Academic Journal of Management and Social Sciences最新文献

{"title":"Research on the Driving Effect of Digital Economy on the Modernization of Agriculture and Rural Development","authors":"Qihua Li, Vesarach Aumeboonsuke, Liqing Zhao","doi":"10.54097/j23xk697","DOIUrl":"https://doi.org/10.54097/j23xk697","url":null,"abstract":"To sort out the mechanism of the digital economy supporting the development of agricultural and rural modernization, the panel model is used to empirically analyze the impact and mechanism of the digital economy on the development of agricultural and rural modernization, using panel data of 30 Chinese provinces, autonomous regions, and municipalities from 2011 to 2020 as the research object. Research shows that the digital economy can positively promote the development of agricultural and rural modernization, that is, it has a significant driving effect; Heterogeneity analysis shows that there are regional differences in the driving effect of the digital economy on agriculture and rural areas, showing a development trend of \"Northeast > East > Central > West\"; Mechanism analysis shows that the level of economic development, the intensity of government support for agriculture, and the level of regional innovation are important paths for the digital economy to drive the development of agricultural and rural modernization. Further research found that the driving role of the digital economy in agricultural and rural modernization is affected by the level of economic development, the intensity of government support for agriculture, and the level of regional innovation, showing a threshold effect. The research findings can offer useful avenues for using the digital economy to propel the growth of agricultural and rural modernization in the future.","PeriodicalId":407479,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"48 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Marketing Strategy of Huishan Dairy Group under the Digital Background","authors":"Xiaowen Liu","doi":"10.54097/qpzfwy89","DOIUrl":"https://doi.org/10.54097/qpzfwy89","url":null,"abstract":"With the advent of the digital age, the wide application of its technology has a profound impact on the traditional marketing methods, so the marketing strategy that ADAPTS to the market has become more and more important in various industries. As an enterprise with a good reputation, Huishan Dairy Group's products are loved by the majority of consumers, but in order to occupy its own market share in today's market environment undergoing major changes, it needs to continue to carry out in-depth optimization. This study takes Huishan Dairy Group as the research object, uses SWOT analysis to discuss the group's marketing strategy under the digital background, and points out the existing problems of enterprise marketing, such as lack of digital marketing concept and system, low Internet penetration rate of digital marketing platform, and lack of digital professional marketing guidance. In addition, it puts forward optimization countermeasures and suggestions such as establishing a perfect digital marketing system, making full use of diversified digital marketing platforms, training digital marketing professionals, etc., in order to promote Huishan Dairy Group to grasp the opportunities of digital background, keep pace with The Times, and develop stably and continuously. ","PeriodicalId":407479,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"7 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Simple Analysis of the Quality, Cost, and Safety Management of Basic Construction in Universities","authors":"Yutong Fu, Jin-peng Zhou, Junfeng Zhang","doi":"10.54097/bb9y9645","DOIUrl":"https://doi.org/10.54097/bb9y9645","url":null,"abstract":"With the continuous development of higher education, both national and local governments have increased their investment in the construction of higher education infrastructure. There are various types of buildings that universities need to build, and most of the infrastructure construction in universities is sustainable. This leads universities to not only focus on the engineering construction itself, but also pay attention to the relationship between the engineering and the normal operation of existing campuses in infrastructure construction and management. This article analyzes the current focus of infrastructure management in universities from three aspects: quality, cost, safety, and civilization.","PeriodicalId":407479,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"13 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Exploration on the Ways of Tourism Integration to Promote Rural Revitalization from the Asset-based Perspective","authors":"Lianhao Chen, Jiajia Lu","doi":"10.54097/nga8xf37","DOIUrl":"https://doi.org/10.54097/nga8xf37","url":null,"abstract":"Under the background of the strategy of rural revitalization, the cultural revitalization of ethnic minority villages needs to explore the innovative ways of the integration of culture and tourism and the coordinated development of rural revitalization. From the perspective of asset-based theory, this paper uses literature research, Field research, in-depth interviews and other methods to understand the current situation of integration of culture and tourism in SW ancient villages, found that there are problems in ancient villages such as low government \"leadership attention,\" poor publicity effect of national characteristics culture, weak performance of intangible cultural heritage, and lack of talents to participate in rural revitalization construction. To put forward a proposal to help - to strengthen government support, to take a multi-pronged approach - to broaden publicity channels, Unique ways - highlighting ethnic characteristics, drinking water and thinking of the source - encouraging talent return, interlocking - connecting ethnic attractions, making the best use of - enabling social work sites and other suggestions, with a view to ancient villages have a new impetus for cultural revitalization, driving the integration of culture and tourism, and achieving rural revitalization.","PeriodicalId":407479,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"12 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Cases of Burner Accounts on Weibo: Do Burner Accounts Really Hide Your True Identity?","authors":"Hanyue Qin","doi":"10.54097/6a3xkp27","DOIUrl":"https://doi.org/10.54097/6a3xkp27","url":null,"abstract":"A burner account refers to “an often-temporary social media account that is created for the purpose of remaining anonymous”. On the one hand, Burner account users hide their private information, and on the other hand, they carry out bold self-disclosure in many aspects such as emotions and interests. Such user behavior research may be of great significance for us to understand the emotions and interests suppressed by acquaintances in the relationship society. Burner accounts are likely to continue to be a typical aspect of online communication for the foreseeable future as social media sites continue to struggle with the trade-offs between transparency and privacy. Meanwhile, the use of burner accounts also highlights the potential risks in the context of government supervision.","PeriodicalId":407479,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"88 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Addition of an Independent Injunction Procedure to the Codification of the Code of Civil Procedure","authors":"Zunbiao Ma","doi":"10.54097/msxt1324","DOIUrl":"https://doi.org/10.54097/msxt1324","url":null,"abstract":"This paper discusses the establishment of an independent injunction procedure in the codification of civil procedure law. Civil procedure law is an important guarantee