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Handbuch Marketing-Controlling最新文献

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Preiscontrolling Preiscontrolling
Handbuch Marketing-Controlling Pub Date : 1900-01-01 DOI: 10.1007/978-3-662-62837-9_24
Rainer Meckes, Jochen Krauss, Hermann Simon
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引用次数: 0
Social-Media-Controlling Social-Media-Controlling
Handbuch Marketing-Controlling Pub Date : 1900-01-01 DOI: 10.1007/978-3-662-50406-2_10
Christopher Zerres, Florian Litterst
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引用次数: 2
Strategische Analysetechniken 战略Analysetechniken
Handbuch Marketing-Controlling Pub Date : 1900-01-01 DOI: 10.1007/978-3-662-62837-9_8
Christopher Zerres
{"title":"Strategische Analysetechniken","authors":"Christopher Zerres","doi":"10.1007/978-3-662-62837-9_8","DOIUrl":"https://doi.org/10.1007/978-3-662-62837-9_8","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116235571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Event-Controlling Event-Controlling
Handbuch Marketing-Controlling Pub Date : 1900-01-01 DOI: 10.1007/978-3-662-62837-9_16
C. Zanger
{"title":"Event-Controlling","authors":"C. Zanger","doi":"10.1007/978-3-662-62837-9_16","DOIUrl":"https://doi.org/10.1007/978-3-662-62837-9_16","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123446013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Vertriebscontrolling Vertriebscontrolling
Handbuch Marketing-Controlling Pub Date : 1900-01-01 DOI: 10.1007/978-3-662-50406-2_17
Reinhard Hünerberg
{"title":"Vertriebscontrolling","authors":"Reinhard Hünerberg","doi":"10.1007/978-3-662-50406-2_17","DOIUrl":"https://doi.org/10.1007/978-3-662-50406-2_17","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126401963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Produkt-Controlling Produkt-Controlling
Handbuch Marketing-Controlling Pub Date : 1900-01-01 DOI: 10.1007/978-3-662-62837-9_17
R. Fischer
{"title":"Produkt-Controlling","authors":"R. Fischer","doi":"10.1007/978-3-662-62837-9_17","DOIUrl":"https://doi.org/10.1007/978-3-662-62837-9_17","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114859794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Einführung in das Marketing-Controlling 数据营销控制中的信息传播
Handbuch Marketing-Controlling Pub Date : 1900-01-01 DOI: 10.1007/978-3-662-50406-2_1
Christopher Zerres, Michael P. Zerres
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引用次数: 5
Brand Purchase Funnel 品牌购买漏斗
Handbuch Marketing-Controlling Pub Date : 1900-01-01 DOI: 10.1007/978-3-662-50406-2_15
Christoph Burmann, Alexander Dierks, Tanja Fink
{"title":"Brand Purchase Funnel","authors":"Christoph Burmann, Alexander Dierks, Tanja Fink","doi":"10.1007/978-3-662-50406-2_15","DOIUrl":"https://doi.org/10.1007/978-3-662-50406-2_15","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133674991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Controlling von Marketing-Projekten 市场营销项目的控制手
Handbuch Marketing-Controlling Pub Date : 1900-01-01 DOI: 10.1007/978-3-662-50406-2_22
A. Huber
{"title":"Controlling von Marketing-Projekten","authors":"A. Huber","doi":"10.1007/978-3-662-50406-2_22","DOIUrl":"https://doi.org/10.1007/978-3-662-50406-2_22","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114291805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online-Marketing-Controlling Online-Marketing-Controlling
Handbuch Marketing-Controlling Pub Date : 1900-01-01 DOI: 10.1007/978-3-662-50406-2_9
Christopher Zerres, D. Tscheulin, Kai Israel
{"title":"Online-Marketing-Controlling","authors":"Christopher Zerres, D. Tscheulin, Kai Israel","doi":"10.1007/978-3-662-50406-2_9","DOIUrl":"https://doi.org/10.1007/978-3-662-50406-2_9","url":null,"abstract":"","PeriodicalId":404073,"journal":{"name":"Handbuch Marketing-Controlling","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122422911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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