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Affiliate Marketing Strategies in Increasing Online Sales 提高在线销售额的联属营销策略
Return : Study of Management, Economic and Bussines Pub Date : 2024-02-20 DOI: 10.57096/return.v3i2.216
Erislan Erislan
{"title":"Affiliate Marketing Strategies in Increasing Online Sales","authors":"Erislan Erislan","doi":"10.57096/return.v3i2.216","DOIUrl":"https://doi.org/10.57096/return.v3i2.216","url":null,"abstract":"Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely how much influence the Affiliator has in marketing the sellers' products through online sites. The results of this study show that Affiliate Marketing marketing strategies, sales, and consumer behavior have a positive and significant effect on consumer behavior. To increase online sales, marketing strategies are needed including 1) Quality of sales products, 2) Price Influence, 3) The Role of Brand Image, 4) Communication with Customers. 5) Return Guarantee.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"1127 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140445731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of Factors That Contribute To The Effectiveness of The Program for Increasing The Role of Women Towards a Healthy and Prosperous Family 提高妇女在健康和繁荣家庭中的作用计划成效的因素分析
Return : Study of Management, Economic and Bussines Pub Date : 2024-01-20 DOI: 10.57096/return.v3i1.200
Indi Nervilia, Aswin Naldi Sahim, Nurmansyah Nurmansyah
{"title":"Analysis of Factors That Contribute To The Effectiveness of The Program for Increasing The Role of Women Towards a Healthy and Prosperous Family","authors":"Indi Nervilia, Aswin Naldi Sahim, Nurmansyah Nurmansyah","doi":"10.57096/return.v3i1.200","DOIUrl":"https://doi.org/10.57096/return.v3i1.200","url":null,"abstract":"One of the efforts to strengthen the role of women in the family context to improve overall family health and welfare is the Increasing the Role of Women towards a Healthy and Prosperous Family program. After one year, an analysis was carried out to find out what factors affect the effectiveness of this program. Specifically examine the influence of participation factors in programs, education, training, access to resources, culture and norms on increasing the role of women in the family and further on family welfare. Also culture and norms as moderator variables for the influence between changes in roles in the family on family well-being. Respondents were program participants, and were immediately interviewed for filling out questionnaires, which were processed with PLS Smart4 Structural Equation Modeling (SEM) statistics. The findings of this study are that participation factors in programs, education, training, access to resources to change the role of women in the family play a role in the effectiveness of family welfare programs. Culture and norms proved to be moderator variables for the influence of changing roles in the family on family well-being. Meanwhile, culture and norms are not moderator variables for the influence of participant participation in programs and training education held on participants' access to resources. With this, it can be understood what factors need to be done to be fostered and improved, so as to accelerate the success process of the program to increase the role of women towards a healthy and prosperous family in Indonesia.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"143 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140501725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Mediating Effect of Patient Satisfaction in The Effect of Service Quality on Patient Loyalty 服务质量对患者忠诚度的影响》中患者满意度的中介效应
Return : Study of Management, Economic and Bussines Pub Date : 2024-01-20 DOI: 10.57096/return.v3i1.207
Aurora Rahyu Pasya
{"title":"The Mediating Effect of Patient Satisfaction in The Effect of Service Quality on Patient Loyalty","authors":"Aurora Rahyu Pasya","doi":"10.57096/return.v3i1.207","DOIUrl":"https://doi.org/10.57096/return.v3i1.207","url":null,"abstract":"Background: Pharmaceutical services are a form of health service that directly connects patients with pharmaceutical preparations. The quality of service greatly determines the level of patient satisfaction. Service quality and patient satisfaction are factors that influence patient loyalty. Method: The data analysis technique that will be used to test this research uses the Partial Least Square (PLS) method which is operated using SMARTPLS 4.0. Results: Service quality has a significant effect on patient satisfaction and patient loyalty, patient satisfaction has a significant effect on patient loyalty, and service quality has a significant effect on patient loyalty which is mediated by patient satisfaction. Conclusion: When a hospital provides better quality service than before, it will have an impact on high patient satisfaction and patient loyalty. The more positive patient satisfaction is, the more patient loyalty will increase. When service quality is improved, a positive perception of patient satisfaction arises, which can encourage increased patient loyalty.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"50 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140502269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of Bangka Culinary Business Development in Gading Serpong Gading Serpong 的 Bangka 烹饪业发展分析
