{"title":"电子新闻品牌信任的重要性","authors":"Elia Ardyan, V. Aryanto","doi":"10.4018/978-1-5225-9282-2.ch025","DOIUrl":null,"url":null,"abstract":"The purpose of this book chapter is to test the importance of trust to increase the loyalty of e-news brand readers in Indonesia and to test its antecedents. Trust becomes a central factor in the electronics news brand to increase the loyalty of its readers. Within this chapter, trust in news electronics brand influenced by the reader's experience and customer confusion. Exciting experience and unforgettable experiences influenced by the attributes of the news brand electronics. The readers' experiences will be able to reduce customer confusion and will increase confidence in the electronics news brand significantly. Basically, consumers are not confused in the electronics news brand. Other results showed that the attached attributes to electronics news brand will be able to significantly increase readers' loyalty.","PeriodicalId":406256,"journal":{"name":"Global Branding","volume":"31 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Importance of Electronics News Brand Trust\",\"authors\":\"Elia Ardyan, V. Aryanto\",\"doi\":\"10.4018/978-1-5225-9282-2.ch025\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this book chapter is to test the importance of trust to increase the loyalty of e-news brand readers in Indonesia and to test its antecedents. Trust becomes a central factor in the electronics news brand to increase the loyalty of its readers. Within this chapter, trust in news electronics brand influenced by the reader's experience and customer confusion. Exciting experience and unforgettable experiences influenced by the attributes of the news brand electronics. The readers' experiences will be able to reduce customer confusion and will increase confidence in the electronics news brand significantly. Basically, consumers are not confused in the electronics news brand. Other results showed that the attached attributes to electronics news brand will be able to significantly increase readers' loyalty.\",\"PeriodicalId\":406256,\"journal\":{\"name\":\"Global Branding\",\"volume\":\"31 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Global Branding\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-5225-9282-2.ch025\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Branding","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-5225-9282-2.ch025","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The purpose of this book chapter is to test the importance of trust to increase the loyalty of e-news brand readers in Indonesia and to test its antecedents. Trust becomes a central factor in the electronics news brand to increase the loyalty of its readers. Within this chapter, trust in news electronics brand influenced by the reader's experience and customer confusion. Exciting experience and unforgettable experiences influenced by the attributes of the news brand electronics. The readers' experiences will be able to reduce customer confusion and will increase confidence in the electronics news brand significantly. Basically, consumers are not confused in the electronics news brand. Other results showed that the attached attributes to electronics news brand will be able to significantly increase readers' loyalty.
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