{"title":"Growing Roots","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.4","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.4","url":null,"abstract":"The chapter describes Jim Host’s early childhood through his high school years. He was born in Kane, Pennsylvania, on November 23, 1937, to Wilford and Beatrice Host. His early childhood included moves to small mountain towns in New York, Virginia, and West Virginia before his family settled in Ashland, Kentucky, when Jim was in junior high school. Host developed a deep love of baseball and became a successful pitcher for Ashland High School’s baseball team. After graduating from high school in 1955, he turned down a $25,000 signing bonus with the Detroit Tigers, opting instead to accept one of the first two baseball scholarships ever offered by the University of Kentucky.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126803927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Back to Kentucky and Bundled Rights","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.13","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.13","url":null,"abstract":"While Host expanded corporate partnerships with the NCAA, he also obtained control of the marketing rights for multiple universities. In addition to the University of Texas, HCI began to work with Purdue, Florida State, Notre Dame, and other schools. While HCI expanded nationally, Host also won back the broadcasting and media rights to University of Kentucky (UK) sports. This time, Host took what he had learned with the NCAA and other universities and introduced a new innovation in intercollegiate athletics: bundled rights. Corporate sponsors signed up to be official partners with UK, and the deals included advertising across print, radio, and television markets. The bundled rights model became the standard template for individual universities and their sports marketing programs. At UK, Host and athletic director CM Newton brought in Rick Pitino as the new head men’s basketball coach, after PJ Carlesimo turned down the position. Pitino resurrected the basketball program and helped prove that the bundled rights model worked. Host Communications then looked to replicate the model at other universities.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124670326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"My Last Great Pitch for the NCAA","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.16","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.16","url":null,"abstract":"After successfully implementing the concept with individual universities, Host approached NCAA president Ced Dempsey about a “bundled rights” package for all NCAA media rights and marketing. Host met with CBS executive Sean McManus and offered more than $5 billion for an eleven-year NCAA tournament deal. Host would publish the print programs for the tournament, operate the radio network, and sell corporate sponsorships. A long saga ensued. The NCAA originally balked at the proposal, and then CBS decided to shut Host out of the deal in favor of International Sport and Leisure (ISL). Even so, Host agreed to give up the remaining contractual rights for the NCAA basketball tournament. When CBS’s deal with ISL fell through, Host brokered a new contract with the network. Host’s team then worked closely with Coca-Cola executives (including Don Keough, Chuck Fruit, Scott McCune, and Steve Heyer) to create a record-setting sponsorship. When completed, the $500 million deal made Coca-Cola the NCAA’s first “corporate champion” and set a new standard for college sports marketing.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"208 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116112207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Changing the GamePub Date : 2020-02-03DOI: 10.5810/kentucky/9780813179551.003.0015
Jim Host, Eric A. Moyen
{"title":"Epilogue","authors":"Jim Host, Eric A. Moyen","doi":"10.5810/kentucky/9780813179551.003.0015","DOIUrl":"https://doi.org/10.5810/kentucky/9780813179551.003.0015","url":null,"abstract":"The epilogue turns its attention to Host’s perception of current events and issues about which he is passionate. He addresses problems that are keeping Kentucky from making greater progress, as well as his role in Shaping Our Appalachian Region (SOAR), Kentucky Wired, and the Lexington Urban League. Host expresses his desire for the commonwealth to provide greater support to the University of Kentucky, with a view to making it an elite research university. He also shares his opinions on the current state of NCAA athletics and its governance structure and voices his support for student athletes’ right to control their own likenesses and promote commercial products. Host argues that this would encourage student athletes to stay in school rather than leaving college to become professional athletes. Host concludes the epilogue by thanking the many individuals who have played an important role in his life and professional career.