Return : Study of Management, Economic and Bussines Pub Date : 2023-11-25 DOI: 10.57096/return.v2i11.181
Irene Illena, Budi Setiawan
{"title":"Analysis of Bangka Culinary Business Development in Gading Serpong","authors":"Irene Illena, Budi Setiawan","doi":"10.57096/return.v2i11.181","DOIUrl":"https://doi.org/10.57096/return.v2i11.181","url":null,"abstract":"Gading Serpong area is developing into a center of business, lifestyle, health and education then office buildings, worship facilities, culinary centers to meet the needs of housing and investment for residents of the capital and its surroundings.  The culinary business is currently a big business and attracts many people because they like culinary and want to try local food from other regions and has high profit potential. The Bangka Culinary Business in Gading Serpong with several existing stores has continued to grow since 2018 coupled with the occupancy and community around so that the need for a variety of foods has also increased. This research method uses qualitative methods. While the results of this research conducted by interviews that Bangka culinary first opened in 2017 through a shop because at that time there were no Bangka cuisine rivals in Gading Serpong. The development of Bangka's culinary business continues to grow rapidly from 2018 until now because many are in demand by various groups of people, and the results of these interviews also show the satisfaction of visitors who visit snack shops or restaurants is very satisfied, both from products, services, and management according to existing business standards.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139236886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on Buyer-Supplier Relationship Strategy, Contribution to The Company’s Business Development 买方与供应商关系战略研究,对公司业务发展的贡献
Return : Study of Management, Economic and Bussines Pub Date : 2023-11-25 DOI: 10.57096/return.v2i11.180
Didik Suyatno, Susilo Toto Rahardjo
{"title":"Research on Buyer-Supplier Relationship Strategy, Contribution to The Company’s Business Development","authors":"Didik Suyatno, Susilo Toto Rahardjo","doi":"10.57096/return.v2i11.180","DOIUrl":"https://doi.org/10.57096/return.v2i11.180","url":null,"abstract":"Supplier-buyer courting method is one of the key elements contributing to the performance of the pharmaceutical enterprise because it affects the capacity of providers to deliver and steady uncooked substances for the producing process.The enterprise faces availability issues of uncooked substances in phrases of time and amount required because of delays in deliver from providers (inconsistent uncooked cloth deliver and delivery), this trouble is getting worst because of low and fluctuating forecast accuracy conditions. The phenomenon of the COVID-19 pandemic also worsened the condition of the availability of raw materials because the pandemic caused a shortage and disruption of raw material supply. This have a look at is a qualitative have a look at with descriptive evaluation from interviews consultant informants of consumers and providers. The cause of have a look at is to research the important thing elements that impact dating techniques between providers and consumers, in the long run contributing to enterprise continuity and performance. The effects of this situation have a look at highlight motivation factors, dedication and obligation factors, consider and reputation factors, courting factors, communique and statistics sharing factors, agreement factors, fine and reliability factors, overall performance evaluation factors, help control factors, and procurement strategies. Factors are key factors in a buyer-dealer courting approach to make sure and make sure the provision of uncooked substances in enough quantity, timeliness and fine, contributing to commercial enterprise continuity and overall performance.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139237684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Digital Marketing and Customer Satisfaction on Company Image And Its Impact on Customer Loyalty Local Water Supply Utility (PDAM) Semarang Regency 数字营销和客户满意度对公司形象的影响及其对客户忠诚度的影响 三宝垄地区当地供水公司(PDAM)
Return : Study of Management, Economic and Bussines Pub Date : 2023-11-25 DOI: 10.57096/return.v2i11.179
Yahya Yahya, Harry Soesanto