for the effective implementation of the substantive law civil code, so the codification of civil procedure law is an important way to build a legal system, promote the rule of law in civil procedure, and improve the level of the rule of law. However, in response to the infringement of personality rights, the civil code provides for a system of preventive claims, the traditional civil procedure cannot effectively meet the needs of personality rights protection, and behavioral preservation procedures cannot meet the urgent need for right holders to immediately stop the infringement, to restore the rights of the original state of the demand for the establishment of an independent injunction procedure to deal with. Constructing an independent injunction procedure, should be based on the principle of procedural proportionality and the generalized procedural theory, combined with the views of the academic community and practical experience, to ensure that the injunction procedure is fast and effective.","PeriodicalId":407479,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"87 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Research on Marketing Strategy Management based on Customer Retention","authors":"Xianghan Zhang, Abhijit Ghosh, D. Ali","doi":"10.54097/rdcx2907","DOIUrl":"https://doi.org/10.54097/rdcx2907","url":null,"abstract":"This paper aims to explore marketing strategy management based on customer retention to enhance a company's competitiveness in a highly competitive market. In today's business landscape, where competition is fierce and customer acquisition costs are high, customer retention has emerged as a crucial strategy for businesses to maintain profitability and achieve sustained success. Through a comprehensive literature review and empirical research, we delve into the concept of customer retention and its significance in marketing strategy management. Customer retention refers to the ability of a company to retain existing customers and foster their loyalty over time. It goes beyond simply acquiring new customers and recognizes the value of nurturing and maintaining relationships with existing ones. By examining the interrelationship between customer retention and marketing strategy management, we shed light on the various strategies and tactics that companies can employ to enhance customer retention. This includes not only focusing on the initial sale but also on building long-term customer relationships. We delve into the importance of understanding customer needs, preferences, and behaviors to develop targeted marketing approaches that resonate with customers on a personalized level. Based on the literature review and empirical research, we propose a theoretical framework for analyzing the key factors and influencers of customer retention. This framework takes into account factors such as customer satisfaction, loyalty programs, and customer service, which have been identified as critical drivers of customer retention. By understanding and addressing these factors, companies can implement effective strategies to improve customer retention rates. Ultimately, the adoption of effective customer retention strategies can lead to sustainable competitive advantages for businesses. By reducing customer churn, increasing customer loyalty, and maximizing customer lifetime value, companies can differentiate themselves in the market, increase market share, and achieve long-term profitability.","PeriodicalId":407479,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"134 43","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140423339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Importance and Practical Strategies of Moral Education in the Management of Primary and Secondary Education","authors":"Chen Chen","doi":"10.54097/ywqwym39","DOIUrl":"https://doi.org/10.54097/ywqwym39","url":null,"abstract":"Moral Education, as an important part of education management in primary and secondary schools, is an important force to promote the all-round development of students. In recent years, in order to improve the moral quality of students, the state has put moral education into the education management of primary and secondary schools in order to promote the construction of educational modernization level, and thus train excellent talents for the society. Therefore, we need to change the old teaching ideas, starting from the students themselves, update the old teaching ideas, and promote the moral education in the development and implementation of education management.","PeriodicalId":407479,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"95 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring Telecommunication Fraud from A Student's Perspective","authors":"Shiyang Shen","doi":"10.54097/afvphb94","DOIUrl":"https://doi.org/10.54097/afvphb94","url":null,"abstract":"With the rapid development of the information society, the structure of crime has undergone significant changes, and traditional crime has continued to decline, in contrast to which the new type of cybercrime represented by telecommunication network fraud has become the current major form of crime. In the public's perception, most of the victims of telecommunication network fraud are elderly people who are not familiar with the network, middle-aged people who are frequently involved in financial investment and the financial market, or young people who have just entered the workplace and are in urgent need of stability. However, students, who seem to have nothing to do with money, are becoming a new target for fraudsters. Part of the reason is because of the students a large number of personal information has been improperly collected, use, another part of the reason is that the students just because there is no source of money, but in the face of temptation has no resistance, especially for the students who have been addicted to online games, excessive consumption, almost unable to resist a variety of deception.","PeriodicalId":407479,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"11 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Rule Boundary of Network Platform Security Guarantee Obligation","authors":"Yiting He","doi":"10.54097/95rrtx28","DOIUrl":"https://doi.org/10.54097/95rrtx28","url":null,"abstract":"Network platform, as the engine of economic development in the new era, is filled with all aspects of communication, information exchange and resource circulation in modern life. Disputes cannot be avoided in the process of participating in social life. While the network platform is active, it also produces many judicial practice problems with the characteristics of the network era, such as the network platform infringement. The problem of infringement in the Internet era has the characteristics of virtual abstraction in cyberspace. Different from traditional dangers such as kidnapping and intentional injury, Internet users may also face new risks such as cyber violence and loss of virtual property. The theoretical legitimacy of applying the security guarantee obligation from physical space to cyber space can be discussed from the aspects of subject nature, legal basis and legal variability. The content provisions on the security obligations of network platforms in the Civil Code are still vague, and the specific scope of application of the rules is limited. This paper tries to determine a reasonable content boundary from the perspectives of platform service types, benefit-risk principles and cost-benefit principles. Based on this, it further analyzes and defines the types of responsibility that the network platform should undertake under different circumstances in violation of security obligations.","PeriodicalId":407479,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}