{"title":"Local art museums and visitors: audience and attendance development. Theoretical requirements and empirical evidence","authors":"M. Cerquetti","doi":"10.3389/ejcmp.2023.v1iss1-article-3","DOIUrl":"https://doi.org/10.3389/ejcmp.2023.v1iss1-article-3","url":null,"abstract":"During the 20th century museum visitor studies have used different approaches with varying results. They have covered not only individual demographic and psychographic characteristics, but also the motivation, needs and expectations of both visitors and non-visitors. According to the visitor-oriented approach, most research has suggested to attract and satisfy new audiences promoting social interaction and the emotional involvement of visitors through edutainment, new technological devices, exhibitions and other ‘block-buster’ events.In this paper we will analyse the content and language of art museum communication, to verify if the general knowledge people have when they visit a museum is sufficient to understand and appreciate the complex value of exhibits in museums and if museum communication strategies are suitable to the mise en valeur of local cultural heritage. Analysing the findings of a local survey on the relationship between museums and their real and potential visitors, carried out among students, the following paper argues that museums and education should enhance the distinctive features of local cultural heritage, both to promote the understanding of its complex value and to reach new audiences.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":"31 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2011-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69755300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Art contribution to cities’ transformation. The role of Public Art management in Italy","authors":"S. Salice","doi":"10.3389/ejcmp.2023.v1iss1-article-7","DOIUrl":"https://doi.org/10.3389/ejcmp.2023.v1iss1-article-7","url":null,"abstract":"Since the mid 80s the evident objective of public art has been to intervene in some infrastructures so that the historical function of a square or of a monument could be re-found with a completely new approach, thus defining a spatial whole as a social whole. Through a qualitative research approach that enlightens artists and commissioning agencies’ points of view, this paper seeks to document the creative processes that characterizes public art and to explore the democratic potential in urban artistic interventions. Although in the past, through instituting public art projects in disadvantaged and fragmented communities, policy makers consciously tried to promote a fallacious sense of shared space, true urban art would not embrace a purely decorative function and would not hesitate to break with the conventions that mark the political use of public art. Even if it is recognized that past expression of public art spoke of universalist and modernist themes, some recent Italian practices of public art are characterized by a strong collaborative effort between the public artist and the community: intended both to design the physical appearance of the city and to rebuild the relationship that underpins urban life. Thus the paper will show how the recognition of the value of public arts can lay the foundations for more integrated urban regeneration strategies driven by cultural policy imperatives.","PeriodicalId":40075,"journal":{"name":"European Journal of Cultural Management and Policy","volume":"1 1","pages":""},"PeriodicalIF":0.2,"publicationDate":"2011-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69755420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}