Golden Ratio of Mapping Idea and Literature Format最新文献

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The Effect of Global Monetary Policy Changes on the Financial Strategy of International Companies 全球货币政策变化对国际公司财务战略的影响
Golden Ratio of Mapping Idea and Literature Format Pub Date : 2024-03-25 DOI: 10.52970/grmilf.v4i2.397
Mohammad Ridwan Rumasukun
{"title":"The Effect of Global Monetary Policy Changes on the Financial Strategy of International Companies","authors":"Mohammad Ridwan Rumasukun","doi":"10.52970/grmilf.v4i2.397","DOIUrl":"https://doi.org/10.52970/grmilf.v4i2.397","url":null,"abstract":"In the interconnected global economy, the financial strategies of international corporations play a crucial role in navigating the dynamic landscape shaped by various factors, including monetary policies set by central banks worldwide. This narrative explores the intricate interplay between global monetary policy changes and the financial strategies of multinational corporations, investigating how shifts in these policies reverberate across borders, impacting corporate decision-making, risk management, and performance. Over recent decades, significant transformations in monetary policy frameworks have occurred, driven by evolving economic paradigms, financial crises, and geopolitical dynamics. Central banks have deployed a range of tools, from conventional inflation targeting to unconventional measures like quantitative easing, to stabilize economies and stimulate growth. However, the effectiveness and unintended consequences of these policies transcend domestic boundaries, permeating the international financial system and shaping the strategic imperatives of multinational corporations. The impact of global monetary policy changes on international companies' financial strategies is substantial. U.S. monetary policy shocks notably affect foreign firms, especially those with extensive global production linkages and financial constraints. Financial globalization has made domestic financial conditions more vulnerable to external shocks, reinforcing the case for price stability as an optimal monetary rule. The volatility of foreign currency exchange rates significantly affects international budgeting, while multinationals with foreign involvement exhibit lower leverage ratios and rely more on short-term borrowing. One primary channel through which global monetary policy changes influence international companies is by altering financing costs and access to capital. Changes in interest rates and liquidity conditions affect borrowing costs for firms operating across borders, impacting investment decisions, capital allocation, and capital structure optimization. Additionally, these changes induce currency fluctuations and volatility, necessitating robust currency risk management strategies to safeguard revenues and mitigate exchange rate exposure. Furthermore, global monetary policy changes affect asset prices, financial markets, and investor sentiment, shaping the risk-return dynamics faced by international companies. Expansive monetary policies often fuel asset price inflation and influence investment strategies, while abrupt policy shifts can trigger market dislocations and liquidity constraints. Beyond financial markets, monetary policy changes influence macroeconomic variables, such as economic growth, inflation, and trade patterns, shaping international companies' operating environments and strategic decisions. In conclusion, the interconnectedness of global financial markets accentuates the importance of agility, flexibility, and strategic foresigh","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":" 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140384721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Application of Blockchain Technology in International Financial Management: Opportunities and Challenges 区块链技术在国际金融管理中的应用:机遇与挑战
Golden Ratio of Mapping Idea and Literature Format Pub Date : 2024-03-25 DOI: 10.52970/grmilf.v4i2.396
Muhammad Yamin Noch
{"title":"The Application of Blockchain Technology in International Financial Management: Opportunities and Challenges","authors":"Muhammad Yamin Noch","doi":"10.52970/grmilf.v4i2.396","DOIUrl":"https://doi.org/10.52970/grmilf.v4i2.396","url":null,"abstract":"Blockchain technology has emerged as a disruptive force in the realm of global finance, offering the promise of enhanced efficiency, transparency, and security. This paper provides a comprehensive examination of the applications, opportunities, and challenges presented by blockchain in the context of international financial management. The decentralized ledger system of blockchain holds significant potential for automating processes and improving credit identification in Islamic finance, yet it faces obstacles such as regulatory uncertainty and interoperability issues in traditional banking systems. Despite these challenges, blockchain has the capacity