ANALYSIS ON NON-PROFIT ADVERTISEMENTS BASED ON CULTURAL DIFFERENCE BETWEEN CHINA AND UNITED STATES

The research field of consumer behavior is not a new one. In fact, many researchers have conducted surveys and experiments in this field. Also, the topic on how advertisement influences consumer perceptions has been explored. It is obvious that culture background and social economic status are different between developed countries and developing countries. This can vary consumers’ perception and behaviors. Non-profit advertisement will influence consumer’s perception and behavior on the basis of cultural background. Thus, it will also be extremely crucial for non-profit advertisements to study cultural differences to learn more about consumers. This study focuses on cultural background, aiming to find the differences on how different non-profit advertisement between China and U.S., and provide useful strategies to plan non-profit advertisements.