{"title":"The Effect of Digital Marketing and Customer Satisfaction on Company Image And Its Impact on Customer Loyalty Local Water Supply Utility (PDAM) Semarang Regency","authors":"Yahya Yahya, Harry Soesanto","doi":"10.57096/return.v2i11.179","DOIUrl":"https://doi.org/10.57096/return.v2i11.179","url":null,"abstract":"Water, as a vital element needed by all living entities, including humans, is an irreplaceable staple in today's global ecosystem. Its presence has a crucial role in maintaining human survival. As a result, the responsibility for overall water management falls on the government as the main regulator in this regard. The basis for this research is due to the research gap and to strengthen theories about digital marketing on customer satisfaction and digital marketing and customer satisfaction on company image. The research method used is \"explanatory research\" which highlights the influence between research factors through hypothesis testing. Researchers distributed 180 questionnaires to 180 respondents from the draw. One hundred and thirty questionnaires were then examined for completeness until it showed that only 151 questionnaires had data suitable for use for research. The results showed that by increasing PDAM customer loyalty, an appropriate marketing method is needed using digital marketing methods. Customer loyalty is built on two variables, namely customer satisfaction and company image. The increasing number of customer complaints shows a decrease in the level of customer satisfaction of PDAM Semarang Regency. Efforts to reduce customer complaints are carried out through communication with customers.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"10 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139237167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Debt to Equity Ratio (DER) and Firm Size Toward Firm Value : The Mediating Role of Return on Asset 债务权益比(DER)和公司规模对公司价值的影响:资产回报率的中介作用
Return : Study of Management, Economic and Bussines Pub Date : 2023-11-20 DOI: 10.57096/return.v2i11.172
Elly Lestari
{"title":"Debt to Equity Ratio (DER) and Firm Size Toward Firm Value : The Mediating Role of Return on Asset","authors":"Elly Lestari","doi":"10.57096/return.v2i11.172","DOIUrl":"https://doi.org/10.57096/return.v2i11.172","url":null,"abstract":"This “research delves into the critical aspects of company sustainability Debt to Equity Ratio and Firm Size and their consequential impact on company value. The focus is on scrutinizing the interplay of these elements on Firm Value through the lens of Return On Assets within Manufacturing Companies listed on the Indonesian Stock Exchange. The research encompasses manufacturing companies with Corporate Governance reports up to 2018, with a meticulous exclusion of those lacking routine publication during the observation period from 2012 to 2018. The study adopts a saturated sample approach, including all 14 eligible companies, resulting in a robust set of 98 observations. The anticipated outcomes seek to elucidate the intricate dynamics influencing Firm Value, specifically examining the roles of Debt to Equity Ratio, Firm Size, and Return On Assets. Methodologically, path analysis is the chosen tool for data examination. The findings highlight the direct impact of Debt to Equity Ratio and Firm Size on Firm Value, with an additional revelation that Firm Value is not only directly influenced but also mediated by Return On Assets, particularly in the context of Firm Size within Manufacturing Companies on the Indonesian Stock” Exchange. This research reveals a crucial discovery: Firm Value is influenced not only by the Debt to Equity Ratio and Firm Size, but also by the mediating effect of Return On Assets in Manufacturing Companies listed on the Indonesian Stock Exchange. Essentially, the complex interactions of these interconnected components provide a complete understanding of the complicated forces that determine the value of these organizations.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"23 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139256849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Plannig for Drainage Development in Jakarta's Urban Settlements with The Concept of a Healthy City 以健康城市的理念规划雅加达城市住区的排水系统发展
Return : Study of Management, Economic and Bussines Pub Date : 2023-11-20 DOI: 10.57096/return.v2i11.177
Chairul Muharis, Arni Utamaningsih
