2021 International Conference on Management, Economics, Business and Information Technology最新文献

{"title":"RESEARCH ON THE DEVELOPMENT OF SMALL FARMERS’ ECONOMIC SALES CHANNELS: A CASE STUDY OF QINGYUAN, GUANGDONG AND HUALIEN, TAIWAN","authors":"HSIAO-YU Chien, M. Bhuiyan","doi":"10.12783/dtem/mebit2021/35617","DOIUrl":"https://doi.org/10.12783/dtem/mebit2021/35617","url":null,"abstract":"In order to meet the demand of sustainable development of agriculture, we should enhance the competitiveness of small-scale peasant economy, grasp the business channels, grasp the business opportunities, and expand the new development of agriculture by strengthening and integrating the sales channels of agriculture. Sales channels have a positive impact on the development of small-scale farmers' economy. Hualian Changliang organic group develops through diversified channels such as school nutrition lunch, farmer's market, chain supermarket and farmer's direct selling station, so as to improve the sales volume of agricultural products and expand the new development of small-scale peasant economy. Through in-depth interviews, the sales channels of Qingyuan Bailijin Agricultural Technology Co., Ltd. are mainly divided into online and offline Channel, offline distributors are directly used for distribution, while ‘Wechat’ is used for online sales. The diversified development of channels has a certain impact on the sales volume of agricultural products. The development of small-scale peasant economy in Hualian and Qingyuan depends on the expansion of sales channels. The establishment and deepening of diversified online and offline sales channels affect the development of small-scale peasant economy and the sustainability of agricultural development.","PeriodicalId":406724,"journal":{"name":"2021 International Conference on Management, Economics, Business and Information Technology","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115708372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RESEARCH ON THE IMPACT OF DIGITAL FINANCE ON CORPORATE FINANCIAL FLEXIBILITY UNDER THE BACKGROUND OF THE NEW DEVELOPMENT PATTERN OF \"DOUBLE CYCLES\"","authors":"Fengxia Zhu, Yu-fang Ding, Ya-ming Zhao","doi":"10.12783/dtem/mebit2021/35635","DOIUrl":"https://doi.org/10.12783/dtem/mebit2021/35635","url":null,"abstract":"This paper selects 2013-2018 data of A-share manufacturing companies in Shanghai and Shenzhen stock markets as samples, and uses the method of double differentiation to study the impact of the policy of promoting the development of digital finance on the level of corporate financial flexibility under the background of the new development pattern of \"double cycles\". The research result shows that after the promotion of digital finance, the level of corporate financial flexibility has been significantly reduced. Finally, based on the above conclusions, this article puts forward relevant suggestions for enterprises and governments to improve resource utilization efficiency and rationally guide the development of digital finance.","PeriodicalId":406724,"journal":{"name":"2021 International Conference on Management, Economics, Business and Information Technology","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126188312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RESEARCH ON THE INFLUENCE OF MIXED OWNERSHIP REFORM ON FINANCIAL FLEXIBILITY OF STATE-OWNED ENTERPRISES","authors":"Fengxia Zhu, Yu-fang Ding, Ya-ming Zhao","doi":"10.12783/DTEM/MEBIT2021/35638","DOIUrl":"https://doi.org/10.12783/DTEM/MEBIT2021/35638","url":null,"abstract":"This paper selects the data of A-share manufacturing enterprises in 2010-2019 as the sample, and the impact of mixed ownership reforms on the financial flexibility of the state-owned enterprises was studied by double differential methods. The results showed that there were differences in the effects of mixed ownership reform on different types of flexible reserves of enterprises. In the reform, the state-owned enterprises have significantly improved the flexibility in the debt, but the flexibility in cash is significantly reduced. Finally, the article puts forward relevant recommendations for state-owned enterprises based on the above conclusions.","PeriodicalId":406724,"journal":{"name":"2021 International Conference on Management, Economics, Business and Information Technology","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128675105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RESEARCH ON THE LEVEL OF URBAN ECONOMIC DEVELOPMENT IN SICHUAN PROVINCE","authors":"Ting Zhang, Ruimin Ding, Y. Qiu, Yi Du, Tao Zhou, Yilin Zhang","doi":"10.12783/DTEM/MEBIT2021/35647","DOIUrl":"https://doi.org/10.12783/DTEM/MEBIT2021/35647","url":null,"abstract":"This paper selects 21 cities and prefectures of Sichuan Province as the research object, adopts 12 comprehensive indicators, establishes a linear model through correlation analysis, carries out regression analysis to modify the model, and uses factor analysis and cluster analysis to study the level of urban economic development. The results show that the GDP of all regions in Sichuan Province