to streamline cross-border payments, digitize trade finance operations, and revolutionize cross-border remittances. However, scalability concerns and regulatory ambiguities pose significant hurdles to widespread adoption and implementation. Considering these challenges, collaboration and innovation are essential to unlocking the full transformative potential of blockchain in reshaping the landscape of global finance. By addressing regulatory uncertainties, enhancing scalability, and fostering collaboration between industry stakeholders and policymakers, blockchain technology can pave the way for a more efficient, transparent, and inclusive international financial ecosystem.","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"3 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140382127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Application of Sport Psychology in Team Management: Improving Athlete Performance and Wellbeing 运动心理学在团队管理中的应用:提高运动员的表现和福祉
Golden Ratio of Mapping Idea and Literature Format Pub Date : 2024-01-30 DOI: 10.52970/grmilf.v4i1.342
Imam Suyudi
{"title":"Application of Sport Psychology in Team Management: Improving Athlete Performance and Wellbeing","authors":"Imam Suyudi","doi":"10.52970/grmilf.v4i1.342","DOIUrl":"https://doi.org/10.52970/grmilf.v4i1.342","url":null,"abstract":"This abstract explores the critical intersection of sport psychology and team management, emphasizing the importance of mental fortitude and psychological resilience in the pursuit of athletic excellence. Beyond physical prowess, this research underscores the role of psychological factors—motivation, confidence, focus, stress management, and mental health—in determining athletic outcomes. It advocates for a holistic approach to athlete development, integrating sport psychology into team management to optimize both performance and wellbeing. Through a comprehensive examination of empirically supported psychological strategies, including mindfulness, visualization, cognitive-behavioral interventions, and motivational interviewing, the study aims to offer practical, evidence-based recommendations for teams and coaches. This includes addressing individual and team performance enhancements, psychological assessments, goal setting, and mental imagery, as well as tackling psychological challenges like injuries, eating disorders, and career transitions. The research also delves into the dynamics between individual athletes and team objectives, the pivotal coach-athlete relationship, team cohesion, and the broader implications of mental training in athletic rehabilitation. By fostering an environment where athletes can excel and maintain their mental health, this theme ventures into redefining team management paradigms through the lens of sport science and psychology.","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"29 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140481301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gen-Z Marketing Strategies: Understanding Consumer Preferences and Building Sustainable Relationships Gen-Z 营销策略:了解消费者偏好并建立可持续关系
Golden Ratio of Mapping Idea and Literature Format Pub Date : 2024-01-30 DOI: 10.52970/grmilf.v4i1.351
Karta Negara Salam, A. W. Tenri, Fatimah Singkeruang, M. F. Husni, Dhita Pratiwi, Karta Negara, Salam
{"title":"Gen-Z Marketing Strategies: Understanding Consumer Preferences and Building Sustainable Relationships","authors":"Karta Negara Salam, A. W. Tenri, Fatimah Singkeruang, M. F. Husni, Dhita Pratiwi, Karta Negara, Salam","doi":"10.52970/grmilf.v4i1.351","DOIUrl":"https://doi.org/10.52970/grmilf.v4i1.351","url":null,"abstract":"In the contemporary digital landscape, marketing strategies have become increasingly intricate due to the influence of Generation Z, a significant consumer group born between the mid-1990s and the early 2010s. This generation, labeled as \"digital natives,\" presents unique challenges and opportunities for marketers, given their adeptness with technology and distinct shopping behaviors. To address these challenges, this research aims to conduct a thorough analysis of Generation Z's consumer preferences and effective marketing strategies for building sustainable relationships with them. Drawing from a multitude of qualitative studies spanning from 2010 to 2024, this study employs a systematic review approach to extract insights into Generation Z's preferences and behaviors. By synthesizing qualitative data and employing thematic analysis, the research uncovers recurring patterns, emerging trends, and socio-cultural influences shaping Generation Z's consumer behavior. Furthermore, the study explores the shift in preferences from physical products to experiences and the added value provided by brands. Key findings highlight Generation Z's inclination towards brands prioritizing social values, environmental concerns, and sustainability, as well as their reliance on social media influencers and preference for personalized experiences. The insights gleaned from this research are expected to provide valuable guidance for companies seeking to tailor their marketing strategies to effectively engage and resonate with Generation Z, thereby remaining competitive in the dynamic consumer market.","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"408 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140482934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Developing a Talent Management Model to Foster Product Innovation Through Marketing Strategy Integration 开发人才管理模式,通过营销战略整合促进产品创新