{"title":"Plannig for Drainage Development in Jakarta's Urban Settlements with The Concept of a Healthy City","authors":"Chairul Muharis, Arni Utamaningsih","doi":"10.57096/return.v2i11.177","DOIUrl":"https://doi.org/10.57096/return.v2i11.177","url":null,"abstract":"The need for land use in Jakarta can be a factor causing the reduced function of infiltration and water flow, resulting in changes and problems in the drainage system. It is suspected that downstream areas such as Jakarta are unable to accommodate excess water, because there may be problems with the channels or drainage system. For this reason, it is necessary to plan a drainage system (drainage network) so that it can function optimally in accordance with Minimum Service Standards (SPM) to accommodate water flow discharge. which is normal, especially during the rainy season and there are high tides so that you don't experience inundation or flooding. This research aims to plan the construction of drainage that is optimal according to standards in Jakarta in order to raise public awareness of the importance of keeping the environment clean, not throwing garbage in the drainage canals and always keeping the drainage canals clean so that they can drain wastewater from settlements, rainwater and puddles smoothly.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"57 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139256008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Performance Management Challenges in Multinational Organizations: Global and Local Policy Perspectives 跨国组织的绩效管理挑战:全球和地方政策视角
Return : Study of Management, Economic and Bussines Pub Date : 2023-10-20 DOI: 10.57096/return.v2i10.175
Prihatina Jati, I. Astuti, Budi Safari, Nurwulan Kusuma Devi
{"title":"Performance Management Challenges in Multinational Organizations: Global and Local Policy Perspectives","authors":"Prihatina Jati, I. Astuti, Budi Safari, Nurwulan Kusuma Devi","doi":"10.57096/return.v2i10.175","DOIUrl":"https://doi.org/10.57096/return.v2i10.175","url":null,"abstract":"Globalization of management is a fact of life. Global management is the performance of management activities that cross national boundaries. Global management helps to solve problems that cannot be solved alone in international cooperation. The growth and development of multinational companies requires quality management. The complexity in handling companies across countries spurs the resources in it to continue to be creative and innovative. The method used in this study is descriptive analytics, by conducting a literature search related to performance management challenges in the context of multinational companies, with a conceptual approach and a historical approach. The results of this study show that management challenges always exist in building a multinational organization, performance management is needed in building a change mentality. To face performance challenges in miltnational organizations there are several steps or strategies that can anticipate them, including: Creating the availability of skilled personnel, Improving the company's ability to adopt and use progress, Building a more effective, efficient, and highly motivated team, which is able to improve the company's competitive position, Ensuring adequate human resources for expansion into new programs. Training, Increased productivity. Reduce employee turnover. Increased efficiency.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139315963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect Of Tax Sanctions, Tax Knowledge, and Tax Services on Taxpayer Compliance in E-Commerce Businesses with Taxpayer Awareness as a Moderating Variable 税收制裁、税收知识和税收服务对电子商务纳税人合规性的影响——以纳税人意识为调节变量
Return : Study of Management, Economic and Bussines Pub Date : 2023-08-20 DOI: 10.57096/return.v2i8.130
Mei Welensya Br Simatupang, K. Julito, R. Putra
{"title":"The Effect Of Tax Sanctions, Tax Knowledge, and Tax Services on Taxpayer Compliance in E-Commerce Businesses with Taxpayer Awareness as a Moderating Variable","authors":"Mei Welensya Br Simatupang, K. Julito, R. Putra","doi":"10.57096/return.v2i8.130","DOIUrl":"https://doi.org/10.57096/return.v2i8.130","url":null,"abstract":"This study aims to examine the effect of tax sanctions (SP), tax knowledge, tax services and taxpayer awareness on taxpayer compliance in e-commerce businesses. The sampling technique used in this study was purposive sampling. The sample in this study was 321 from the E-commerce business community in the Jakarta area. This type of research is quantitative research with data collection techniques, namely the method of distributing questionnaires via Google form using a Likert scale. The data processing method in this study uses Smart PLS software which is used to test hypotheses. The results of this study indicate that tax sanctions have proven to have a positive and significant effect on e-commerce business taxpayer compliance commerce. The results of this study recommend that creating E-commerce Business Taxpayer Compliance in individuals is to have good Tax Knowledge on Taxpayers (WP).","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129579039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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