Golden Ratio of Mapping Idea and Literature Format最新文献_第2页

Technology Acceptance Model and Theory of Planed Behavior: Mapping Literature Review 技术接受模型与计划行为理论:文献综述

Golden Ratio of Mapping Idea and Literature Format Pub Date : 2021-02-12 DOI: 10.52970/grmilf.v1i2.91

Astri Rumondang Banjarnahor

{"title":"Technology Acceptance Model and Theory of Planed Behavior: Mapping Literature Review","authors":"Astri Rumondang Banjarnahor","doi":"10.52970/grmilf.v1i2.91","DOIUrl":"https://doi.org/10.52970/grmilf.v1i2.91","url":null,"abstract":"TAM (Technology Acceptance Model) is a technology application model that adopts the Theory of Reasoned Action (TRA) from Fishbein and Ajzen (1975) which is used to see the level of use of respondents in receiving information technology (Kaffashan Kakhki et al., 2020). This TRA is composed of the basic assumption that every human being behaves consciously in self-control and considers the use of available information for use in his life. Ajzen and Fishbein (1975) state that two determining factors can influence a person's intention in doing a certain act, the first is related toattitude towards behavior) and the next influence is social influence, namely subjective norms (subjective norms). This study uses a bibliometric literature review approach with a sample mapping literature of 17 articles regarding planned behavior theory approaches reference articles from 2020 - 2021 under Scopus indexed journal. Our proposition state result the correlation Theory of planned behavior theory and TAM in the aspect of the field of management (e.g., marketing, Technology, E-Commerce) make a positive contribution as a grounded theory to explain the variable antecedent and also its correlation to other theories.","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"951 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126998103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Theoretical Implications of Theory Planned Behavior on Purchasing Decisions: A Bibliometric Review 理论计划行为对购买决策的理论意义:文献计量学回顾

Golden Ratio of Mapping Idea and Literature Format Pub Date : 2021-02-12 DOI: 10.52970/GRMILF.V1I1.18

M. Simanjuntak, A. Putra

引用次数: 5

Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention SERVQUAL对网络口碑、产品质量、品牌形象与电子商务购买意愿的调节作用

Golden Ratio of Mapping Idea and Literature Format Pub Date : 2021-01-28 DOI: 10.52970/grmilf.v2i1.135

Andi Fadel Pradana Pradana, Sabri Hasan, A. Putra, R. Kalla

引用次数: 3

Technology Acceptance Model in Supporting the Tendency to Use Applications and Impulsive Buying on Purchase Decisions 在购买决策中支持应用程序使用倾向和冲动购买的技术接受模型

Golden Ratio of Mapping Idea and Literature Format Pub Date : 2021-01-28 DOI: 10.52970/grmilf.v2i1.134

Faradiva Dwi Azizah, A. N. Nur

引用次数: 1

Digital-based SME Innovation Development Strategy: Marketing, Entrepreneurship Insight and Knowledge Management 基于数字化的中小企业创新发展战略:市场营销、创业洞察与知识管理

Golden Ratio of Mapping Idea and Literature Format Pub Date : 2021-01-28 DOI: 10.52970/grmilf.v2i1.179

Daduk Merdika Mansur

引用次数: 2

Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions TAM的对称与不对称:消费者情感价值与服务创新对消费者购买决策的影响

Golden Ratio of Mapping Idea and Literature Format Pub Date : 2021-01-28 DOI: 10.52970/grmilf.v2i1.133

Dedi Juniansyah, A. Putra, Haerdiansyah Syahnur, Sabri Hasan, Syamsu Nujum

引用次数: 3

Theory of Planned Behaviour in Marketing: Cognitive Consideration on Purchase Decision 营销中的计划行为理论:对购买决策的认知考虑

Golden Ratio of Mapping Idea and Literature Format Pub Date : 2021-01-28 DOI: 10.52970/grmilf.v2i1.90

Ovi Hamidah Sari

{"title":"Theory of Planned Behaviour in Marketing: Cognitive Consideration on Purchase Decision","authors":"Ovi Hamidah Sari","doi":"10.52970/grmilf.v2i1.90","DOIUrl":"https://doi.org/10.52970/grmilf.v2i1.90","url":null,"abstract":"The desire to search for products sequentially is dominated by the gifts or rewards offered and the costs of searching for a product itself. A person's cognitive ability will affect when they stop searching for a product until they decide to buy without remembering. Advances in computerized technology that are more intensive, like today's purchase decisions, will be faster and better. Cognitive intelligence and preferences as well as long-term memory in superior decision making, if applied, will successfully avoid negative purchase decision results, where consumers who have good numeracy skills will produce more explicit mental representations; this process can be necessary for superior decision making. Resume of prior research in this study use 13 of manuscript form scopus databased index in year 2017 - 2021. The proposition in this mapping is Correlation Theory of planned behavior theory in the aspect of the field of management (e.g., marketing, Technology, Marketing, E-Commerce) make a positive contribution as a grounded theory to explain the variable antecedent and also its correlation to other theories.","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"4 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113959921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3