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133061996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Business in the Bluegrass and Beyond","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.9","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.9","url":null,"abstract":"While working with the Lexington Tourist and Convention Commission, Jim Host began to network with individuals from the National Tour Brokers Association (NTBA). Eventually, he convinced the NTBA leadership (including Joe Casser and Arthur Tauck) to hire his company and allow him to serve as the organization’s executive director. In a short span of time, Host dramatically increased the NTBA’s membership and revenue. He then won the exclusive radio rights for the University of Kentucky’s basketball and football broadcasts. Host traversed the state, signing affiliate stations for the UK Radio Network. Within a few years, he had created the largest college sports radio network in the country, which included power stations WHAS and WCKY. Cawood Ledford was the voice of the network. While traveling with UK’s basketball team, Host learned that the NCAA outsourced its radio broadcasts for the Division I men’s basketball tournament. Host made an offer to Tom Jernstedt and Dave Cawood of the NCAA to take over the radio broadcasts, and NCAA executive director Walter Byers gave his approval. Host then started building the NCAA Radio Network.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125097041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Changing the GamePub Date : 2020-02-03DOI: 10.5810/kentucky/9780813179551.003.0010
Jim Host, Eric A. Moyen
{"title":"The Solid South","authors":"Jim Host, Eric A. Moyen","doi":"10.5810/kentucky/9780813179551.003.0010","DOIUrl":"https://doi.org/10.5810/kentucky/9780813179551.003.0010","url":null,"abstract":"When Harvey Schiller was SEC commissioner in the 1980s, Host convinced him and the SEC athletic directors to adopt a corporate sponsorship program. This generated greater revenue to support the athletics programs at member institutions. When Roy Kramer became the new SEC commissioner, he immediately took steps to expand the conference. After football coach Bobby Bowden vetoed Florida State’s invitation to the SEC, Arkansas and South Carolina joined the conference. At the same time, Host was involved with a possible deal that would move UK to the Atlantic Coast Conference. As the SEC expanded, Host Communications did too, signing both the University of Tennessee and Alabama. Host acquired the rights to Auburn as well, but a disagreement with football coach Terry Bowden ended that partnership. Host also helped broker a deal to bring Jackie Sherrill to Mississippi State. All told, the SEC was vital to HCI’s success.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"4 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133056558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"In Search of a New Dream","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.6","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.6","url":null,"abstract":"This chapter describes Host’s return to Kentucky, where Garvice Kincaid recruited him to broadcast University of Kentucky football and basketball games alongside Walter “Dee” Huddleston for the Kentucky Central Radio Network. Host also served as a DJ on WVLK; in addition, he was required to sell radio advertising for the station. While on the road broadcasting, Host spent a good deal of time with Coach Adolph Rupp and other sports broadcasters, such as Cawood Ledford. After a couple of years on the radio, he accepted a sales position with Procter & Gamble in Chattanooga. He was quickly promoted to a larger market in Washington, DC, where he learned a great deal from mentor Mike Hostage. After a few years away, Host moved back to Lexington and got involved in multiple business ventures, including insurance, real estate, and home construction. Because of his various connections and civic activities, the Fayette County Republican Party recruited him to organize Senator John Sherman Cooper’s reelection campaign.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125289521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Running for Office and Running a Business","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.8","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.8","url":null,"abstract":"In 1971, outgoing Governor Nunn handpicked Tom Emberton to be the Republican candidate for governor and Host to run for lieutenant governor. At that time, the two offices were elected separately, so the two men were not on the same ticket. Emberton lost to Democrat Wendell Ford, and Host lost to Democrat Julian Carroll. After his defeat, Host decided to return to the private sector and established Jim Host & Associates. The Lexington Tourist and Convention Commission also hired him to serve as its executive director and tasked him with obtaining an urban renewal grant for downtown Lexington that would include the construction of a convention center, arena, hotel, and retail shopping mall. Host became the executive director of the Lexington Center Board, which developed plans for the new complex. He convinced University of Kentucky president Otis Singletary to move UK basketball games downtown to the new arena, oversaw the bidding process to construct the site, convinced Hyatt to build a hotel at the location, and oversaw the building of Rupp Arena, the mall, and the Heritage Hall convention center.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128201090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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