Golden Ratio of Mapping Idea and Literature Format Pub Date : 2024-01-30 DOI: 10.52970/grmilf.v4i1.347
Daduk Merdika Mansur
{"title":"Developing a Talent Management Model to Foster Product Innovation Through Marketing Strategy Integration","authors":"Daduk Merdika Mansur","doi":"10.52970/grmilf.v4i1.347","DOIUrl":"https://doi.org/10.52970/grmilf.v4i1.347","url":null,"abstract":"This research aims to empirically examine the interplay between talent management, marketing strategy, and product innovation within organizations. Drawing on the foundational insights from recent studies, this research proposes that the strategic integration of talent management practices with marketing strategy processes is pivotal for fostering an environment conducive to product innovation. By employing a mixed-methods approach, the study seeks to validate propositions concerning the impact of innovation-focused constructs within marketing strategies, the role of knowledge transfer across product lifecycles, and the effectiveness of cross-functional teams in innovation projects. Additionally, the study will explore the mediating role of strategic integration in enhancing a firm's innovative performance. This research is expected to contribute to the theoretical and practical understanding of how organizations can leverage talent management and marketing strategy integration to achieve superior product innovation outcomes. This study seeks to illuminate the pathways through which organizations can synergize their talent and marketing strategies to not only navigate the complexities of modern markets but also to lead in innovation. By bridging the gaps identified in existing literature and providing empirical evidence on the proposed hypotheses, this research aims to offer actionable insights for businesses striving to enhance their competitive edge through integrated approaches to talent management, marketing, and innovation.","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"63 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140482695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unlocking the Symphony of Innovation: Weaving Knowledge Management into Organizational Performance 开启创新交响曲:将知识管理融入组织绩效
Golden Ratio of Mapping Idea and Literature Format Pub Date : 2023-06-30 DOI: 10.52970/grmilf.v3i2.323
Aditya Halim Perdana, Kusuma Putra, R. Rahmi, Maya Laisila
{"title":"Unlocking the Symphony of Innovation: Weaving Knowledge Management into Organizational Performance","authors":"Aditya Halim Perdana, Kusuma Putra, R. Rahmi, Maya Laisila","doi":"10.52970/grmilf.v3i2.323","DOIUrl":"https://doi.org/10.52970/grmilf.v3i2.323","url":null,"abstract":"In the relentless pursuit of organizational excellence, the synergistic interplay between knowledge management, innovation, and organizational performance has emerged as a central focal point. This study embarks on a quantitative exploration to decipher the intricate connections that underlie these phenomena. The investigation delves into the dynamic landscape of knowledge management and its profound impact on innovation within organizations. It hypothesizes that adept knowledge acquisition, sharing, and utilization practices engender heightened innovation levels. Simultaneously, the study postulates that organizations effectively harnessing knowledge management experience superior overall performance, characterized by enhanced flexibility, productivity, and competitiveness. Further delving into the innovation dimension, the research scrutinizes the symbiotic relationship between innovation and organizational performance. It proposes a positive correlation between a higher degree of innovation and an organization's prowess in competitive advantage, revenue generation, and customer satisfaction. The study also sheds light on the instrumental role of wise leadership in fostering knowledge management capabilities. It anticipates that leaders embracing qualities such as discernment, adept communication, and an understanding of core issues stimulate knowledge management prowess. This, in turn, is expected to positively influence innovation performance through the mediation of knowledge management capabilities. Amidst the tapestry of these relationships, the study examines the context of industry clusters and their impact on knowledge management