole imprese: riflessioni sulla «successione relazionale»","authors":"R. Fiocca","doi":"10.1431/75381","DOIUrl":"https://doi.org/10.1431/75381","url":null,"abstract":"","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130571987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Psychological Foundations of Marketing 市场营销的心理学基础
Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.4324/9780203083208
E. Lozza
{"title":"Psychological Foundations of Marketing","authors":"E. Lozza","doi":"10.4324/9780203083208","DOIUrl":"https://doi.org/10.4324/9780203083208","url":null,"abstract":"","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123867596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Le professioni dello psicologo: fra difesa dell'esistente e ricerca di nuovi posizionamenti 心理学家的职业:在保护现有的工作和寻找新的工作之间
Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/13052
A. Bosio, E. Lozza, Robert Bergonzi
{"title":"Le professioni dello psicologo: fra difesa dell'esistente e ricerca di nuovi posizionamenti","authors":"A. Bosio, E. Lozza, Robert Bergonzi","doi":"10.1431/13052","DOIUrl":"https://doi.org/10.1431/13052","url":null,"abstract":"","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123911662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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