{"title":"Index","authors":"","doi":"10.2307/j.ctvv417h5.21","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.21","url":null,"abstract":"","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121056048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Epilogue:","authors":"","doi":"10.2307/j.ctvv417h5.19","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.19","url":null,"abstract":"","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125350118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Time of Transition","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.17","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.17","url":null,"abstract":"After Coca-Cola’s NCAA sponsorship, CBS ended its contract with HCI. Bull Run brought in Gordon Whitener as Host’s replacement, and Host resigned as CEO in 2003. No longer involved in operating the company he had founded, Host agreed to serve as Kentucky’s secretary of commerce in Governor Ernie Fletcher’s cabinet. In that role, Host promoted business development in the commonwealth and enhanced Kentucky’s branding with the new slogan “Unbridled Spirit” and a new logo. Host created the Kentucky Sports Authority to bring athletic events to the Bluegrass, and he was intimately involved in two of its key projects: building a new arena in Louisville, and bringing the World Equestrian Games to Kentucky. Host convinced Pearse Lyons to pay $10 million to make his company, Alltech, the title sponsor of the World Equestrian Games. Host lobbied the legislature to fund needed improvements to the Kentucky Horse Park and worked closely with the International Equestrian Federation (FEI) and its president, Princess Haya Bint al-Hussein of Jordan, on logistics. The 2010 games were a resounding success.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"19 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120870040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The KFC Yum! Center","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.18","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.18","url":null,"abstract":"Host resigned his cabinet position in 2005 but agreed to continue as chair of the Louisville Arena Task Force (LATF). Its members agreed that Louisville needed a new arena but disagreed on the location. “Papa” John Schnatter, University of Louisville athletic director Tom Jurich, and Mayor Jerry Abramson all held strong opinions about the best site. The LATF eventually selected a riverfront location, with Schnatter casting the lone dissenting vote. Host then became chair of the Louisville Arena Authority (LAA), working with Louisville civil rights leaders to ensure that minorities were hired on the construction project and overseeing an extremely complex bond issue. Host and the LAA guided the construction project through to completion, and the KFC Yum! Center opened in 2010. Financing of the arena faced some initial criticism, but fears of default have proved to be unfounded. The KFC Yum! Center provides Kentucky with one of the best venues for sports and entertainment in the country.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128165900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The NCAA and Corporate Sponsorships","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.12","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.12","url":null,"abstract":"The Supreme Court’s decision in the Regents case meant that the NCAA lost control of the broadcast rights for NCAA football. Looking for ways to make up the lost revenue, NCAA executive director Walter Byers agreed to allow Host to sell corporate sponsors for the NCAA men’s basketball tournament. Gillette was the first company to sign on, followed by Valvoline. Before long, major corporations were spending millions of dollars to use the NCAA and Final Four logos to promote their products. David Novak’s Pizza Hut promotion proved to be the most successful of all. Other sponsorships included Hyatt, Kodak, Oldsmobile, Rawlings, and American Airlines. With millions of dollars of revenue coming from corporate sponsors, the NCAA’s new executive director Dick Schultz was looking for a way to promote women’s athletics. Host pitched the idea of a primary sponsor for women’s athletics, and Sara Lee CEO Paul Fulton agreed to join the cause. Sara Lee’s sponsorship helped expand the appeal of women’s intercollegiate athletics, and corporate sponsorships changed the fortunes of the NCAA and Host Communications Inc.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128835965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring Life in Politics","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.7","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.7","url":null,"abstract":"After running Senator Cooper’s successful reelection campaign, Host was asked to do the same for Judge Marlow Cook in the Republican gubernatorial primary against Louie Nunn in 1967. Nunn won the primary and asked Host to help organize his campaign against Democrat Henry Ward. After he won the general election, Governor Nunn named Host commissioner of public information. Host helped secure votes for Nunn’s sales tax increase, promoted state tourism, helped secure funding for Kentucky Educational Television, developed plans for the Kentucky Horse Park, and organized the Republican Governors’ Conference in 1969. Host then became commissioner of state parks and worked to expand the park system and preserve historic homes such as the Mary Todd Lincoln House and White Hall (home of abolitionist Cassius Clay).","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121177150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Surviving an Era of Crisis","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.15","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.15","url":null,"abstract":"As television eclipsed radio, Host wanted to move his company forward, so HCI merged with Bray Cary’s company Creative Sports Marketing, forming Host Creative. After one year, however, it appeared that Cary was trying to bankrupt Host and control the entire company. Host fought back and eventually saved his company by divesting of all the holdings Creative Sports originally brought to the merger. Host then worked with Chuck Jarvie to find an equity partner, and they made a deal with GE Capital, which bought an interest in HCI and helped build it. After HCI’s successful expansion, J. Mack Robinson and Bob Prather, who ran Gray Communications and Bull Run, bought GE Capital’s interest in HCI. With this new revenue, HCI continued to expand. After an unsuccessful acquisition deal with Tom Hicks, Bull Run bought HCI, a merger that also involved Universal Sports America and Streetball Partners. Host and his company had survived the crisis.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124891871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Chasing Dreams","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.5","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.5","url":null,"abstract":"Jim Host arrived at the University of Kentucky in the fall of 1955. He majored in radio arts and joined the Delta Tau Delta fraternity. He made numerous lifetime friends and found important mentors, including Professor Len Press. On the baseball diamond, Coach Harry Lancaster’s tough methods taught Host the importance of hard work and discipline. During the summers, Host worked various construction jobs and played semipro baseball. During the school year, he broadcast games on the student-run radio station WBKY and announced games on WVLK, where he learned from legendary broadcaster Claude Sullivan. After Host’s senior year, he was invited to try out for the Chicago White Sox. He made the cut and joined the organization’s minor league team. During one of the final games of the season, however, Host suffered a career-ending shoulder injury. He then returned to Lexington, Kentucky, where he planned to pursue a career in broadcasting.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"311 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124426774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Working in an Ever-Changing Environment","authors":"Jim Host, Eric A. Moyen","doi":"10.2307/j.ctvv417h5.10","DOIUrl":"https://doi.org/10.2307/j.ctvv417h5.10","url":null,"abstract":"Host lost the broadcast rights for University of Kentucky sports in 1980, so he turned his attention to other ventures. He met with the athletic directors of the Southwest Conference (including Frank Broyles and Darrell Royal), and by the end of the meeting, they had asked Host’s company to operate the SWC Radio Network. The SWC Network was a resounding success, but Texas A&M football coach Jackie Sherrill led a successful campaign to end the network, allowing the larger universities in the conference to keep more broadcasting revenue. Host then signed a deal with athletic director DeLoss Dodds to control the broadcast and media rights for the University of Texas, and he rapidly expanded the commercial appeal of Texas athletics. Host continued to work with the NCAA and the NTBA. The NCAA struggled for control of college athletics with the College Football Association, which resulted in the 1984 Supreme Court decision in NCAA v. Board of Regents. The NTBA faced deregulation by the federal government, which resulted in a name change to the National Tour Association, larger membership in the organization, and increased revenue.","PeriodicalId":404878,"journal":{"name":"Changing the Game","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131052500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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