and innovation performance. It theorizes that industry clusters, rich in resources and robust relationships, will synergistically promote knowledge sharing and acquisition practices, thereby amplifying innovation performance. Furthermore, the research probes the intersection of organizational sustainability, knowledge management, and open innovation. It postulates that organizations effectively integrating social and environmental dimensions within their business strategies will experience a positive influence on innovation performance. In this rigorous empirical journey, quantitative methodologies are employed to unveil the intricacies of these interconnections. Data collection, analysis, and interpretation form the keystones of the research process, facilitating the validation or rejection of the proposed hypotheses. Ultimately, this study aspires to illuminate the underlying mechanisms that propel organizations towards unparalleled success by orchestrating knowledge management, innovation, and organizational performance into a harmonious crescendo.","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130904231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dynamics of Human Resource Management: Integrating Technology, Sustainability, and Adaptability in the Modern Organizational Landscape 人力资源管理的动态:整合技术,可持续性和适应性在现代组织景观
Golden Ratio of Mapping Idea and Literature Format Pub Date : 2023-06-30 DOI: 10.52970/grmilf.v3i2.324
Ris Akril Nurimansjah
{"title":"Dynamics of Human Resource Management: Integrating Technology, Sustainability, and Adaptability in the Modern Organizational Landscape","authors":"Ris Akril Nurimansjah","doi":"10.52970/grmilf.v3i2.324","DOIUrl":"https://doi.org/10.52970/grmilf.v3i2.324","url":null,"abstract":"This research explores the dynamics of Human Resource Management (HRM) in facing the challenges of the contemporary era characterized by technological integration, environmental sustainability, and organizational adaptability. Through a review of scholarly articles, this research explores the relationship between innovative HRM practices and their impact on organizational performance, employees, and response to change. Technology integration in HRM is a focus of attention. The integration of Artificial Intelligence (AI) and Advanced Analytics is changing the paradigm of HRM processes by improving efficiency, decision-making, and employee experience. The review showed that technology enables personalization of HRM and has a positive impact on organizational performance. The importance of environmental sustainability is also reflected in the practice of Green Human Resource Management (GHRM). The integration of environmentally sound transformational leadership components, environmentally sound social capital, and environmentally sound values in GHRM has a positive correlation with pro-environmental behavior in the workplace. These findings encourage a sustainable organizational culture and support employee performance. The era of the Fourth Industrial Revolution (Industry 4.0) presents new challenges for HRM. The integration of advanced technologies shapes organizational dynamics and employee behavior. This research highlights the importance of adaptability in HRM to deal with rapid contextual changes. Supply chain resilience is becoming an important aspect of HRM, especially in the face of unexpected disruptions. HRM practices that encourage employee participation in supply chain resilience development have a positive impact on organizational resilience and operational performance. The COVID-19 pandemic crisis demands adaptive and innovative HRM practices. This research shows that adaptable HRM practices contribute to organizational readiness in the face of challenges and sudden changes. The results of this review provide a foundation for further research in understanding the relationship between HRM practices and organizational and employee performance. In-depth quantitative research is expected to test the hypotheses formulated and provide guidance for effective HRM strategies in the face of modern organizational dynamics.","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133117365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Antecedents and Consequences of Brand Image and Customer Satisfaction on Smartphone Purchase Decisions 品牌形象和顾客满意度对智能手机购买决策的前因与后果
Golden Ratio of Mapping Idea and Literature Format Pub Date : 2021-03-21 DOI: 10.52970/grmilf.v1i2.132
Tasya Maharani Azis