has a strong correlation with the three indicators of total retail sales of social consumer goods, passenger volume, and urbanization rate, and plays a positive role in promoting the economic development of all cities in Sichuan Province. Chengdu ranks the highest in the comprehensive ranking of urban economic development level in Sichuan Province.","PeriodicalId":406724,"journal":{"name":"2021 International Conference on Management, Economics, Business and Information Technology","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133720167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS ON NON-PROFIT ADVERTISEMENTS BASED ON CULTURAL DIFFERENCE BETWEEN CHINA AND UNITED STATES","authors":"Qian Wang","doi":"10.12783/DTEM/MEBIT2021/35622","DOIUrl":"https://doi.org/10.12783/DTEM/MEBIT2021/35622","url":null,"abstract":"The research field of consumer behavior is not a new one. In fact, many researchers have conducted surveys and experiments in this field. Also, the topic on how advertisement influences consumer perceptions has been explored. It is obvious that culture background and social economic status are different between developed countries and developing countries. This can vary consumers’ perception and behaviors. Non-profit advertisement will influence consumer’s perception and behavior on the basis of cultural background. Thus, it will also be extremely crucial for non-profit advertisements to study cultural differences to learn more about consumers. This study focuses on cultural background, aiming to find the differences on how different non-profit advertisement between China and U.S., and provide useful strategies to plan non-profit advertisements.","PeriodicalId":406724,"journal":{"name":"2021 International Conference on Management, Economics, Business and Information Technology","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129720554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"APPLICATION OF BIG DATA IN ENTERPRISE MANAGEMENT","authors":"Feng Guo, Huilin Qin","doi":"10.12783/DTEM/MEBIT2021/35618","DOIUrl":"https://doi.org/10.12783/DTEM/MEBIT2021/35618","url":null,"abstract":"With the continuous development of information technology, enterprises have gradually entered the era of big data. How to analyze the complex data and find out the useful information to promote the development of enterprises is becoming more and more important in the modernization of science and technology. This paper expounds the importance and existing problems of big data application in enterprise management, and briefly analyzes and discusses its application in enterprises and its future development direction and trend. With the rapid development of Internet of things, cloud computing and other information technology, the world ushered in the era of big data. It has become a trend to promote the deep integration of Internet, big data, artificial intelligence and real economy. Due to the rapid development of economy, the amount of data information generated in the process of consumption and production is very large. Under the traditional management mode, enterprises can not meet the needs of the current social and economic development. However, the application of big data technology in enterprises can achieve better analysis and Research on these data information, so as to provide reliable data basis for enterprises to carry out various business management decisions.","PeriodicalId":406724,"journal":{"name":"2021 International Conference on Management, Economics, Business and Information Technology","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128289128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"RESEARCH ON THE INTERNET PLUS PROMOTING TAX LAW REFORM AND INNOVATION IN THE ERA OF BIG DATA","authors":"Quan Tao","doi":"10.12783/dtem/mebit2021/35649","DOIUrl":"https://doi.org/10.12783/dtem/mebit2021/35649","url":null,"abstract":"In the era of big data, it is particularly necessary to use Internet plus technology to promote tax law teaching reform and innovation. This paper analyzes the current situation, points out the existing problems, and puts forward specific measures for Internet plus promoting tax reform and innovation in the era of big data, so as to facilitate the reform and development of tax law teaching in Chinese universities. In the era of big data, with the rapid development of computer technology and the continuous improvement of Internet plus, people's lives have entered the information society. People are increasingly demanding information, big data has become a hot term, and infiltrate into various industries. Nowadays, science and technology are developed, big data information is unblocked, people communicate more closely, life is more convenient, big data is the product of high-tech era.