Micro & Macro Marketing最新文献_第10页

Preoccupati dal petrolio gli italiani si affidano alle rinnovabili 担心石油，意大利人依赖可再生能源

Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/37991

Carlo Erminero, Fabio Patritti

引用次数: 0

La globalizzazione nel settore della moda 时尚界的全球化

Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/2355

Scott Fellows

引用次数: 0

Customer based view: dai principi alle azioni 从原则到行动

Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/2875

Enrico Valdani, B. Busacca

引用次数: 5

The Premium Private Label from the Perspective of Supply Chain Players: An Explorative Analysis 供应链参与者视角下的优质自有品牌:探索性分析

Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/91414

G. Cristini, Cristina Zerbini, E. Martini

{"title":"The Premium Private Label from the Perspective of Supply Chain Players: An Explorative Analysis","authors":"G. Cristini, Cristina Zerbini, E. Martini","doi":"10.1431/91414","DOIUrl":"https://doi.org/10.1431/91414","url":null,"abstract":"The private label plays an increasingly important role among the competitive strategies being implemented by the major retailers in the consumer goods field. In fact, during the process of growing market penetration within the various categories, we have seen more strategies aimed at greater segmentation, in large part due to the attempt to match the new needs conveyed by the end consumers. More specifically, an increase in the number of shares has been noted in the premium segment, where, as everyone knows, the key factors for success do not depend only on pricing but also on product quality. In light of this evidence, the present study explores the importance of a premium private label's success factors (e.g., quality, sustainability and diversity) according to the perspectives and expectations of the different players operating along the supply chain, such as copackers, distributors and, of course, consumers. To be more precise, the objective of this study is to prove that differences exist between the various players' judgment of the premium private label's success factors, and therefore providing us a better understanding of which retail actions should be taken to increase both market shares and user satisfaction. The results found in this paper may provide useful information not only for brand managers working in the Italian distribution, but also for scholars and representatives of private and public institutions.","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122354533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dal mercato locale al mercato globale: il caso di una media impresa di torrefazione 从当地市场到全球市场:一个中型烘焙公司的例子

Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/81839

F. Pascucci

{"title":"Dal mercato locale al mercato globale: il caso di una media impresa di torrefazione","authors":"F. Pascucci","doi":"10.1431/81839","DOIUrl":"https://doi.org/10.1431/81839","url":null,"abstract":"The primary purpose of this paper is to investigate the internationalization strategy of an Italian medium-sized firm, with a particular focus to the entry strategy in foreign markets. The research questions are the following: 1. What are the main drivers of the firm's internationalization process? 2. How the process has been developed (how, when and where)? 3. How is the entry strategies portfolio arranged? From a methodological point of view, the empirical research is based on a case study analysis, regarding an Italian roasting firm: Kimbo Spa. Espresso coffee is one of the most important Made in Italy products, and the Italian roasting industry is strongly export-oriented. At present, coffee is a «global beverage» and foreign demand has been growing for several years. In addition, Italian market is mature, with an intense competition and both these conditions favour the internationalization of roasting firms. The firm analysed is interesting for two main reasons: first of all, it's a medium-sized firm and recently there is a growing attention to this particular type of firm as regards to its international performance both in business and academic press; secondly, studies about the roasting industry are very few, even if this sector is extremely relevant for domestic economy. The findings emerged from the case study permit to strengthen some theoretical indications and to contradict some others.","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130198730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Manufacturers' Involvement in In-store Visual Merchandising, with a Focus on Digital Technologies 制造商参与店内视觉营销，以数字技术为重点

Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/96470

C. Mauri, Karin Maria Laura Zaghi

引用次数: 0

I cavalli vincenti del gambling: uno studio esplorativo su motivi e credenze dei giocatori 赌博的赢家:对玩家动机和信念的探索性研究

Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/79728

B. Luceri, D. T. Vergura

引用次数: 2

Perspectives on Food Tourism 食品旅游展望

Micro & Macro Marketing Pub Date : 1900-01-01 DOI: 10.1431/86066

M. Martinengo, M. Gilli