Global Branding最新文献_第4页

The Importance of Electronics News Brand Trust 电子新闻品牌信任的重要性

Global Branding Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-9282-2.ch025

Elia Ardyan, V. Aryanto

引用次数: 0

Managing Brand Portfolio in a Crisis 危机中的品牌组合管理

Global Branding Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-9282-2.ch017

Rafic Nadi, A. Tolba

引用次数: 0

Creating Cultural Analogues in Virtual Communities Through Branding 通过品牌在虚拟社区中创造文化类比

Global Branding Pub Date : 1900-01-01 DOI: 10.4018/978-1-4666-6547-7.CH015

R. Pennington

引用次数: 0

Fans and Brands 粉丝与品牌

Global Branding Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-9282-2.ch033

Breanna M. Todd, C. Soule

引用次数: 0

Factors Influencing the Buying Behavior of Female Consumers With Reference to Top Three Brands of Make-Up Cosmetics in Pune City 影响女性消费者购买行为的因素——以浦那市彩妆化妆品前三大品牌为例

Global Branding Pub Date : 1900-01-01 DOI: 10.4018/978-1-4666-7393-9.CH009

Mukta Srivastava

引用次数: 0

Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period 后衰退时期新兴市场的促销策略与购买行为

Global Branding Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-0282-1.CH011

Süphan Nasir, E. Bal

引用次数: 3

Consumer Acculturation and Implications for Brand Preferences 消费者文化适应及其对品牌偏好的影响

Global Branding Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-0282-1.CH006

Rohini Vijaygopal

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引用次数: 1