“ Internet plus” is the new form of Internet development under the innovation, which promotes social and economic entities and becomes a platform for reform, innovation and development. Internet plus relying on Internet technology to integrate Internet and traditional industries, optimize production factors and restructure business models to achieve economic transformation and upgrading, give full play to the advantages of the Internet, upgrade industrial productivity and increase social wealth by upgrading industries. Through the characteristics of openness, equality and interaction, the Internet uses big data analysis to transform the traditional industrial model and enhance the power of economic development, so as to promote the healthy and rapid development of national economy [1]. Based on the background of Internet plus in the era of big data, this article discusses the development and innovation of tax law teaching reform in our country. It expects that the traditional tax law teaching mode can help students integrate new teaching and big data technology with the help of big data technology and Internet plus platform, and better train new talents suitable for the big data era. It is a contribution to the construction and economic development of \"double first-class\" in universities in China.","PeriodicalId":406724,"journal":{"name":"2021 International Conference on Management, Economics, Business and Information Technology","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115404316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MARKETING STRATEGY RESEARCH IN CONSUMER PSYCHOLOGY","authors":"S. Luo, Jun-tao Xiao","doi":"10.12783/dtem/mebit2021/35651","DOIUrl":"https://doi.org/10.12783/dtem/mebit2021/35651","url":null,"abstract":"As individuals lead their lives, they purchase different items and services to fill various needs. customer psychology has made efforts to investigate why individuals buy things using cognitive ideas to comprehend the elements that impact their practices. Understanding their psychology will explain the elements that influence shoppers’ conduct concerning inspiration and emotional cycle while giving organizations the knowledge of why individuals choose to purchase such particular product. Moreover, comprehending consumers’ reasons and impulses to consume certain products helps producers make more efficient marketing strategy to attract their target consumers more easily. This research indicates how understanding consumer psychology helps more efficient and attractive marketing strategy in some ways and how such marketing psychology amplifies its attractiveness and influence through social media in recent days.","PeriodicalId":406724,"journal":{"name":"2021 International Conference on Management, Economics, Business and Information Technology","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123137600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANCHOR OPINION LEADER TRAITS, USER ENGAGEMENT AND BUYING BEHAVIOR—AN EMPIRICAL CASE IN A NEW SCENARIO","authors":"Yuan Wang, Chu-Min Huang, Bing Han","doi":"10.12783/DTEM/MEBIT2021/35641","DOIUrl":"https://doi.org/10.12783/DTEM/MEBIT2021/35641","url":null,"abstract":"In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The findings of this paper serve as a guide for the e-commerce industry to better cultivate and select anchors.","PeriodicalId":406724,"journal":{"name":"2021 International Conference on Management, Economics, Business and Information Technology","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130234289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SPATIAL CONNECTION CHARACTERISTICS AND DRIVING MECHANISM OF REGIONAL LOGISTICS IN GUANGDONG-HONG KONG-MACAO GREATER BAY AREA","authors":"Xiuli Gao, Peiying Hu, Fei Meng","doi":"10.12783/DTEM/MEBIT2021/35609","DOIUrl":"https://doi.org/10.12783/DTEM/MEBIT2021/35609","url":null,"abstract":"The paper adopted the entropy weight TOPSIS method and the gravity model to explore the characteristics of logistics spatial connection of Guangdong-Hong Kong-Macao Greater Bay Area that includes nine prefecture-level cities and two special administrative regions, and analyzed the driving factors of the formation of logistics spatial connection pattern by geographical detector model. The results shows that: There are obvious imbalance in the comprehensive capacity of logistics in different regions, and the cities around the Pearl River estuary are generally strong in the logistics quality, like Guangzhou, Shenzhen and Hong Kong. The total amount of logistics links in different cities is significantly various. The logistics connection between cities are mainly weak, and the strong links are concentrated between Hong Kong and Shenzhen. In addition, Hong Kong, Guangzhou and Shenzhen are the three core nodes of the regional logistics network in Guangdong-Hong Kong-Macao Greater Bay Area. Industrial structure, economic scale, population scale, consumption level, the development of post and telecommunications industry are the main factors for the formation of the logistics spatial connection pattern. Moreover, these factors have a prominent driving effect on the cities with large amount of logistics links.","PeriodicalId":406724,"journal":{"name":"2021 International Conference on Management, Economics, Business and Information Technology","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114920335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}