{"title":"Antecedents and Consequences of Brand Image and Customer Satisfaction on Smartphone Purchase Decisions","authors":"Tasya Maharani Azis","doi":"10.52970/grmilf.v1i2.132","DOIUrl":"https://doi.org/10.52970/grmilf.v1i2.132","url":null,"abstract":"This research results in a study showing that the strength of a product's brand affects job pursuits. The results of this study also rely on digital marketing in its business which has an increasingly significant impact on promotion and positioning. The results of this study can also show that celebrity trust has a positive effect on brand credibility, and this effect is moderated by consumer ethnicity, without the influence of age or gender. Based on the study results, it is concluded that this approach presents the possibility of smartphone-based colorimetric detection in practical applications. And the results also confirm a positive direct and indirect relationship between online destination brand experience (BE), perceived online destination brand credibility (PODBC), and user behavioral intentions towards destinations (recommend). Mapping article use 20 of manuscript form scopus databased index in year 2020. The proposition in this mapping are H1: The reference group positively and significantly affects consumer purchasing decisions. H2: Reference groups can be a part that can construct latent variables of external factors. H3: External factors have a positive and significant effect on brand image. H4: External factors positively and significantly impact consumer purchasing decisions. H5: Brand image has a positive and meaningful direct relationship with consumer purchasing decisions. H6: Customer satisfaction directly, positively, and meaningfully correlates with consumer purchasing decisions. H7: The reference group variable is the variable that has the most dominant influence on consumer purchasing decisions.","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131991396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determination of Distribution Channel Marketing and Service Innovation Quality in Increasing Consumer Satisfaction 分销渠道营销与服务创新质量在提高消费者满意度中的决定作用
Golden Ratio of Mapping Idea and Literature Format Pub Date : 2021-03-21 DOI: 10.52970/grmilf.v1i2.131
Yudistira Putra Amiruddin, B. Modding
{"title":"Determination of Distribution Channel Marketing and Service Innovation Quality in Increasing Consumer Satisfaction","authors":"Yudistira Putra Amiruddin, B. Modding","doi":"10.52970/grmilf.v1i2.131","DOIUrl":"https://doi.org/10.52970/grmilf.v1i2.131","url":null,"abstract":"In determining the distribution as an entrepreneur, he must select the distribution channel in his business, and one of them is using the Shopee digital application, creating a page on Facebook, and many other digital accesses that can be used; the aim is to reach more potential customers to see the products being sold, making it easier for prospective customers to see. Customers can contact us online and make transactions easier for customers and entrepreneurs. This research aims to determine the role of distribution channel marketing in increasing customer satisfaction. To find out how service innovation quality increases customer satisfaction. Mapping article use 20 of manuscript form scopus databased index. The proposition in this mapping are H1: Distribution channel marketing has a positive and significant effect on increasing consumer satisfaction. H2: Service innovation quality has a positive and significant effect on increasing customer satisfaction.H3: The distributor channel marketing variable has the most significant influence on increasing consumer satisfaction. ","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132195588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Normative Consideration on Purchase Decision 采购决策的规范性考虑
Golden Ratio of Mapping Idea and Literature Format Pub Date : 2021-02-12 DOI: 10.52970/grmilf.v1i2.89
S. Murtini
{"title":"Normative Consideration on Purchase Decision","authors":"S. Murtini","doi":"10.52970/grmilf.v1i2.89","DOIUrl":"https://doi.org/10.52970/grmilf.v1i2.89","url":null,"abstract":"The theory of planned behavior is a development of the theory of reasoned action (Ajzen, 1991). Basically the individual behavior of every human being is influenced by individual intentions (behavior intention). Behavioral intentions are influenced by three components, namely attitude, subjective norm, and perceived behavior control (Madden et al., 1992). Attitude is a positive or negative feeling of a person's belief in a behavior. Subjective norm is an individual's emotional perception that assesses the importance of the behavior to be carried out. Perceived behavioral control is an individual's perception of obstacles in carrying out a behavior. This study uses a bibliometric literature review approach with a sample mapping literature of 15 articles regarding planned behavior theory approaches reference articles from 2020 - 2021 under Scopus indexed journal. Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, Health Management, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)","PeriodicalId":401554,"journal":{"name":"Golden Ratio of Mapping Idea and Literature Format","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127858556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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